媒体发展状况：关于相关且有效的媒体支持的全球证据报告

The State ofMedia Development Global evidence on relevant andeffective media support Imprint PublisherDeutsche Welle53110 BonnGermany ResponsibleCarsten von Nahmen Editors Researchers Jean Claude BitsureInes DrefsGiorgi JangianiRose KimaniEmy Osorio MatorelRobi Koki OchiengUmesh PokharelDennis ReineckJean-Pierre UwimanaSamar Sabry Laura MooreJan LublinskiAlexander Matschke Authors Ines DrefsRose KimaniDennis ReineckVera FreitagNick Benequista ProofreadingHeidi Walsh PublishedMarch 2025© DW Akademie LayoutJorge Loureiro Contents Foreword5 Executive summary8 Introduction and overview12 PRINCIPLE 1Ensure that assistance does no harm to public interest media15 PRINCIPLE 2Increase financial and other forms of support to public interest mediaand the information environment21 PRINCIPLE 3Take a whole of system perspective on supporting the media andinformationenvironment28 PRINCIPLE 4Strengthen local leadership and ownership35 PRINCIPLE 5Improve coordination of support to the media and information environment42 PRINCIPLE 6Invest in knowledge, research and learning50 “All is not lost”—Five regional perspectives on the US funding freeze56 Conclusion60 Recommendations at a glance62 Annex70Methodology and limitations70OECD Development Co-operation Principles for Relevant and Effective Supportto Media and the Information Environment73List of abbreviations78Literature list80 Foreword The last week of February 2025 saw an unprecedentedonline meeting on media development. Experts andmanagers from the media development sector had cometogether to bid farewell to one of the most importantinstitutions in our sector: the Center for InternationalMedia Assistance (CIMA). The organization had stoppedits operations and closed its offices at extremely shortnotice due to an almost complete freeze on US funding forinternational development and cooperation. At DW Akademie, we have formany years invested in researchand advocacy work. We recently developed DW Freedom: The Media Development ThinkTank that focuses on global trends and policy issues andcomplements our regional programs on the ground. One of our main goals with DW Freedom is to conduct aregular assessment of both our own and our sector’s work—i.e. to check where different stakeholders committedto media development stand regarding the OECD mediadevelopment principles; how well the sector fulfills theprinciples in general; and what we as media developersare good at, and where weak spots are that need furtherimprovement. Like CIMA, many media development and support orga-nizations around the world were hit hard by the new USgovernment’s decision. This especially affected those inthe Global South as well as the many media houses acrossthe globe that these organizations had been, or still are,supporting. This study is the result of a global research effort. With thehelp of seven researchers from different world regions, weinterviewed nearly 80 key experts from our sector and sur-veyed almost 80 media development organizations world-wide. The results were assembled in January 2025, givingus an idea of where the sector stood at the time, andproviding an excellent point of reference for the future. Some participants were tearful, others just stunned by therapid, almost surreal sequence of events. While the reasonfor the meeting was distressing, it also gave reason forhope: the global media development community not onlycomes together in moments of crisis, but the values thatCIMA has always stood for will live on: an ongoing com-mitment, a collaborative and inclusive spirit, and robustprofessional standards. We have asked Nick Benequista, CIMA’s Senior Director,to put these findings in the framework of the current crisisand to share his perspective in an introductory article. Hispragmatic suggestions on what needs to be done in thenear future offer important orientation and inspiration. Arguably, the most important standard established bythe CIMA and the Global Forum for Media Development(GFMD) for our sector are the media development prin-ciples, in keeping with the Development CooperationPrinciples for Relevant and Effective Support to Media andthe Information Environment, guidelines developed by theOrganization for Cooperation and Development (OECD). An element key to us is in media development is Princi-ple 5: local leadership and ownership. We have thereforemade sure that our report reflects a strong geographicalvariety of perspectives. As a historical success, the two organizations united thesector behind the OECD six principles. While these mayinitially seem obvious, they are not easy to fulfill whenbudgets are tight and a country’s political and securitysituation is even tighter. More than ever, these principlesshould be the sector’s basis and guardrail for future work,not only but especially in times of crisis. My hope is that we will navigate through these difficulttimes together. We have, over the past decades, estab-lished expertise