A 29-Country GlobalAdvisor Survey February 2026 At a glance29-country average Love is in the air ▪Justoverthree-quarters(77%onaverageacross29countries)saytheyfeelloved,withthoseinMexico(86%)themostlikelytosaysoandthoseinJapan(51%)theleastlikely. ▪Whilemoneycan’tliterallybuyloveitdoesn’tseemtohurtwiththoseinhigh-incomehouseholds(82%)reportingfeelingloved,followedbymiddle-incomepeople(78%)andthoseinlower-incomehouseholds(72%). ▪Astrong majority(82%)of those who are married/partnered are satisfied with theirspouse/partner. ▪Threeinfive(60%)aresatisfiedwiththeirromantic/sexlives,withMillennials*(65%)themostlikelytosaythisandBabyBoomerstheleastlikely(55%). ▪Putaringonit?Marriedpeople(72%)aresignificantlymorelikelythanunmarriedpeople(50%)toreportbeingsatisfiedwiththeirromantic/sexlives.Andmarriedpeople(83%)arealmostmorelikelythanunmarriedpeople(72%)tosaytheyfeelloved. *Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between 1966-1979),Baby Boomers (born between 1945-1965) and Silent Generation (born between 1925-1944). Love Life Satisfaction Index among the countries surveyed for thisreport. Brazil is again an outlier in LatinAmerica, being the only country fromthe region in the bottom half of thetable. The Love Life Satisfaction Index*brings together how people feel aboutlove, romance and relationships in asingle indicator. It brings together how satisfied peopleare with the love in their life, their sexlives and their relationship with theirpartner. Meanwhile, the Netherlands and Spainare the only European countries tomake it into the top ten for the secondyear running, while much of the regionis, relatively speaking, lackingsatisfaction with their love livescompared to the rest of the world. Once again countries in Latin Americaand Asia are most satisfied with their“love lives”. Thais top the table this yearfor being themost happywith theirspouse/partner and their romantic/sexlives out of all 29 countries in the 2026Index. And while Italy and France may beknown worldwide as romantic hotspotsboth countries rank in the bottom tenof the Index this year. Japan and South Korea once againhave the lowest level of satisfaction Overall, how satisfied are youwith each of the followingaspects of your life: Feeling loved Base: 23,268 adults under the age of 75 across 29countries between 24 December 2025 and 9 January2026. Overall, how satisfied are youwith each of the followingaspects of your life: Feeling loved Base: 23,268 adults under the age of 75 across 29countries between 24 December 2025 and 9 January2026. Overall, how satisfied are youwith each of the followingaspects of your life: My romantic/sex life Base: 23,268 adults under the age of 75 across 29countries between 24 December 2025 and 9 January2026. Overall, how satisfied are youwith each of the followingaspects of your life: My romantic/sex life Base: 23,268 adults under the age of 75 across 29countries between 24 December 2025 and 9 January2026. Overall, how satisfied are youwith each of the followingaspects of your life: My relationship with mypartner/spouse* *Asked only of those who are married or partnered Base: 23,268 adults under the age of 75 across 29countries between 24 December 2025 and 9 January2026. Overall, how satisfied are youwith each of the followingaspects of your life: My relationship with mypartner/spouse* *Asked only of those who are married or partnered Base: 23,268 adults under the age of 75 across 29countries between 24 December 2025 and 9 January2026. Can money buylove life happiness? Q: Overall, how satisfied are you with each of the following aspects of your life:Feeling loved People in high-income households aremore likely to feel loved and be happierwith their romantic/sex lives. High-income people (82% on averageacross 29 countries) are 10 percentagepoints more likely than low-incomepeople (72%) to say they’re satisfied withthe love in their life. Q: Overall, how satisfied are you with each of the following aspects of your life:My romantic/sex life And there’s a 14-point gap when it comesto one’s romantic/sex life, with 68% ofhigh-income people saying they’resatisfied versus 52% of low-incomepeople. Millennials mostsatisfied withromantic/sex life Q: Overall, how satisfied are you with each of the following aspects of your life:Feeling loved When it comes to feeling loved there’slittle difference between thegenerations, with about three in fouracross ages and stages saying they’resatisfied with feeling loved. Q: Overall, how satisfied are you with each of the following aspects of your life:My romantic/sex life But when it comes to one’s romantic/sexlife Millennials, the oldest of which areturning 46 this year, report being themost satisfied, with almost two-thirds(65% on average globally reporting beingsatisfied. That’s ten points higher thanBoomers, the oldest of which are turning81 this year. Methodology These are the results of a 2