临床试验招募为连锁药店提供了独特的机会

Pharmacy Monetizes Its Data to SupportPhaseIIICOVID-19 Vaccine Studies Use Case| Clinical Trial Recruiting PresentsUnique Opportunity for Pharmacy Chain Because of their skillset, pharmacists often contribute to the entire clinical trial process,from planning the trial to production, packaging, labeling,and supply of the medicineto clinical researchers, through to the monitoring and reporting of complex studies. And,because of their rich repository of healthcare data and trusted relationships with patients,pharmacies can play a vital role in clinical trial recruitment. Putting Its Mission Statement Into Action Beyond simply dispensing medications, a major US retail pharmacy chain’s mission is toprovide its customers with access to the best available healthcare services. In the midst ofthe coronavirus pandemic, the company realized it could broaden this policy, putting it intopractice by recruiting for COVID-19 vaccine trials. While the company has strong connections within the pharmaceutical industry, trialrecruitment is certainly not its main focus. That is why the pharmacy joined CitelineConnect, an industry-first patient referral collective that brings together study sponsors andrecruitment partners. Citeline Connect enabled the company to be an active recruiting partner, withminimum effort, thanks to:• Clearly defined inclusion/exclusion criteria • Embeddable prescreening questionnaires• IRB-approved promotional assets• No RFP required Use Case| Clinical Trial Recruiting PresentsUnique Opportunity for Pharmacy Chain Dual Benefits: Revenue and Reputation For its role in recruiting for two pivotalPhaseIIICOVID-19 vaccine trials, the pharmacychain realized over$2 million in revenue from its referrals, each in about just 30 daysof outreach. Linking to Citeline Connect’s IRB-approved landing pages, the company simply promotedthe clinical trials in a series of targeted customer emails. The emails linked to trial-specificlanding page including digital prescreening questionnaires and back-end technology toseamlessly hand over qualified referrals to the appropriate trial site. Thanks to CitelineConnect’s referral tracking technology and IRT-verification process, credit for referrals andrandomizations was managed automatically. Through Citeline Connect, the pharmacy chain was compensated for leveraging its existingcustomer relationships and rich patient data. What’s more, it carried out its corporatemission, providing its patient community with access to potentially life-saving treatments.Both the company and its customers were able to play a monumental part in theaccelerated effort to develop historic COVID-19 vaccines. You can play a pivotal role in accelerating clinical trials and helpingto bring life changing medical treatments to market. 3July 2023Copyright © 2023 Citeline, a Norstella company. ( U nauthorized p h otocopying p rohibited).Learn how your pharmacy can leverage its trusted customer networkto refer participants to enrolling clinical trials with Citeline Connect. Citeline, aNorstellacompany, powers a full suite ofcomplementary business intelligence offerings to meet theevolving needs of life science professionals to accelerate theconnection of treatments to patients and patients to treatments.These patient-focused solutions and services deliver and analyzedata used to drive clinical, commercial and regulatory-relateddecisions and create real-world opportunities for growth. Our global teams of analysts, journalists and consultants keeptheir fingers on the pulse of the pharmaceutical, biomedicaland medtech industries, covering it all with expert insights: keydiseases, clinical trials, drug R&D and approvals, market forecastsand more. For more information on one of the world’s most trustedlife science partners, visitCiteline.com