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Reporting the value of the top 100 B2B brands Foreword6David Haigh, Chairman & CEO, Brand Finance About Brand Finance. Brand Finance is the world's leading brand We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For more than 25years, we have helped companies and organisations of all We quantify the financial value of brands We put thousands of the world’s biggest brands to thetest every year. Ranking brands across all sectors andcountries, we publish over 100 reports annually. We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to join Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has beencertified by global independent auditors – Austrian Get in Touch. For business enquiries, please contact:Richard HaighManaging Directorrd.haigh@brandfinance.com linkedin.com/company/brand-finance twitter.com/brandfinance For media enquiries, please contact:Michael JosemAssociate Communications Directorm.josem@brandfinance.com facebook.com/brandfinance For all other enquiries:enquiries@brandfinance.com+44 207 389 9400 youtube.com/brandfinance Brand Finance Global Most Valuable B2B Brands Index 2023www.brandfinance.com Brandirectory.com is the world’s largest database of currentand historical brand values, providing easy access toall Brand Finance rankings, reports, whitepapers, and +Browse thousands of published brand values+Track brand value, strength, and rating acrosspublications and over time +Use interactive charts to compare brand valuesacross countries, sectors, and global rankings +Purchase and instantly unlock premium data,complete brand rankings, and research Brand Finance Group. Brand Finance Institute Brand Finance Institute is the educational division ofBrand Finance, whose purpose is to create and fostera professional environment for knowledge-sharing andnetworking among practitioners and experts in themarket. BFI organises events, in-company training, andcorporate educational initiatives around the world. In the Brand Dialogue Brand Dialogue is a public relations agency developingcommunications strategies to create dialogue that drivesbrand value. Brand Dialogue has over 25 years of experiencein delivering campaigns driven by research, measurement,and strategic thinking for a variety of clients, with a strong VI360 VI360 is a brand identity management consultancyworking for clients of all sizes on brand compliance, brandtransition, and brand identity management. VI360 provide Global BrandEquity Monitor 38 countriesand31 sectors More than150,000 respondents We are nowin our 7thconsecutive yearconducting the study Visitbrandirectory.com/consumer-researchor emailenquiries@brandfi nance.com Foreword. Our Inaugural B2B Brand Index report celebrates a Golden Age for B2B brands, inwhich status and value are amplified by significant changes in market and competitivedynamics, the rising role of brand as a driver of growth, and the most expansive roleof brand internally within organizations as well as externally to all constituencies. Thisera is characterised by the potency and agility of omni-channel, data-led, intelligentmarketing campaigns in the B2B market, as well as the ambition of many B2B Of note, digitalization and digital scale-ups are dominating the landscape, takingadvantage of the ever-expanding possibilities of technology, and driving bettercustomer experiences. These experiences are forcing rapid adoption of across David HaighChairman, Our comprehensive brand valuation process not only helps companies understandtheir brand's worth, but also serves as a crucial tool for decision-making in marketing, A powerful brand identity, pervasive brand presence and mental availability, and cut-above brand experiences leads to an array of business benefits, including improveddifferentiation from competitors, increased demand, increased customer loyalty, andultimately, greater pipeline performance, higher sales and revenue. In the currentmarket, strong brands can also command premium pricing, as customers perceive With extensive research and analysis of customer perceptions across numerous globaljurisdictions, this year's report offers valuable insights for companies looking to bolstertheir brand's impact and their overall valuation. The findings presented here serve as a Should you wish to elevate your brand or gain a deeper understanding of its value, ourBrand Finance team is eager to engage in conversation and help pave the way for a New analysisfinds almost USD1 trillion of brandand busi