资产与财富管理

BrandGuardianship The annual report on the world’s top 250 CEOs Contents. About Brand Finance What Do We Mean by Brand Guardianship?7David Haigh, Chairman & CEO, Brand Finance &Annie Brown, Associate, Brand Finance Brand Guardianship Index Medal Table Brand Guardianship Index Methodology Insights The CEO BrandDavid Mitchell, Director, dna-rB Ltd The CEO of the FuturePunit Renjen, CEO, Deloitte Brand Spotlights e&27Interview with Hatem Dowidar, Group CEO, e&Deloitte31Interview with Punit Renjen, CEO, DeloitteAppendix34 Corporate Brand Valuation Methodology 45 Our Services © 2022 All rights reserved. Brand Finance Plc. Brand Finance is the world's leading brand We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For 25 years, wehave helped companies and organisations of all types to We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the testevery year. Ranking brands across all sectors and We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to join Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has beencertified by global independent auditors – Austrian Get in Touch. For business enquiries, please contact:Annie BrownAssociatea.brown@brandfinance.com linkedin.com/company/brand-finance twitter.com/brandfinance For media enquiries, please contact:Michael JosemAssociate Communications Directorm.josem@brandfinance.com facebook.com/brandfinance For all other enquiries:enquiries@brandfinance.com+44 207 389 9400 youtube.com/brandfinance Brand Finance Brand Guardianship Index 2022www.brandfinance.com Request your ownBrand Value Report A Brand Value Report provides acomplete breakdown of the assumptions, Each report includes expertrecommendations for growing brandvalue to drive performance and offers Visitbrandirectory.com/request-a-valuationor emailenquiries@brandfi nance.com Brandirectory.com Brandirectoryis the world’s largest database of currentand historical brand values, providing easy access toall Brand Finance rankings, reports, whitepapers, and +Browse thousands of published brand values +Track brand value, strength, and rating acrosspublications and over time +Use interactive charts to compare brand valuesacross countries, sectors, and global rankings +Purchase and instantly unlock premium data,complete brand rankings, and research Visit brandirectory.com to find out more. Brand Finance Group. Brand Finance Institute Brand Finance Institute is the educational division ofBrand Finance, whose purpose is to create and fostera professional environment for knowledge-sharing andnetworking among practitioners and experts in themarket. BFI organises events, in-company training, andcorporate educational initiatives around the world. In the Brand Dialogue Brand Dialogue is a public relations agency developingcommunications strategies to create dialogue that drivesbrand value. Brand Dialogue has over 25 years of experiencein delivering campaigns driven by research, measurement,and strategic thinking for a variety of clients, with a strong VI360 VI360 is a brand identity management consultancyworking for clients of all sizes on brand compliance, brandtransition, and brand identity management. VI360 provide Global BrandEquity Monitor 36 countriesand29 sectors Visitbrandirectory.com/consumer-researchor emailenquiries@brandfi nance.com What Do We Mean byBrand Guardianship? Chief Executives today need to do more thansimply grow a business and make money for Good CEOs are those who nurture relations withall stakeholders, and enhance the reputation oftheir brands as a result. Investors increasingly David HaighChairman & CEO, The role of the CEO has evolved as we navigatethe era of personality CEOs where publicscrutiny can be equal to that of a celebrity figure.It is no longer enough to have a vision for the Annie BrownAssociate, Brand Finance The Brand Guardianship Index celebrates theCEOs who balance the needs of commercial BrandGuardianship Brand Guardianship Index. The Brand Finance Brand Guardianship Indexhas been expanded and now ranks the world’stop 250 CEOs. This year’s top brand guardian isMicrosoft’sSatya Nadella. Mr Nadella, who alsobecame Chairman this year, has been credited with an impressive evolution in the capable hands of Dr.Su, who steered the company through a global chipshortage during the pandemic and came out the other Dr. Su’s leadership of a tech company is unfortunatelya rarity, with most being run by male CEOs. This isref