2026年第一季度全球科技耐用品及电视产业相关报告

Global TV industryforum Q1 2026 Premium features in demand while price erosioncontinues Global Strategic InsightsMay 2026–Data stamp Mar 2026Norbert Herzog Tech & Durables value growth rebounds to a multi-year high, despite a deceleration in volume Consumers continue to rationalize purchases; trade-in policy driven growth in China starts plateauing Global (ex. NA, RU) Tech and Durables | Sales Value USD (NSP) | Growth rate YoY (%)Jan 2026–Mar 2026 Slowdown is most visible in Developed Asia and China right now–while otheremerging regions currently outperform (Middle East, Latin America). Larger screens drive the market at they enhance viewing experience, making TV watchinga cinematic event. Better quality displays gain market share;QuantumDots and MiniLEDleadthe growth Display Type AI search is strong inGenZand hence countrieslikeTR and Chilewhile DE and GB still behind. AI relevance is quicklygaining ground in theresearch stage whenshopping for TVs Most important touchpoints in purchasejourney (research) |PTV| Apr’25-Dec’25 |all countries tracked* 联系我们