2 0 2 5 Contents 312253645525763Part 1 - Who took partPart 2 - The structure of product ops in 2025Part 3 - Roles and responsibilitiesPart 4 - Collaboration and effectivenessPart 5 - Challenges and pain pointsPart 6 - The future of product opsPart 7 - Tools, technologies, and opportunitiesPart 8 - Conclusion Introduction Welcome to the fourth edition of the State of Product Ops report. After a one-year hiatus,we’re back with another comprehensive look at the state of product operations, powered byinsights from over 50 product ops practitioners – who are on the front lines of this evolving,and often misunderstood, business function. So why have we decided to revisit the state of product operations? Well, it’s simple. Product ops is no longer an embryonic business function. It’s now established and very muchhere to stay. Within scaled product organizations, it’s the connective tissue across product,engineering, customer success, and leadership. And as organizations grow, product ops is thelens through which inefficiencies, misalignments, and blockers are identified and addressed. With this in mind, we’ve changed tack in this year’s report. Where previous editions haveasked whether product ops is truly necessary, our 2025 research takes that as read. Instead, itfocuses on the challenges and (many) opportunities faced by practitioners in the space – andasks what the function will look like over a five-year horizon. Here’s a taste of what’s inside: Three-quartersof dedicated product ops teams workin a centralized capacity – and almost half reportdirectly to the Chief Product Officer 19%of centralized functions have established dedicatedliaisons for cross-departmental collaboration A lack of clarity around roles and responsibilities is theno.1 challengefaced by product ops teams Only 20%of teams experienced headcount growth inthe last year Almost half of product operations professionals say thefunction is evolving with AI and automation While product ops plays a growing role in scalingorganizations,1 in 5teams still lack any formal way tomeasure its effectiveness Just 7%of practitioners are leveraging high levels ofautomation in their work About oursponsor Productboard Today’s product teams are expected to deliver with speed, clarity, and alignment across anincreasingly complex product landscape. They need to balance customer needs, stakeholder input, and strategic goals—without gettingbogged down in spreadsheets, disjointed tools, or inefficient processes. Productboard’s productmanagement platform is purpose-built to help teams prioritize what to build next, align everyonearound the roadmap, and deliver products that truly matter. With AI-powered customer feedbackanalysis, interactive roadmaps for all your stakeholders, strategic prioritization, and progress & risktracking, Productboard turns product ops into a strategic force multiplier. The world’s most forward-thinking companies—including Salesforce, Autodesk, VMware, One Medical,Zoom, and UiPath—rely on Productboard to bring clarity and confidence to their product decisions. That’s why Productboard is proud to sponsor Product-Led Alliance’s State of Product Ops 2025 report.Together, we’re uncovering what’s driving the next wave of product excellence. Foreword Product operations has shifted from an emerging function to a core part of many productorganizations. In the early days, the focus was on defining the role and demonstrating itsnecessity. Now, with a rise in dedicated product ops teams and many more organizationsembracing the function, the challenge is no longer proving its value—it’s fully embeddingproduct ops into cross-functional decision-making. As this report will show, product ops isuniquely positioned to drive organizational efficiency, align teams, and enhance visibilityinto product performance. However, gaps remain, from automation still being underutilizedto limited clarity in roles and responsibilities. Looking ahead, the opportunity is clear. Product ops has the potential to go beyondprocess optimization and become the internal customer champion and a strategic driverof business outcomes. The path forward involves leveraging new technologies for workflowautomation, deepening cross-functional alignment, enhancing customer feedback loops,and, most importantly, making sense of vast amounts of data with AI to ensure productdecisions are tightly connected to customer needs and market demands. With the rightleadership support and investment, product ops can continue to evolve into a function thatnot only streamlines execution but also shapes the product strategy itself. Christian Marek, VP of Product at Productboard Meet ourcontributors Graham Reed, Head of Product Operations at HeliosX and host of theProduct Ops Chronicles Podcast Topher Fox, Director of Product Operations at Aerospike Clare Hawthorne, Keynote Speaker, Advisor, and former Head of Engineering &Product Operations at Oscar Health Chris Butler,Produ