所有感官的娱乐：现场体验、音频、电影和电视剧

M E T H O D O L O G Y ABOUT THIS STUDY Survey Methodology •The survey was conducted bydentsuviaToluna, an online •Administered on April 4thth, 2026. •Distributed among a random sample of700 U.S.respondents, and 713 Canada respondents, 18 years of •Controls for nationally representative weighting acrossage, gender, region, race and ethnicity (using the latest CONTENTS 01TOP CONSUMER INSIGHTS02LIVE EXPERIENCES AND THE IMPORTANCE OFCULTURAL MOMENTS03RADIO, PODCASTS, AND THE ‘INVISIBLE’ INFLUENCEOF AUDIO-LED ENTERTAINMENT04THE EVOLVING LANDSCAPE OF AUDIOVISUALENTERTAINMENT CONSUMPTION S E C T I O N0 1 TOP CONSUMER INSIGHTS A U D I OF O R M A T S A R E AP E R V A S I V EP R E S E N C E I N S P O R T SF A N D O M I S A K E Y E N T E R N T A I N M E N TI P N O W Community and competitiveness boostengagement in sports events, and thus withsponsoring brands also. Perks tied to sports Whether it’s because of multi-tasking, screen-fatigue, or the desire to immerse themselves ina content format that stimulates them in a For instance, consumers are now going to themovie theatre to watch theatrical releases ofanime and TV show arcs. And 1 in 4 would buy L I V EP E R F O R M A N C E S A R E AF L Y W H E E LF O R E N G A G E M E N T P O D C A S TA N D R A D I O H O S T SA R ES U P E R-I N F L U E N C E R S T H A T M I C R O-D R A M A S A R E A N For instance. 20% of respondents say theywould watch concert films featuring theirfavorite performers in the movie theatre or buyproducts from partner brands to collect tour- 1 in 5 North Americans watch micro-dramas andhalf of viewers say they are more likely to More than half of respondents said that whattheir favorite hosts say about a brandsignificantly influences their opinion of it.‘Organic’ integrations, where brands are Before we deep dive into our focusentertainment genres, let’s take a quicklook at North American consumerpreferences across the entire landscape… TV SHOWS AND MOVIES ARE STILL THE MOST POPULAR FORM OFENTERTAINMENT IN NORTH AMERICA However, engagement in the US is declining. Conversely, US consumer engagement with anime is growing, compared to 1.5 years ago. GEN ZERS OVERINDEX IN ENGAGEMENT WITH ANIME AND VIDEOGAMES, WHILE MILLENNIALS LEAN MORE INTO SPORTS Men are particularly engaged with the news, while Women are more invested in social media. SPORTS FANDOM IS A KEY DRIVER FOR BRAND ENGAGEMENT No cost-of-entry activities like watching games on existing subscriptions garner wide participation across all levels of fandom,but when it comes to sports COMMUNITY AND COMPETITIVENESS BOOST ENGAGEMENT IN SPORTS EVENTS,MORETHAN PROXIMITY TO THE GAMES Across the board, consumers are more likely to increase their engagement if they have friends who are as invested in the event as they are, or if 4 IN 10 CONSUMERS WOULDN’T TRAVEL FOR A SPORTS TOURNAMENT,BUT THOSE WHO WOULD WANT TO HAVE AN ALL-ACCESS EXPERIENCE US consumers and GenZershave a pragmatic mindset, and over-index on connecting the sports experience to existing travel plans. TRAVEL FOR SPORTS EVENTS IS OFTEN A COUPLE’S RETREAT 4 in 10 respondents said if they were to travel to attend a sports event, they would do so with their significant other. Millennials over index-on PERKS TIED TO SPORTS TOURNAMENTS, ESPECIALLY DISCOUNTED AND EARLYACCESS, CAN DRIVE DEEP ENGAGEMENT WITH PARTNER BRANDS 6% of consumers are willing to go as far as signing up for a product/service subscription, and many more are open to taking partin surveys, sharing shopping POP MUSIC PERFORMANCES ARE HIGHLY ANTICIPATED BYCONSUMERS, BUT STAND-UP COMEDY IS ALSO IN HIGH DEMAND Only 2 in 10 don’t plan to attend any live performances throughout the year. COMEDY BRINGS GEN Z AND GEN X TOGETHER, WHILE MILLENNIALSAND WOMEN ARE MOST LIKELY TO LEAN INTO POP MUSIC SHOWS Unsurprisinglu, Boomers make thelion’s share of those who are planning to stay home. FOR 3 IN 10 CONSUMERS, ATTENDING LIVE SHOWS IS A REGULARFIXTURE IN THEIR LIVES 6% go as far attending one or more performances weekly. US CONSUMERS ARE SIGNIFICANTLY MORE LIKELY TO LEAN INTO LIVEPERFORMANCES, COMPARED TO CANADIAN ONES Expectedly, younger cohorts are more likely to frequently attend shows. Men report attending shows more often than Women. OUTDOOR/SCENIC VENUES ARE CONSIDERED THE IDEAL SETTING FORLIVE PERFORMANCES, BUT CONSUMERS ALSO LIKE INTIMATE ONES Next-gen immersive venues like the Sphere garner the interest of 1 in 4 consumers. Interest is driven by Men and GenZers. FOR HALF OF CONSUMERS, LIVE PERFORMANCES ARE ABOUT BEINGABLE TO SAY ‘I WAS THERE’ It’s about seeing their favorite performers at least once or about attending at least one performance in their next tour. FOR GENZERSLIVE PERFORMANCES ARE NEVER TOO MANY, FOROLDER COHORTS IT’S ABOUT CHECKING A BOX ON THE BUCKET LIST Men over-index on attending multiple shows of their favorite act per tour, while Women are happier with the single one. LIVE PERFORMANCES ARE A FLYWHEEL FOR ENG