early leader in AIBain’s recent survey foundthat generative AI exceededexpectations in about27% ofmarketinguse cases, more
Percentage of respondentsFell short of expectationsMet expectationsExceeded expectations
Overall27%13%HR4%Salesand salesoperations17%3%Newproducts19%19%16%Customerservice16%
Let business own itPut AI to work onmeasurable goals Upskill everyoneEducate teams,encourage experiments,
Marketing is anearly leader in AI
that generative AI exceededexpectations in about27% ofmarketinguse cases, morethan in any other domain
Fell short of expectationsMet expectationsExceeded expectationsOverall27%13%HR4%Salesand salesoperations17%3%Newproducts19%19%16%Customerservice16%
