博彩运营商体育赞助：英国政府关于打击无证运营商体育赞助商的咨询

UK Government Consultation on Crackdown on Sports UK – March 2026 Earlier this month, the UK government’sDepartment for Culture, Media and Sport(DCMS) announced plans to launch a new The Gambling Sponsorship Code for Football generally reflectsthe position under the current UK Gambling Act 2005 (Act),namely that where clubs, teams or leagues are to partner withgambling operators whose services are accessible to persons inthe UK, such gambling operators must either obtain the relevantgambling licence from the GB Gambling Commission (GC) orenter into a white label arrangement with another gamblingoperator that was itself licensed by the GC. Indeed, the Act doesnot require gambling sponsors to obtain a licence from the GCwhere those sponsors appropriately implement the necessarymeasures to prevent their gambling sites from being accessibleto UK customers. The gambling sponsorship code of conduct With 11 out of the 20 Premier League clubs currently sportingbetting sponsors on the front of their shirts for this currentPremier League season, and with betting companies as titlesponsors to the English Football League (EFL) as well as theScottish Professional Football League (SPFL), the currentsignificance of the betting sector in football sponsorship cannot As has been widely reported over the last few years since it wasannounced in April 2023, the Premier League’s voluntary and It is not yet clear exactly what approach DCMS will take in itsconsultation with regard to sponsors operating under white labellicensing arrangements. Similarly, it has not yet been made clearthe full scope of sponsorship and/or commercial partnershiparrangements that will become subject to the consultation orindeed when any legislative changes made pursuant to the collectivebanon all forms of gambling sponsorship on the frontof matchday shirts comes into effect from the end of this current25/26 Premier League football season. As the incoming voluntaryban is limited to front-of-shirt sponsorship, it does not coverother forms of sponsorship or commercial partnerships (includingsleeve, back-of-shirt, shorts, training kit or LED board) that couldbe contemplated. Furthermore, the Premier League’s voluntary By way of additional background and subsequent to the 2023announcement of the Premier League’s incoming front of shirtgambling sponsorship ban, ascommentedon previously in SportsShorts, the Premier League, the EFL, the Women’s Super Leagueand the Football Association came together in the summer of2024 to draft the Gambling Sponsorship Code for Football. OtherUK sports organisations, including the England and Wales CricketBoard (ECB), the British Horseracing Authority (BHA) and the Rugby For any queries, support or further discussion on these latestdevelopments in this highly regulated area, please feel free to Contact Mike LlewellynPartner, Intellectual Property and TechnologyLondonT +44 207 655 1635 These codes of conduct typically cover similar overarchingprinciples: protecting children and young people; maintainingsporting integrity; reinvestment into sport; and ensuring the