2025美国社交媒体使用情况研究报告

Americans’ Social MediaUse 2025 Growing shares of U.S. adults say they are using Instagram,TikTok, WhatsApp and Reddit, butYouTube still rises to the top BYJeffrey Gottfriedand Eugenie Park FORMEDIA OR OTHER INQUIRIES: 202.419.4372 www.pewresearch.org About Pew Research Center Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about theissues, attitudes and trends shaping the world. It does not take policy positions. The Centerconducts public opinion polling, demographic research, computationalsocial science research andother data-driven research. It studies politics and policy; news habits and media; the internet andtechnology; religion; race and ethnicity; international affairs; social, demographic and economictrends; science; research methodology and data science; and immigration and migration. PewResearch Center is a subsidiary of The Pew Charitable Trusts, its primary funder. © Pew Research Center 2025 How we did this To better understandwhich social media platformsAmericans use, Pew Research Center surveyed5,022U.S. adults fromFeb. 5 to June 18, 2025.SSRSconducted this National Public OpinionReference Survey (NPORS) for the Center using address-based sampling and a multimodeprotocol that included web, mail and phone. This way nearly all U.S. adults have a chance ofselection. The survey is weighted to be representative of the U.S. adult population by gender, raceand ethnicity, education,and other categories. Surveys fielded before 2023 were conducted via phone. For more onthe mode shift in 2023,readour Q&A. Here are thequestions from this survey used for this report, thetoplineand themethodology. Wealsosurveyed 5,123 U.S. adults from Feb. 24 to March 2, 2025,to understandhowfrequentlyAmericans use four specific platforms: YouTube, Facebook, TikTok and X (formerly known asTwitter). Everyone who took part in this survey is a member of the Center’s American TrendsPanel (ATP), a group of people recruited through national, random sampling of residentialaddresses who have agreed to take surveys regularly. This kind of recruitment gives nearly all U.S.adults a chance of selection. Interviews wereconducted either online or by telephone with a liveinterviewer. The survey is weighted to be representative of the U.S. adult population by gender,race, ethnicity, partisan affiliation, education and other factors.Read more about the ATP’smethodology. Americans’ Social Media Use 2025 Growing shares of U.S. adults say they are using Instagram, TikTok,WhatsApp and Reddit, butYouTube still rises to the top Even asdebatescontinue aboutthe role of social mediain our country,including oncensorshipanditsimpact on youth,Americansuse arange ofonline platforms, and manydo so daily. Whichonline platformsdo Americans most commonly use? YouTube and Facebookremainthemostwidely usedonlineplatforms.Thevastmajority of U.S. adults (84%) saytheyever useYouTube.Most Americans(71%)alsoreportusing Facebook. These findingsareaccording toaPew Research Centersurvey of5,022U.S.adults conductedFeb.5-June 18, 2025. Most U.S. adults use YouTube,Facebook; half report using Instagram % of U.S. adults who say theyeveruse … Half of adults say they useInstagram,making itthe only otherplatformin our surveyused by at least50%of Americans. Smaller shares usetheother sites and appsweasked about, such asTikTok(37%)andWhatsApp(32%).Somewhat fewersay thesame ofReddit,SnapchatandX(formerlyTwitter). This year we also asked about three platformsthat are used byaboutone-in-ten or fewer U.S.adults:Threads,Bluesky,andTruthSocial. PEW RESEARCH CENTER Changesin use ofonlineplatforms TheCenter haslongtrackeduse of manyofthese platforms.Overthe past few years, four ofthem have grown in overall useamong U.S. adults–TikTok,Instagram,WhatsAppandReddit. TikTok, Instagram, WhatsApp and Reddithavecontinuedtogain usersin recent years % of U.S. adults who say theyeverusethe following TikTok:37% of U.S.adultsreport usingthe platform,which is slightly up from lastyearandup from 21%in2021. Instagram:Half of U.S.adults now report using it,which is on par with last yearbutupfrom 40% in 2021. WhatsAppand Reddit: About a third say they useWhatsApp, up from 23% in2021. And 26% today reportusing Reddit, compared with18% four years ago. PEW RESEARCH CENTER While YouTube and Facebook continue tosit atthe top, theshares of Americans who report usingthemhave remained relatively stable in recent years.1 Large agegapsinuse ofmany platforms Adults under 30 aremorelikely than older adultstousemostof these Adults under 30 are far more likely to use Instagram,Snapchat, TikTok and Reddit % of U.S. adults who say theyeveruse … platforms.Consistent withprevious Center data,thesurvey finds that theyoungestadultsparticularly stand out intheiruse of Instagram,Snapchat, TikTok and Reddit. For instance, eight-in-tenadultsages 18 to 29say theyuse Instagram. This is higherthantheshares seenamongolderage groups–especiallyadultsages 6