2026年印度移动应用市场报告

Executive Summary| India App Market Key Takeaways 02 03 01 Chart title goes hereIndia Remains Unmatched inMobile App Scale Growth Shifts from Acquisitionto Habit Non-Gaming Apps Anchorthe Economy India continues to be the world’s largest mobile appmarket by volume. While downloads have stabilizedsince 2025, overall activity remains structurally strong,reflecting a mature but resilient user base. Non-gaming apps now underpin India’s app economy.Finance, short-form entertainment, education, AI, andquick commerce drive monetization throughsubscriptions, high-frequency usage, and service-led As smartphone adoption matures, growth is no longerinstall-led. India’s leading apps now compete onfrequency, retention, and everyday utility—turningpayments, commerce, content, and mobility into daily 04 06 05 Localization And RegionalizationDefine Category Leaders Execution Defines Leadershipin India Incumbents Defend Scale,Challengers Gain Share India’s fastest growth comes from Tier-2 and Tier-3cities. Apps that localize language, pricing, logistics,and content outperform metro-first strategies andcapture the next wave of long-term users. In India’s competitive app market, leadershipdepends on execution—not reach alone. Winners pairscale with differentiation through speed, affordability,video-first formats, or localized use cases that sustain Category leaders retain scale, but momentum favorsfocused challengers. Across commerce, finance, andmobility, mobile-native players win share by solvingspecific, high-frequency needs better than broad Executive Summary| 2025 India Mobile App Landscape at a Glance Hours Per Day3.4Average TimeSpent per User 1.23TotalHours Spent Billion$1.0In-App Purchase(IAP) Revenue Per Month23# of AppsUsed per user New AppDownloads Billion25.5 +9.0% +4.0% iOS & Android Across 60+Markets (Excludes China) iOS & Android Phones 48,000 appsdownloaded per minutein 2025 >840 hours on averagefor every person in Indiain 2025 >12 minutesPer waking hour Contents Sensor TowerIntroduction/Overview Sensor Tower is the leading source of mobile app, digital advertising, retail media,and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digitalecosystem, empowering organizations to stay ahead of changing market dynamics Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app,and game developers demystify the mobile app landscape with visibility into usage,engagement, and paid acquisition strategies. Today, Sensor Tower’s digital marketinsights platform has expanded to include Audience, Retail Media, and Pathmatics Sensor Tower| Our Customers Indian market leaderstrust Sensor Towerinsights to grow their business Sensor TowerSolutions Sensor TowerAudience Sensor TowerApp Performance Sensor TowerPathmatics DigitalAdvertising Insights Sensor TowerApp Advertising For those who need visibilityinto your existing, competitor, For those who need visibilityinto the digital ad ecosystem. For those who need visibilityinto the mobile app ecosystem. For those who need visibilityinto paid user acquisition Gain insight into: ads served, spendand impression estimates, SOV, andmore across key channels, like:Facebook, Instagram, X (formerly Enjoy insight into: app rankings,downloads, and revenue; activeusers, demographics, retention,sessions, and time spent; app Enjoy insight into: which appsconsumers are actuallyinteracting with (appengagement) AND which ads Enjoy insight into: global andregional share of voice (SOV)across apps and the biggestmobile app ad networks, top Sensor TowerSolutions Sensor TowerVideo Game Sensor TowerPathmatics RetailMedia Insights Gaming Sensor TowerAdvanced Usage For those who need the deepestlook into the mobile gaming Discover top game trends on PCand Console platforms For those who need industry-firstinsight into on- and off-site retailmedia network investments For those who need thedeepest look into app user Get deep insights into key metricslike sales, revenue, DAU, and MAUfor over 140,000 PC and Consolegames across 100+ global markets.Analyze shifts in player behavior to Enjoy insight into: downloads,revenue, RPD, and ARPDAUbeyond the top-level category(Lifestyle & Puzzle) and can drilldeeper into genres (Puzzle, Enjoy insight into: sessions peruser; time spent; time of day;days used per time period; new,retained, resurrected, andchurned user trends; and cohort Enjoy insight into: ad spend, mediamix, share of wallet, impressions,and SOV for brands and productsacross retailers – gaining a coveted Sensor TowerExecutive Summary This report delivers a comprehensive view of India’s mobile appecosystem, highlighting how scale is translating into engagement andmonetization across key verticals. It examines recent trends in appdownloads, consumer