康养旅游的未来：定义2025年及未来康养旅游的趋势研究报告

Trends defining wellness tourism in 2025 and beyond Introduction We are entering the golden age of wellness tourism, whereawareness and appreciation for health and longevity are at all timehigh and products and experiences are being developed to meet thisgrowing demand. “Today, wellness’s influence can be seen in all aspects of travel,tourism and hospitality and it will continue to have a profound effecton how our sectors move toward greater sustainability,”said DebbieFlynn, FINN Partners’ Global Travel Practice Leader. This report identifies the trends shaping its future, from newgenerational cohorts changing how products will be made andmarketed, to technology radically changing guest experiences, andemerging hot spots where wellness is taking center stage inplacemaking strategies. According to the Global Wellness Institute (GWI), wellness tourismwill jump from $720 billion in 2019 to $1.4 trillion in 2027. While thepandemic was a setback for the tourism industry, it galvanized thewellness movement. Table of Contents Age BendersBlurring Generational Cohorts NomadismA New Segment for Wellness Tourism and Real Estate Women’s HealthA Mainstay of Wellness Programs12 Sky-High WellnessFlying Will Help Your Wellness Journey. Really. Nourishing EscapesWellness Influences Culinary Travel20 Thermal SpringsHeat Up Future Wellness Destinations23 Where You’ll Go Next: Emerging Wellness Tourism Hot SpotsJapan | South Korea | Saudi Arabia | Iceland | Italy From Sustainable to RegenerativeWellness Tourism Will [Need To] Be More Regenerative Now to Next39 Blurring Generational Cohorts Age BendersBlurring GenerationalCohorts We’re in a time where healthspan is considered hand in hand withlifespan; where chronological age matters less than biological age;when 60 years olds have the vitality of people half their ages; andyounger generations are adopting healthier lifestyles much earlierthan the generations before them. What will this mean formarketers and brands? Heed this: A paradigm shift is taking place where generationaldemographics no longer apply.“Baby boomers may be creditedwith driving the modern-day wellness movement and millennialswith amplifying it, but the future of wellness is in the hands of AgeBenders”, says Cathy Feliciano-Chon, managing partner, FINNPartners APAC. They’re age-agnostic and defined by a set of behaviors and mindsetthat regard aging as a process that can be tamed. They’re straddlingseveral demographic segments and will have a profoundimplication in product development and marketing strategies. ParadigmShift A New Perspectiveon Aging As populations indeveloped economiescontinue to get older, aprofound transformationin how individualsperceive aging is takingplace. Baby Boomers,once viewed as thetraditional “old”demographic, are nowredefining their identitiesand priorities. Meanwhile,younger generations areincreasingly aware of theaging process and itsimplications for theirhealth and well-being. By 2033, one in six people globally will be aged60 or older, highlighting the rapid demographicchanges we face. The number of individualsaged 50 and above is projected to nearly doubleto 3.2 billion by 2050, with Asia experiencing themost significant increase. Amidst thesestatistics, the landscape of aging is evolvingdramatically. not to focus on the process of aging per se, butrather on aspects of a longevity lifestyle, such asfitness, nutrition, or creativity. That’s a vital lessonfor the wellness tourism industry. Today’s older travelers seek dynamic experiencesthat challenge both their physical and mentalcapabilities. Programs that incorporate brainhealth training, healthy eating, cognitive activities,and creative workshops, or focus on specialinterests like art, photography or writing, willbecome increasingly popular. Baby Boomers, no longer content to besidelined by traditional narratives of decline, arerecontextualizing what it means to age. They’reprioritizing health and longevity to navigateaging as self-empowered individuals rather thanpassive patients. Modern Elder Academy (MEA), with campuses inSanta Fe, New Mexico and Baja, Mexico is apioneer in redefining aging. MEA students learnfrom experts about navigating life transitions, andworkshops address cultivating purpose andowning wisdom. But it’s not all serious stuff.Activities include horseback riding, collaborativebread baking and improv. David Harry Stewart, founder of Ageist, notesthat the concept of "age dysmorphia" is relevanthere.“The average delta between a Boomer’sactual age and perceived age is 20 years.”Therefore, he says, to align with that mindset,when selling a product or service, it is important The Younger Generation:A Proactive Approach toLongevity Younger generations are also rethinking longevity, albeit froma different vantage point. This demographic, characterized byits technological savvy and a heightened sense of personalagency, is more informed than ever about the long-termconsequences of ev