60%36% Product model leadersoutperform peers1.9 as likely to get theright business valueBut most organizations say their productmanagers aren’t well equippedas likely to deliverbest-in-class, tech-enabledcustomer experiencesOnly18% AI raises the stakesopportunities for trainingand upskillingright skills Getting the mostCustomer focusHelps teams solve fornew customer needs,with faster feedbackcyclesRapid, ongoingiterationAI supports fastertest-and-reine cyclesCross-functional teamsProduct modelintegrates diverseteams, including AI/MLand business roles Transparently allocatetechinvestments to business prioritiesAdopt a strategic roadmapwith a test-and-learn approachBuild user-centric designstoincrease innovation and impact Source: Bain Product Model BenchmarkingSurvey, September 2024 (n=154)essential skills and capabilities