2025年旅游趋势：目标驱动的旅程

TRAVEL REPORTMAY 2025TRAVELREPORTMAY2025 ContentsContents Travel in 2025 and beyondThis summer’s top travel destinationsHow currency swings shape cross-border travel124Wellness, wilderness and what’s for dinner:Investing in moments6The economic power of sports tourismThe new rules of business travel910How — and why — scammers target travelersNotes and Disclaimer1214Travel in 2025 and beyono2This summer's top travel destinations4How currency swings shape cross-border trave6Wellness, wilderness and what's for dinner:Investing in moments6The economic power of sports tourism10The new rules of business travel12How - and why - scammers target travelers14Notes and Disclaimer Travel in 2025 and beyondTravel in 2025 and beyond Economics plays an important role in travel — but it’s not the wholestory. People pack their bags for all kinds of reasons: businessmeetings, yoga retreats, food exploration, adrenaline rushes or towatch their favorite athlete compete. Every trip has its ownpurpose, and even when economic uncertainty looms, thosepersonal motivations can still drive us to explore. Economics plays an important role in travel -but it's not thewholestory. People pack their bags for all kinds of reasons: businessmeetings, yoga retreats, food exploration, adrenaline rushes or towatch theirfavorite athlete compete.Everytrip has its ownpurpose,andevenwhen economicuncertaintylooms,thosepersonal motivations can still drive us to explore. the goods sector. This means the services sector, including travel,may feel less direct impact. We could also see shifts in the decisionof where and when to travel in response to political uncertainty.Indeed, there are signs that travel decisions may have alreadyshifted, as can be observed from travel bookings and cross-borderspending data. the goods sector. This means the services sector, including travel,may feel less direct impact. We could also see shifts in the decisionof where and when to travel in response to political uncertainty.Indeed, there are signs that travel decisions may have alreadyshifted, as can be observed from travel bookings and cross-borderspendingdata. To explore these evolving trends, the Mastercard EconomicsInstitute (MEI) — drilled into unique, real-time data that paints acomplete picture of the travel economy. Our fresh insights uncoverwhat’s shaping travel choices today — from top-trending summerdestinations and key motivators like wellness, adventure and uniquesporting events, to the effects of currency fluctuations and fraud,and the evolving landscape of commercial travel. These uniqueperspectives will help chart a way forward through challenging anduncertain economic terrain.To explore these evolving trends, the Mastercard EconomicsInstitute (MEl)-drilledinto unique,real-time data thatpaints acompletepicture of thetravel economy.Ourfresh insights uncoverwhat's shaping travel choices today - from top-trending summerdestinations andkeymotivators likewellness,adventureanduniquesporting events, to the effects of currency fluctuations and fraud,andtheevolvinglandscapeof commercialtravel.Theseuniqueperspectives will help chart a way forward through challenging anduncertaineconomicterrain Today’s economy faces policy changes and broader geopoliticaldynamics. This volatility carries real risks: if the broader economyslows down, consumers may adjust their discretionary spending,becoming more cautious about how and where they employ theirpurchasing power. This could have a ripple effect on traveldecisions, a risk that should not be ignored. dynamics. This volatility carries real risks: if the broader economyslows down, consumers may adjust their discretionary spending.becoming more cautious about how and where they employ theirpurchasing power. This could have a ripple effect on traveldecisions, a risk that should not be ignored. However, not all sectors are equally affected with much of therecent policy focus — particularly tariffs — having largely targeted However, not all sectorsareequallyaffected withmuch of therecent policy focus - particularly tariffs - having largely targeted This summer’s top traveldestinationsThis summer's top travedestinations Flight booking data reveals the global destinations gaining momentum — and what’s drivingshifts in popularity.Flight booking data reveals the global destinations gaining momentum - and what's drivingshifts in popularity. After coming in second last year, Tokyo is2025’s #1 trending summer destination,leading a list dominated by the Asia-Pacific(AP) region.After coming in second last year, Tokyo is2025's #1 trending summer destination,leading a list dominated by the Asia-Pacific(AP) region. making it a desirable place to visit (see “How currency swings shapecross-border travel”). While important, foreign exchange (FX) is justone of many factors that drive travel decisions. Paris, a perennialfavorite, fell into third just behind Osaka. making it a desirable place to visit (see "How currency swings shapecro