2025美国社交媒体使用情况研究报告

Americans’ Social Media Growing shares of U.S. adults say they are using Instagram,TikTok, WhatsApp and Reddit, butYouTube still rises to the top Jeffrey Gottfriedand Eugenie Park FORMEDIA OR OTHER INQUIRIES: Jeffrey Gottfried,Associate Director, ResearchMonica Anderson,Director, Internet and Technology ResearchHaley Nolan,Communications Manager 202.419.4372 www.pewresearch.org RECOMMENDED CITATION Pew Research Center,November 2025, “Americans’ SocialMedia Use 2025” About Pew Research Center Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about theissues, attitudes and trends shaping the world. It does not take policy positions. The Centerconducts public opinion polling, demographic research, computationalsocial science research andother data-driven research. It studies politics and policy; news habits and media; the internet and © Pew Research Center 2025 How we did this To better understandwhich social media platformsAmericans use, Pew Research Center surveyed5,022U.S. adults fromFeb. 5 to June 18, 2025.SSRSconducted this National Public OpinionReference Survey (NPORS) for the Center using address-based sampling and a multimode Surveys fielded before 2023 were conducted via phone. For more onthe mode shift in 2023,read Here are thequestions from this survey used for this report, thetoplineand themethodology. Wealsosurveyed 5,123 U.S. adults from Feb. 24 to March 2, 2025,to understandhowfrequentlyAmericans use four specific platforms: YouTube, Facebook, TikTok and X (formerly known asTwitter). Everyone who took part in this survey is a member of the Center’s American TrendsPanel (ATP), a group of people recruited through national, random sampling of residential Here are thequestions from this survey used for this report, thetoplineand themethodology. Americans’ Social Media Use 2025 Growing shares of U.S. adults say they are using Instagram, TikTok,WhatsApp and Reddit, butYouTube still rises to the top Even asdebatescontinue aboutthe role of social mediain our country,including oncensorshipanditsimpact on youth,Americansuse arange ofonline platforms, and manydo so daily. Whichonline platformsdo Americans most commonly use? YouTube and Facebookremainthemostwidely usedonlineplatforms.Thevastmajority of U.S. adults (84%) saytheyever useYouTube.Most Americans(71%)alsoreportusing Facebook. These findingsareaccording to Most U.S. adults use YouTube,Facebook; half report using Instagram % of U.S. adults who say theyeveruse … Half of adults say they useInstagram,making itthe only otherplatformin our surveyused by at least50%of Americans. Smaller shares usetheother sites and appsweasked about, such asTikTok(37%)andWhatsApp(32%).Somewhat fewersay thesame ofReddit,SnapchatandX(formerly This year we also asked about three platformsthat are used byaboutone-in-ten or fewer U.S. PEW RESEARCH CENTER Centerstudiesalsofind thatYouTube isthemostwidely usedonlineplatformamongU.S.teens, like it is among U.S. adults. Changesin use ofonlineplatforms TheCenter haslongtrackeduse of manyofthese platforms.Overthe past few years, four ofthem have grown in overall use TikTok, Instagram, WhatsApp and Reddithavecontinuedtogain usersin recent years % of U.S. adults who say theyeverusethe following TikTok:37% of U.S.adultsreport usingthe platform,which is slightly up from last Instagram:Half of U.S.adults now report using it,which is on par with last year Note: The dotted line indicates a change in mode. Polls from 2012to2021 were conductedvia phone. In 2023, the poll was conducted via web and mail. In 2024and 2025, the pollwas conducted via web, mail andphone. Refer to the topline for more information on howquestion wording varied over the years.Not all platforms were asked about in the full 2013- WhatsAppand Reddit: About a third say they useWhatsApp, up from 23% in2021. And 26% today reportusing Reddit, compared with PEW RESEARCH CENTER While YouTube and Facebook continue tosit atthe top, theshares of Americans who report usingthemhave remained relatively stable in recent years.1 Large agegapsinuse ofmany platforms Adults under 30 aremorelikely than older adultstousemostof these Adults under 30 are far more likely to use Instagram,Snapchat, TikTok and Reddit % of U.S. adults who say theyeveruse … platforms.Consistent withprevious Center data,thesurvey finds that theyoungestadultsparticularly stand out in For instance, eight-in-tenadultsages 18 to 29say theyuse Instagram. This is higherthantheshares seenamong YouTube and Facebook arethe only sites asked aboutthat a majorityinall agegroups use,though forYouTube, the youngest adultsare still the most likely to do so. PEW RESEARCH CENTER Differences by gender, raceand ethnicity, education,andparty While some of the biggest demographic differences insocial mediauseare across age groups,use By gender Womenstand out in their use of several platforms,includingFacebook, Instagram and TikTok.For instance,more