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AlcoholicDrinks2021 The annual report on the most valuable and strongest alcoholic drinks brands About Brand Finance. Request your ownBrand Value Report Brand Finance is the world's leading brand valuation We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For 25 years, wehave helped companies and organisations of all types to A Brand Value Report provides acomplete breakdown of the assumptions, We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the test everyyear. Ranking brands across all sectors and countries, we Each report includes expertrecommendations for growing brandvalue to drive business performance We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to brand We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to join the Visitbrandirectory.com/request-a-valuationor emailenquiries@brandfi nance.com Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has been certifiedby global independent auditors – Austrian Standards – as Get in Touch. For business enquiries, please contact:Richard Haigh Managing Director+44 7725 314400rd.haigh@brandfinance.com linkedin.com/company/brand-finance For media enquiries, please contact:Florina Cormack-LoydSenior Communications Manager+44 020 7389 9444f.cormackloyd@brandfinance.com twitter.com/brandfinance For all other enquiries, please contact:enquiries@brandfinance.com+44 207 389 9400 For more information, please visit our website:www.brandfinance.com instagram.com/brand.finance Brandirectory.com Global BrandEquity Monitor Brandirectory is the world’s largest database of currentand historical brand values, providing easy access toall Brand Finance rankings, reports, whitepapers, and +Browse thousands of published brand values+Track brand value, strength, and rating acrosspublications and over time+Use interactive charts to compare brand values Visit brandirectory.com to find out more. Original market research on29 countriesand23 sectorsMore than50,000 respondentsWe are nowin our 5thconsecutive yearstudy Brand Finance Group. Brand Finance Institute Brand Finance Institute is the educational division ofBrand Finance, whose purpose is to create and fostera professional environment for knowledge-sharing andnetworking among practitioners and experts in themarket. BFI organises events, in-company training, andcorporate educational initiatives around the world. In the Visitbrandirectory.com/consumer-researchor emailenquiries@brandfi nance.com Brand Dialogue Brand Dialogue is a public relations agency developingcommunications strategies to create dialogue that drivesbrand value. Brand Dialogue has over 25 years of experiencein delivering campaigns driven by research, measurement,and strategic thinking for a variety of clients, with a strongbackground in geographic branding, including supporting VI360 VI360 is a brand identity management consultancyworking for clients of all sizes on brand compliance, brandtransition, and brand identity management. VI360 provide Corona DefiesUnfortunateName Association& is Crowned Foreword. 25 years ago, on 1stApril 1996, I launched Brand Finance to ‘Bridge the GapBetween Marketing and Finance’. I thought that the gap between the silos wouldprogressively disappear as finance people learned the importance of marketing fordriving growth and marketing people learned the need for financial accountability. Progress has been made but the gap is still there and we are now working hardthrough our publications, rankings, forums and the Brand Finance Institute training Over the last 25 years we have lived through four major recessions: 2001, when thedotcom bubble burst; 2009, when the Great Financial Crash washed over us; 2013, David HaighCEO, Brand Finance Brand Finance has been through many ups and downs but we have survivedbecause we have always tried to lead our growing niche market. We claim to bethe World's Leading Brand Valuation Consultancy. Over the last 25 years we haveinnovated continuously in our market place and we have transparently shared our +World’s top 50 beer brands lose 16% of cumulative Throughout the last 25 years we have always invested heavily in training andprofessionalising our staff, in research to bring greater insight to our work and in high +Despite unfortunate name association,Coronaisonce again world’s most valuable beer brand, There has never been greater recognition of brands as assets and the need tomanage them for value. We are poised for significant growth as CEOs and Boards +Mexico’sVictoriais strongest beer