西门子减少旅行排放并资助脱碳

online booking tool which addedemissions information for flights Increased visibility about carbonfootprint during the booking/ •Provide sustainable travelguidance to travelers buying process and educationon how travelers can reducetheir carbon footprint whenCollected €25,000 after onlythree months to reinvest indecarbonization initiatives. using DEFRA methodology, and anaccompanying carbon fee to eachfare displayed. BCD developed a wayto charge and invoice the dynamiccarbon fee during booking, allowingSiemens to reinvest in their desireddecarbonization initiatives. Siemens’first-mover market was Switzerland.traveling for business.• •Display emissions calculations intheir online booking tool from the individual traveler toeffectively reinvest in broaderdecarbonization initiatives. a business imperative,“ said Judith Wiese, Chief Peopleand Sustainability Officer at Siemens.Challenge •Display emissions calculations according to DEFRA calculation methodology in their chosen online booking tool(OBT).•Set specific carbon fees for each flight option and collect the fee from the individual traveler to effectively reinvest inbroader decarbonization initiatives to combat climate change. Approach Siemens partnered with BCD Travel and leading climate-tech company, SQUAKE to scope and develop a new solution.The small but agile team began testing different processes and methodologies. This involved creating an overlay toenhance the user experience of the company’s chosen OBT. The overlay adds emissions information for flights usingDEFRA, Siemens’ preferred emissions calculation methodology, as well as adding an accompanying carbon fee to each In addition to displaying the emissions and carbon fee, BCD developeda way to charge and invoice the traveler for the dynamic carbon priceduring the booking. This technology simplified a previously clunkyprocess for companies to reinvest in sustainability initiatives. This •Provide more transparency on emissions for travelers •Positively influence traveler booking behavior withinthe platform. As one of its key markets, Siemens decided to roll out thesolution in Switzerland. Siemens decided to implement setcarbon fees for regional/short- or mid-haul bookings and Results •Increased visibility about carbon footprint during the booking/buying process and education on how travelers canreduce their carbon footprint when traveling for business. In one quarter, Siemens collected €25,000 in carbon fees from 600 bookings. Siemens Switzerland is reinvesting thefunds into a sustainable aviation fuel program. Their goal was not to eliminate travel, but to encourage people to travelsmarter and reinvest in sustainability initiatives. The solution’s configurable banners and leading the way for other Siemens country organizations worldwide.Sidebar callout: The features launched for Siemens make up just a small part of acomprehensive and groundbreaking sustainable business travel solution recently customers to achieve a positive sustainability impact in key areas includingdecarbonization and energy efficiency, resource efficiency and circularity, people centricity and societal impact.We’ve taken an aggressive approachto reducing our carbon emissions and are striving to achieve a 90% reduction SQUAKE is integral for our goals and has enabled us to implement a programthat supports education and guidance around emissions reduction as wellas a seamless way to reinvest in sustainable aviation fuel – a solution we arepassionate about. Country CEO at Siemens Switzerland The development of BCD’s sustainable travel program is a prime example of ourdedication to partnership and innovation for both our customers and greater were able to solve for a specific challenge and create a robust sustainabletravel solution available for all our clients. Senior Vice President, Global Client Team – EMEA at BCD Travel