基于跨行业视角的旅游业未来洞察报告

Cross-Industry Insightson the Future of Travel The pandemic fractured in-personcollaboration. Economic instability hasfuelled a rise in freelance and solopreneurcareers, reducing the natural idea-sharingthat typically comes from structured, in-person work. Industry events often feeltransactional rather than transformative.And as a result, it’s become harder todream big, let alone bring those dreamsto life. return just months later with clients in tow.But in the shadow of the fjords, a seedwas planted. A spark became a sketch. Asketch became an AI-generated render.That render became a real-world gatheringof industry pioneers, united by a shareddesire to build a better future. And this isonly the beginning. Foreword Three nights.Four days.Five Globetrender crew.12 travel industry insiders.284 Post-It notes.One report. In the pages ahead, you’ll find snippetsof the workshops and activities that tookplace, plus insights and responses fromGlobetrender Retreat’s Cohort of 2025. Ifyou’d like to experience this for yourself,whether through a custom workshop,presentation or even a future retreat,we’re here. Together, let’s keep designingtomorrow’s Brave New World. It was clear to us that it was time for aBrave New World; time to not only thinkbut act differently. So we did just that. Ourdebut Globetrender Retreat in Norway wasboth a response and a rebellion. It wasn’t aconference, and it wasn’t a content factory.Designed as an antidote to tradeshowfatigue, it invited meaningful connectionover superficial networking; deep thinkingover surface-level soundbites. Jenny, Olivia, Robbie and Beninfo@globetrender.comPhotography © Katy Gorniak By blending interactive workshops, expert-led masterclasses and guest speakerswith nourishing meals, mountain hikesand restorative downtime, we crafted anexperience rich in cerebral and sensorystimulation. Since returning, we’ve alreadyseen ideas sparked on the slopes start totake shape as real-world initiatives. AtGlobetrender, we don’t just forecast the future of travel –we help shape it. Our job is to detect subtle shifts in humanbehaviour and translate them into actionable insights forbrands, sparking innovation in products, services andexperiences. But over recent years, we’ve witnessed atroubling undercurrent within the industry: disconnection. A key ingredient in the formula was ourepic setting, the Juvet Landscape Hotel.It’s a pioneer of low-impact design fromthe pre-Instagram age with credits on boththe big and small screen –Ex Machinaand HBO’sSuccession, being two. Butaside from being an aesthetic masterpiece,it’s also managed by a smart andconscientious family-led team who aren’tafraid to chart new paths. Searching for an alternative, we partnered with luxury travelcuratorUp Norway, to deliver an intimate business retreat inthe Norwegian mountains. When Globetrender first visited Juvet inOctober 2024 for our internal companyretreat, we didn’t anticipate that we would GlobetrenderTeam : GuestSpeakers: Globetrender Retreatcohort of spring 2025 We assembled a team of some of theindustry’s brightest and most forward-thinking minds, spanning everythingfrom hospitality to psychedelic retreats,queer nightlife to private aviation. JennySouthanEditor, founder andCEO TorunnTronsvangFounder and CXO,Up Norway Britnie TurnerFounder, the Aerial,BVI private islandresort Attendees: RobbieHodgesStrategy lead OliviaPalamountainTrend analyst FranckKermarrecChief growth advisor,Global Hotel Alliance RockFeilding-MellenCo-founder, BeckleyRetreats Zoran PejovićHospitality Emily BrooksExecutive director Susan WardDavies of global sales andbuyer relations,Private Luxury Events development andhotel operationsspecialist, founder ofParadox Hospitality Travel editor andformer travel directorfor ELLE magazine KatyGorniakPhotographer Damien GabetTravel journalist andpresenter BenSouthanArt director Maribel GarciaSenior vice-presidentand global controller,Kayak and OpenTable Max StottSenior brand editor,Victor India DowleyHead of marketing,Nemo EJ NutbrownFounder, Queer Edgeand That’s The Ticket How you can prepare for abrave new world… Subscribe to VOLTFor regular industry dispatches from Globetrender’s roaming trend analysts, join our VOLT trends platform. Members receive bimonthly industry reports, access to our trend library and free consultations with in-housetrend analysts. globetrender.com/volt Book a workshopStuck in old patterns? See the industry afresh by arranging a Globetrender workshop of your own. Select from our menu of proprietary workshops or reach out to arrange a bespoke session for you and your team. globetrender.com/workshops Schedule a retreatOur debut retreat delivered provocative ideas and meaningful connections in a truly extraordinary location. That was just the start. Reach out for more details on our next retreat or to organise a corporate retreat of your own. globetrender.com/retreats T H E V E N U E : JUVET LANDSCAPE HOTEL, NOR