2025年社交媒体营销行业报告：社媒驱动下的业务增长策略研究

How Marketers Are UsingSocial Media to GrowTheir Businesses M A Y2 0 2 5 B YM I C H A E L A .S T E L Z N E R Letter from the author… Hello, fellow marketer! Welcome to our17thannual report!This is the longest-running social mediamarketing study—and yes, social media marketing is still changing. This43-page reportcontains easy-to-digest insights into how marketers are currentlyusing social media and their future plans. If you're in charge of marketing your business, you'll want to closelyexamine the 50+chartson the following pages. I'll reveal the "not-so-obvious"findings in this data-richcontent. The report covers all of the major social platforms, organic and paid activities, videomarketing, and much more. More than 1,400 of your fellow marketers provided the kinds of insights you won'tfindelsewhere. I hope you enjoy it!If youfind value in this report, please let your peers knowabout it. You canfind the original page for the report here:https://www.socialmediaexaminer.com/report2025/ All my best! Michael A. StelznerFounder, Social Media ExaminerHost, Social Media Marketing podcast Table of contents EXECUTIVE SUMMARY.....................................................................................................4MAJOR FINDINGS............................................................................................................5MOST IMPORTANT QUESTION SOCIAL MEDIA MARKETERS WANT ANSWERED...................6BENEFITS OF SOCIAL MEDIA MARKETING........................................................................7COMMONLY USED SOCIAL MEDIA PLATFORMS..............................................................13THE MOST IMPORTANT SOCIAL PLATFORM FOR MARKETERS IS…..................................17THE RISE AND FALL OF SOCIAL PLATFORMS..................................................................19ORGANIC SOCIAL PLANS...............................................................................................20SOCIAL MEDIA PLATFORMS MARKETERS WANT TO LEARN MORE ABOUT.......................27TYPES OF CONTENT USED IN MARKETING.....................................................................28THE MOST IMPORTANT CONTENT FOR MARKETERS IS…...............................................29REGULAR VIDEO USE BY PLATFORM..............................................................................31HOW WILL MARKETERS CHANGE THEIR FUTURE VIDEO MARKETING ACTIVITIES?............32SOCIAL AD USE............................................................................................................33THE MOST VALUED SOCIAL AD PLATFORMS..................................................................34SOCIAL AD TYPES MARKETERS WANT TO LEARN MORE ABOUT......................................35HOW OFTEN DO MARKETERS USE GENERATIVE AI TOOLS?.............................................36HOW LONG HAVE MARKETERS USED GENERATIVE AI TOOLS?.........................................37GENERATIVE AI TASKS MARKETERS WANT TO LEARN MORE ABOUT...............................38SURVEY PARTICIPANT DEMOGRAPHICS.........................................................................39ABOUT MICHAEL A. STELZNER......................................................................................43 Executive summary This study surveyed more than 1,400 marketers with the goal of understanding howthey're using social media to grow and promote their businesses. On the followingpages, you'll discover: •Most important questions for marketers: The key concerns and questionsmarketers are seeking answers to regarding their social media strategies.•Social media marketing benefits: The various ways social media impactsbusiness outcomes and performance metrics.•Platform usage and importance: Analysis of which platforms marketers arecurrently using for exposure, sales, leads, traffic, and loyalty,and how platformpriorities are shifting over time.•B2B vs. B2C platform preferences: Comparison of platform priorities andstrategies between business-to-business (B2B) and business-to-consumer (B2C)marketers.•Future organic social plans: Forecasted changes in organic posting activitiesacross platforms in the next 12 months.•Content types and importance: Analysis of different content formats used inmarketing and their relative value.•Video marketing strategies: Examination of video usage patterns by platformand future plans for video marketing activities.•Social ad usage and value: Overview of advertising platform preferences andperceived value of different ad platforms.•Generative AI adoption: Analysis of AI tool usage, experience levels, anddesired applications among marketers.•Social media platforms to learn: The platforms marketers are most interestedin learning more about. Majorfindings Here's a quick summary of some of our more interestingfindings: Platform importance shifting: Facebook continues its downward trend in importance,while LinkedIn has gained significant ground, surpassing Instagram for thefirst time asthe second