关于最有价值和最强大的软件品牌的年度报告

WhyBrandsMatter2020 An analytical report on the role of brands in value creation About Brand Finance. Request your ownBrand Value Report Brand Finance is the world's leading brand We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For more than 20years, we have helped companies and organisations of all A Brand Value Report provides acomplete breakdown of the assumptions, We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the testevery year. Ranking brands across all sectors and Each report includes expertrecommendations for growing brandvalue to drive business performance We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to join Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has beencertified by global independent auditors – Austrian Get in Touch. For business enquiries, please contact:Richard HaighManaging Director+44 (0)7725 314400rd.haigh@brandfinance.com linkedin.com/company/brand-finance For media enquiries, please contact:Konrad JagodzinskiCommunications Director+44 7508 304782k.jagodzinski@brandfinance.com twitter.com/brandfinance facebook.com/brandfinance For all other enquiries, please contact:enquiries@brandfinance.com+44 (0)207 389 9400 For more information, please visit our website:www.brandfinance.com instagram.com/brand.finance Brandirectory.com Customer insightdrives our valuations Brandirectory is the world’s largest database of currentand historical brand values, providing easy access toall Brand Finance rankings, reports, whitepapers, and +Browse thousands of published brand values+Track brand value, strength, and rating acrosspublications and over time+Use interactive charts to compare brand values Our brand valuations are underpinned by extensive market Our research integrates all key brand measures, linking them Available for purchase separately or as part of a Brand Value Report. Visit brandirectory.comto find out more. Brand Finance Group. Over1,500 brandsresearched each year29 countriesand10 sectorsMore than50,000 respondentsKey metricsacross all industries and brandsB2BandB2CresultsWe are nowin our 4thconsecutive year Brand Finance Institute Brand Finance Institute is the educational division ofBrand Finance, whose purpose is to create and fostera professional environment for knowledge-sharing andnetworking among practitioners and experts in themarket. BFI organises events, in-company training, andcorporate educational initiatives around the world. In the Brand Dialogue Brand Dialogue is a public relations agency developingcommunications strategies to create dialogue that drivesbrand value. Brand Dialogue has over 25 years of experiencein delivering campaigns driven by research, measurement,and strategic thinking for a variety of clients, with a strong VI360 VI360 is a brand identity management consultancyworking for clients of all sizes on brand compliance, brandtransition, and brand identity management. VI360 provide Foreword - IAA What is the purpose of a strong brand: to attract customers, to build loyalty, tomotivate staff? All true, but for a commercial brand at least, the first answer must With digital revolution opening new channels and a growing middle class creatingnew markets all over the world, corporations and governments that understandthe value of owning leading global brands have a significant economic advantage. Huge investments are made in the design, launch, and ongoing promotion ofbrands. Given their potential financial value, this makes sense. Unfortunately, mostorganisations fail to go beyond that, missing huge opportunities to effectively makeuse of what are often their most important assets. Monitoring of brand performance When leveraged well, brands can significantly contribute to societies and economiesby creating jobs and fueling economic growth. The most valuable brands in theworld are global corporate giants. They generate billions in annual profit, hold But the process of building brands has significantly evolved over the last 100 years.Today’s global corporate giants move from individual product and service brandsto a new era of highly disruptive, Living Brand Ecosystems. These Living Brandsare the way to build highest brand value and emotional loyalty. They disrupt anddefine new categories with new products, services, and experiences. They deliverhyper-personalized experiences by leveraging human empathy and tech-enabled David HaighCEO, Brand Finance Dagmara SzulceManaging Director, As a