您的浏览器禁用了JavaScript(一种计算机语言,用以实现您与网页的交互),请解除该禁用,或者联系我们。 [贝恩]:没有人力资源,你就无法拼写人工智能:扩展的惊人秘密 - 发现报告

没有人力资源,你就无法拼写人工智能:扩展的惊人秘密

信息技术 2025-03-27 贝恩 GHK
报告封面

High-performing companies are integrating HR intotheir generative AI strategies as they balance big bets You Can’t Spell AI without HR: T he Surprising Secret to Scale At a Glance Almost all companies are testing generative AI, but only 40% have scaled it across the organization. When HR is fully engaged, AI adoption accelerates, but only half of companies today deeplyinvolve HR in their AI strategies. Companies can effectively mobilize HR as an AI support by taking three steps. Generative AI’s intuitive interfaces and instant utility have left companies in an unfamiliar spot; individualemployees are racing ahead, rapidly integrating the technology into their daily work, while their employersmove more cautiously, often getting stuck in experimentation. In a recent Bain & Company global survey of Legacy systems, cultural inertia, and regulatory uncertainty are some of the reasons for this slow scalingof a technology that continues to evolve at breakneck speed. Consider, for example, how DeepSeek’s R1 To scale generative AI, companies are updating their organizations, training employees, and creatingguidelines for AI use. They are also upgrading their technology by improving data collection, adapting Scaling benefits from strong leadership, collaboration, clear uses, infrastructure investment, and training(see Figure 1). Early adopters that are able to break the pattern, moving past pilot projects to broader adoption, are seeingprofound impacts on their workflows, team dynamics, and cost structures. They are doing this by integratingHR into their generative AI strategies and by balancing big strategic bets with practical, near-term gains. A two-speed strategy: Big bets and small wins The leaders are scaling generative AI in a controlled way, pursuing a dual-track approach that balanceslarge-scale, transformative initiatives with incremental improvements. They empower their teams to You Can’t Spell AI without HR: T he Surprising Secret to Scale Key factors What have been the key success factors in scaling generative AI solutions? Big bets: transformational investments.Some companies are making significant, strategicinvestments that embed generative AI into core business functions. This can be agentic AI chatbots incustomer service or automation of entire supply chains. These are bold, high-risk/high-reward moves In our survey, 54% of companies identified as generative AI leaders reported redesigning their systemsand processes to fully integrate AI—not just layering it onto existing workflows. AI investments are revolutionizing how financial software giant Intuit’s people work. Integrating AIself-help into its customer service has reduced contact with TurboTax product support by 20%, and Small wins: everyday efficiency gains.But this isn’t enough. While big bets grab headlines,smaller-scale applications of generative AI play a critical role, posting efficiency gains and showinga near-term return on the AI investment. In the most effective cases, teams are automating repetitive You Can’t Spell AI without HR: T he Surprising Secret to Scale In our survey, 69% of companies reported improved collaboration through AI-driven processes. And 77% sawmeaningful reductions in time required to complete day-to-day tasks, with 30% saving more than 20% of their Three out of four of companies have seen generative AI boost efficiency by at least 10%. It has uppedcollaboration at most companies and taken over some tasks, but just one in ten companies has replaced More than half of companies have generated substantial value from their generative AI investments(see Figure 2). Last September, Intuit reported a 15% average productivity gain from its generative AI trials, with certaintasks reporting even higher gains. The time required to create the software maker’s marketing content, HR’s critical (often overlooked) role in getting generative AI to scale One thing is clear: Companies that empower their employees to experiment with generative AI arepulling ahead. They aren’t making the common mistake of treating generative AI as a technology Business value created by generative AI How would you rate the business value generated by your company’s generativeAI investments? You Can’t Spell AI without HR: T he Surprising Secret to Scale Today, half of the companies we surveyed deeply involve HR in their AI strategy(see Figure 3). When HR is fully engaged, AI adoption accelerates. And when it’s sidelined, progress stalls. Amongsurvey respondents, 62% of companies with high rates of generative AI adoption, integration, and value These forward-thinking companies are integrating HR early into three key areas: •Redesigning roles and workflows to maximize AI’s impact. •Encouraging employees to experiment with generative AI to develop skills and learn organically.This is important for all companies, but especially so for organizations reliant on legacy technologies •Creating a culture in which AI is seen as an