Amadeus Insights Driving Change:Future Trendsin Mobility2024 Foreword Welcome to the report “Driving Change: Future Trends in Mobility2024,” where we navigate the evolving landscape of the mobilityindustry through the lens of our comprehensive traveler survey.This report delves into the preferences, behaviors, and attitudes of As we embark on this voyage through data and insights, we inviteyou to join us in uncovering the trends that are shaping the future of how we move when we take a trip. This report is not just a collection of statistics; it’s a narrative ofprogress, challenges, and the potential for innovation in the realm of mobility services. Together, we will uncover the story that the numbers convey, setting the wheels in motion on this Peter Altmann, Vice President, Mobility and Travel Protection, Hospitality, Amadeus About theSurvey 600travelers from all regions respondedto this survey: •Asia Pacific•Europe, the Middle East and Africa•Americas The survey was conducted by Amadeusfrom March to May 2024. Let’s takea deep diveinto theResults Factors influencingmobility choices Cost remains the key influential factor inchoosing a mode of transportation Despite declaring willingness to pay formore sustainable options, travelers stillprioritize economic and practical concerns Regional breakdown When choosing a mode of transportation for your journey,which factor has the greatest influence on your decision? EMEAis the only region where a few respondentsselected environmental impact as a consideration.ForEMEA, cost (54%) was the most influential In theAMERICAS, convenience was the primary factor for51%of respondents, with cost followingclosely at49%. InAPAC, convenience and cost were equallyranked as influential in decision-making, each Overall, environmental impact was not aprimary factor; while awareness and emphasison sustainability varied by region, they remained Eco-friendly transportation:a green dilemma Diverse attitudes toward sustainable transportation Please explain why you selected ‘Itdepends’ as your response to thequestion, ‘ Do you actively seek outor prefer eco-friendly transportation Do you actively seek out or prefereco-friendly transportation options While there was a willingness to choose eco-friendly transportation(38%), practical considerations such as cost, and availability The lack of readily available, eco-friendly options was consideredby some to be a barrier that might hinder more widespread Many respondents remained neutral, indicating they don’t have astrong preference for or against eco-friendly modes of transport Regional breakdown Do you actively seek out or prefer moreeco-friendly transportation options such Here the graph illustratesthe varying degrees ofpreference for moreeco-friendly transportation It highlights a significantdifference in attitudes,withAPACshowing thestrongest considerationto various options (56%),depending on the situation, Transportation preference Over the past year, have you experienced achange in your preferred mode of transportation? 75%of respondents didnot experience a change intheir preferred mode oftransportation. This findingsuggests a strong adherenceto established transportation For those who experienced achange, the main reason wasthe pursuit of more eco-friendlyoptions, with an increased usage The rise ofpeer-to-peer services:a market disruptor? Peer-to-peer services:a myth or a reality? On a scale of 1 to 5 (with 1 being notlikely at all and 5 being very likely),how likely are you, as a traveler, toconsider utilizing peer-to-peer Often referred to as car sharing, peer-to-peer rental services are a type of car rental where people rentcars for short periods of time - often, on an hourly basis. It is an alternative to traditional car rental. Regional breakdown across theAmericasmight be attributed to thedifferences betweenLATAMandNORAMin The most significant potential for adoption isin theEMEAregion, where more than half therespondents (60%) were inclined to use InAPAC, there is also a high potential foradoption, with32% of respondents indicating Finally, in theAMERICAS, almost half therespondents showed an interest in usingpeer-to-peer services; it’s important to note,however, that38%are NOT inclined to use Key takeaways on peer-to-peer services Considering the growing trend toward sharedeconomy services, it’s evident that a significant a more connected and resource-consciousworld, it’s clear that these innovative solutionsare not just a passing trend, but a reflection of Some respondents who are unlikely to usepeer-to-peer services cited the reliability of thecar (is the car safe? Is it regularly checked?) and Some respondents were keen to use theseservices for several reasons; they offercost-effectiveness, convenience, competitivepricing, sustainability, and availability, all backed Autonomousvehicles:How much do we Autonomous Vehicles: what travelers truly think On a scale from 1 to