裕莲茶楼品牌手册

��公司介绍ENTERPRISE INTRODUCTION 公司介绍 裕莲茶楼团队在餐饮行业 拥有16年运营管理经验， 并取得了国家商务部连锁资质备案，获得君联资本等数千万融资。致力于中国餐饮行业流行前端的创意研发和品牌运营管理， 拥有坐落于上海的专业配套食品生产工厂和一支专业的品牌运营团队，运营过多个成功品牌，全国门店总数量一度达到1,000。 ��品牌源起及产品系列B R A N DO R I G I N A N D P R O D U C T S E R I E S LOGO 裕莲茶楼秉持着“香气是茶的灵魂”的品牌理念，遍寻高山好茶，用传统匠心的手作工艺，把最本真的天然茶香用最亲民的价格传递给每一位消费者。 Yulian Tea House adheres to the brand concept of "aroma is the soul oftea", searching for high mountain tea, using traditional craftsmanshipand craftsmanship, to deliver the most authentic natural tea fragrance atthe most affordable price To every consumer. 纯粹、天然、健康始终是裕莲茶楼的品牌追求。好茶不应成为健康的负担，拒绝添加，回归本真，用好茶做好茶，让好茶只为享受而生。 Purity, naturalness and health have always been the brand pursuit ofYulian Tea House. Good tea should not become a burden to health,refuse to add, return to the true nature, make good tea with good tea,and let good tea be born only for enjoyment. 赤龍Chì Lóng 冷萃茶系列 COLD BREWED TEA 精选九窖茉莉、冰岛晒红、台湾冻顶、金萱乌龙等精品茗茶传承古法，从发酵、烘焙到煮茶整个过程演绎得淋漓尽致没有多余添加，茶香纯粹，生津开胃，细细品咂间，别有一番雅致风味 At [ Cha of Yulian ] we are committed to the high-quality premium tea selections such asJiuyin Jasmine / Iceland Red Exquisite / Taiwan Dongding Oolong / Jinxuan Oolong, etc.From Tea Fermentation, Tea Roasting to Tea Brewing…We Have Inherited the ancient tea-brewing process.Without any food additives, tea cleanses the body, lifts mood,eases anxiety and restores our sense of well being. 锅煮奶茶系列 BOILING MILK TEA “锅煮奶茶”温暖、浓郁的茶香与奶香交融的滋味十分暖心又疗癒。透过开水来煮茶叶让茶香充分释放 "Boiling milk tea" warm, rich flavor of tea and milkfragrance blend is very warm and healing. The tea leavesare boiled in boiling waterto release the fragrance A R O M AI S T H E S O U L O F T E A SPECIAL MENU 神秘菜单 匠心出品“隐藏款”神秘菜单。遍寻高山好茶，开启舌尖寻茶之旅。 The special menu of "hidden style"is ingeniously produced. Search for good tea in the mountains,and start the journey of searching for tea on the tip of your tongue. A R O M AI S T H E S O U L O F T E A 茶点系列 TEA CAKE 茶点精细美观，口味多样，形小质优，品种丰富。一杯好茶，配上精致的点心，品茶才更有趣味。 The tea cake is fine and beautiful,with various tastes, small shape and high quality, and rich varieties.A good cup of tea, coupled with exquisite snacks, is more interesting to taste. A R O M AI S T H E S O U L O F T E A 茶果系列 PRESERVED FRUIT 从种植园人工采摘，天然熟成，自然晾晒。营养天成，酸甜适口，是开胃解腻的休闲零食的不二之选。 Picked manually from the plantation, naturally ripened , naturally sundried.Naturally nutritious, sweet and sour, it is the best choicefor casual snacks that are appetizing and relieving greasiness. A R O M AI S T H E S O U L O F T E A 零售周边 RETAIL GOODS 让更多年轻人爱上喝茶，一起享受快节奏下的慢生活。 Let more young people love tea,Enjoy the slow pace of life together. A R O M AI S T H E S O U L O F T E A ��品牌优势BRAND ADVANTAGE 茶文化复兴下，饮茶趣味的传承v.s.融合再创 02 / 热门的咖啡风味，其实和茶更配 01 / 纯茶占比40%，深受白领喜欢 03 / 纯茶有更多的风味延展 纯茶和优质原料可延展出味型更丰富的精选茶饮，如普宁梅子单枞 在售的茶饮里纯茶的占比最高，还有沏茶师现泡高端好茶。是咖啡的健康替代。 如肉桂拿铁咖啡vs乌龙肉桂小拿铁 茶饮配茶点，日常下午茶的一口享受 02 / 茶饮和点心比例均衡，茶饮占比61% 01 / 品牌多年积累的研发实力 03 / 产品延展力、营销力更强 茶和点心在产品上可以互相借鉴融合，营销上可以互相导流搭售 目前行业里唯一在同店内茶饮和点心比例做到如此均衡 联合优质中西点师研发出和茶饮更配的茶点 以茶相交，打造会朋聚友第三空间 Conversion Sales Proportion +3%下午茶时段外卖转化率 40%下午茶时段销售占比 8,000单小时峰值销售额 已强势袭卷五大城市CBD，火爆开业带动商圈客流 · 所有门店单店日均接待客流超人；· 城市首店开业日均接待人，排队客流人；· 杭州首店开业2月，提升商场客流量130%2000+1000+1000+ 目前门店信息（不完全举例，持续开业中）： ·上海业兴太古汇·上海美罗城·上海北外滩来福士·上海陆家嘴中心L+MALL·上海前滩晶耀·杭州万象城·杭州银泰in77·南京IFCX·南京金鹰国际购物中心 社媒热度亦是居高不下，美食爱好者&专业媒体自发安利 ��门店视觉VISUAL EFFECT DESIGN CONCEPT REFERENCE design -The door of the store（门头主要方向） DESIGN CONCEPT REFERENCE design -The door of the store（门头主要方向） EXTRACT THE ELEMENTS元素应用 工程条件Engineering Conditions 店铺面积：80㎡~200㎡店铺展示面：大于7m店铺电量：大于90KW需要有上下水条件