解读中国奢侈品营销里程碑2025-520

520 Decoding Luxury MarketingMilestones in China 2025:520 Total: 105 brands Fashion: 66% Daily engagement ofbrand-generated content (BGC) -25.1%YoY change Daily user-generated contenton RedNote (UGC) +1.9%YoY change Daily TmallRevenue 2025 520 Top Rankings: (by Tmall revenue) 2025 520 Top Rankings: Most Discussed Brands(by Share of Voice) SAINTZAURENT9.9% 2025 520 Top Rankings:EC Performance Uplift(vs. 520 in 2024) 2025 520 Top Rankings (vs. 520 in 2024) Note: The percentages shown above indicate the average uplift in daily engagement growth rates of brand-generated content acrossWeibo, Douyin, RedNote, and WeChat during the 520 in 2025 (2ist April - 18th May) vs. 2024. Brands with a total engagement.cpunt 2025 520 Top Rankings:Best Selling Products CoachCity Mini Tote 15 Bag Van Cleef & Arpels Vintage Alhambra Pendant, 18K Yellow Gold,Carnelian 3CartierLove Ring, Small Model Total # of SKU: 3 Qeelin Wulu Small Necklace in 18K White Gold Setwith Jade and Diamonds Total # of SKU: 1 Note: The ranking is determined by the total revenue generated by the product on Tmall from 2st April to 18th May 2025. 2025 520 Top Rankings:Best Selling Novelties QeelinWulu 18 Black Cord Bracelet in 18K White Gold Total # of SKU: 1 Tiffany & Co.Tiffany Knot Pendant in 18K Rose Gold withPink Sapphires Total # of SKU: 1 3CartierLove Bracelet, Medium Model, 4 Diamonds Total # of SKU: 2 Tiffany & Co.Tiffany Knot Small Pendant in Rose Gold withDiamonds Etro "Nomad Love Letter" Autographed Gift Set