关于卡塔尔最有价值和最强大品牌的年度报告

Romania50 2020 The annual report on the most valuable and strongest Romanian brandsMarch 2020 Contents. About Brand FinanceGet in TouchBrandirectory.comBrand Finance GroupForewordBrand Value AnalysisBrand Finance Romania 50 (EUR m)DefinitionsBrand Valuation MethodologyMarket Research Methodology Request your ownBrand Value Report About Brand Finance. Brand Finance is the world's leading independent We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For more than20 years, we have helped companies and organisations of A Brand Value Report provides acomplete breakdown of the assumptions, We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the testevery year. Ranking brands across all sectors and Each report includes expertrecommendations for growing brandvalue to drive business performance We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to We pride ourselves on technical credibility Brand Finance is a chartered accountancy firmregulated by the Institute of Chartered Accountantsin England and Wales, and the first brand valuation Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has beencertified by global independent auditors – AustrianStandards – as compliant with both, and received Get in Touch. For more information, please visit our website:www.brandfinance.com linkedin.com/company/brand-financetwitter.com/brandfinancefacebook.com/brandfinance Brandirectory.com Customer insightdrives our valuations Brandirectory is the world’s largest database of currentand historical brand values, providing easy access toall Brand Finance rankings, reports, whitepapers, and +Browse thousands of published brand values Our brand valuations are underpinned by extensive market +Track brand value, strength, and rating acrosspublications and over time Our research integrates all key brand measures, linking them +Use interactive charts to compare brand valuesacross countries, sectors, and global rankings Available for purchase separately or as part of a Brand Value Report. +Purchase and instantly unlock premium data,complete brand rankings, and research Visit brandirectory.comto find out more. Brand Finance Group. Over1,500 brandsresearched each year 29 countriesand10 sectors Brand Dialogue Brand Dialogue is a public relations agency developingcommunications strategies to create dialogue thatdrives brand value. Brand Dialogue has over 25years of experience in delivering campaigns drivenby research, measurement, and strategic thinking More than50,000 respondents Brand Exchange Brand Exchange is a contemporary and exclusivemembers' club and events space nestled in the heartof the City of London. It was launched in 2015 toprovide members with a private space to networkand socialise. The club has since held several VI360 VI360 is a brand identity management consultancyworking for clients of all sizes on brand compliance,brand transition, and brand identity management. VI360 Top 50RomanianBrands GrowFour Times Foreword. What is the purpose of a strong brand: to attract customers, to build loyalty, tomotivate staff? All true, but for a commercial brand at least, the first answer must Huge investments are made in the design, launch, and ongoing promotion ofbrands. Given their potential financial value, this makes sense. Unfortunately, mostorganisations fail to go beyond that, missing huge opportunities to effectively makeuse of what are often their most important assets. Monitoring of brand performance David HaighCEO, Brand Finance As a result, marketing teams struggle to communicate the value of their work andboards then underestimate the significance of their brands to the business. Scepticalfinance teams, unconvinced by what they perceive as marketing mumbo jumbo,may fail to agree necessary investments. What marketing spend there is, can end uppoorly directed as marketers are left to operate with insufficient financial guidance Brand Finance bridges the gap between marketing and finance. Our teams haveexperience across a wide range of disciplines from market research and visualidentity to tax and accounting. We understand the importance of design, advertising, +Combined value of Romania’s top 50 brands is By valuing brands, we provide a mutually intelligible language for marketing andfinance teams. Marketers then have the ability to communicate the significance ofwhat they do, and boards can use the information to chart a course that maximisesprofits. Without knowing the precise, financial value of an asset, how can youknow if you are maximising your returns? If you are intending to license a brand,how can you know you are getting a fair price? If you are intending to sell,