2025电商趋势报告：可持续发展及其对产品包装和在线购物选择的影响

Mondi Group eCommerce trendreport: Sustainability and its impact on A survey of 6,000 consumers in Czechia, France,Germany, Poland, Sweden and Türkiye A pivotal year for packagingand consumer behaviour Contents The unboxing evolution Executive summary03Key findings infographic04 The unboxing experience has evolved from a novelty to a keydriver of loyalty. Generation Z remains focused on aesthetics andinnovation, while Boomers prioritise practicality and sustainability.Retailers should consider tailoring their packaging strategies not only Section 1) Consumer Shopping Behaviour eCommerce frequencyWhat consumers buyeCommerce budgetsShopping destinations Armand Schoonbrood Bridging the sustainability gap The gap between aspiration and action in sustainability continues tonarrow. We see a 12% increase in consumers expecting almost allparcels to be delivered in biodegradable/compostable or recyclablepackaging within the next five years. This presents both anopportunity and a challenge for businesses to innovate at scale while The 2025 edition of Mondi Group’sannual eCommerce trend reportmarks a turning point in theevolving relationship betweenpackaging, sustainability and Section 2) Consumer Views of Packaging’s Role Packaging’s rolePackaging premiums consumer expectations.This year, sustainability has firmly established itself as a non- Section 3) Consumer Sustainability Focus negotiable standard rather than an aspirational goal, sending a clearsignal—sustainability, transparency and functionality are no longer Sustainable packagingPackaging disposalRecent packaging received At Mondi, we remain steadfast in our commitment to transformchallenges into solutions. Guided by our ethos, “Your challenge is ourchallenge,” we pioneer sustainable packaging innovations that meetconsumer needs while driving long-term success for our clients andpartners. Together with our customers and partners, we co-create Packaging at the heart of consumer choices Packaging’s influence on purchasing decisions has deepened.In 2024, 76% of respondents prioritised sustainable packaging.This year, that figure has climbed to 80% underscoring a furthershift in consumer priorities. What was once a differentiator is now Section 4) Retailers’ Sustainability Efforts Sustainability effortsMinimising wasteWaste vocalisation This report offers actionable insights into these dynamics, equippingbrands to navigate the complexities of eCommerce consumerbehaviour and expectations. Together, we can shape a future wherepackaging is not only a functional necessity but also a strategic asset Beyond functionality, packaging has become a critical brandingtouchpoint with 87% of consumers preferring brands that userecyclable or appropriately sized materials. Yet, challenges remain.Only half (50%) are sure they trust sustainability claims, emphasising Section 5) Future of Packaging Innovation Packaging evolutionInnovation at Mondi Best regards,Armand SchoonbroodCOO Mondi Group eCommerce MONDI WHITEPAPER 2025 | EXECUTIVE SUMMARY Report overview •Around eight in ten of consumers demand sustainable orrecyclable packaging.•Around four in ten shoppers will avoid shopping with a retailerwho generates packaging waste (oversized packaging 45% ortoo much internal packaging 40%) or whose packaging is hard Walking the fine line between trust and greenwashing Consumers call the bluff on sustainability claims—retailers mustback up their promises or face the fallout. Eight in ten consumers (80%) say companies should be vocalabout minimising eCommerce packaging waste.Only half (50%) of consumers are sure they trust packagingsustainability claims or general sustainability claims. Packaging has become a priority for most eCommerce retailers,as it plays a crucial role in reflecting their brand and values. Properpackaging can positively influence consumer purchasing decisions,while packaging which fails to meet the needs of consumers can Note: Our first chart (how regularly do you shop online) featuresthe full 6,000 consumer sample. In our charts thereafter we haverestricted the sample to those who shop at least once a year. Thisreduces the sample size to 5,634. In this report, packaging refersto the eCommerce packaging used to send orders to customers. Packaging is the new brand statement In the battle for customer loyalty, how you ship/wrap your productcan speak louder than the product itself. This is from the results of the annual Mondi Group eCommmerceconsumer sentiment survey which examines how consumers in sixkey markets are shopping online, their priorities for eCommercepackaging and in this year’s report also dives deep into their •Around nine in ten consumers feel more positively about abrand or retailer when packaging is recyclable, appropriatelysized or sustainable.•Seven in ten (70%) of consumers expect almost all parcels tobe delivered in biodegradable or recyclable packaging in the In 2024 to mark the fifth anniversary of the re