益普索移动出行报告：31国全球顾问调查

A 31-Country GlobalAdvisor Survey March 2026 Introduction As many people saythey would feel safe in aself-driving car as saythey would not (both36%).36% Welcome to theIpsos MobilityReport,which explores how mobility choicesshape our societies—from access andinclusion to safety, liveability, andclimate impact. (also 62%), though affordability andaccess lag in rural areas. Technology is reshaping mobility, butacceptance is uneven. Globally, 47% find driving an electricvehicle appealing, and 53% expectmany consumers to adopt EVs by2030—yet enthusiasm is lower in NorthAmerica and Europe, and on averagedrops outside cities and among olderpeople. Views on autonomy are split(36% would feel safe in a self-drivingcar; 36% would not), reflectingpersistent trust and data-privacyconcerns. Younger people and urban residents aremore open to alternatives, pointing to afuture where walking, transit, andshared options play a larger role. Around the world, mobility is bothdeeply personal and profoundly public:it determines who can reach jobs,schools, and care, how our streets feel,and whether we meet environmentalgoals. Choice of mode matters for the planetand for public space. Nearly half (46%)would prefer to use public transportover personal cars for environmentalreasons, 67% support dedicated cyclinglanes, and 61% say they would chooseactive travel to stay healthy. As we see in this report, many peopleremain car-reliant: on average, 43% sayliving without a car would beimpossible. There is much food for thought here.We look forward to discussing what thismeans for your country—or yourbusiness. Safety is a shared priority: 66% supportstricter traffic laws, with strongbacking for measures that protectpedestrians and cyclists. At the same time, public transport iswidely viewed as accessible (62% onaverage across 31 countries) and safe Key findings 47% 43% say driving anEV is appealingto me. Support for EVs is lowerin North America (35%) andEurope (38%). say they would supportstricter traffic lawsto supportroad safety. on average across 31 countriesthinkliving without a carisimpossible. Americans are most likely to feelthis way (65%). say they wouldfeel safe in aself-driving car, while36%saythey would not. say they support the use ofdedicated cycling lanes. Summary The process of buying a car is notimmune to geo-politics For electric and self-driving cars,countries matter Having a car is not just an essentialchoice but an emotional one too The nationality of a carmaker is an issue formany around the world. Almost one in two(48%) across 31 countries say they wouldavoid purchasing a car made by an automakerfrom specific.Japan and South Korea are themost likely to agree to this statement.Two-thirds in both countries say they would avoid acarmaker from a specific country. When weasked those in Japan and South Korea whowould avoid a carmaker which country theywould steer away from, China came out top. Across 31 countries 43% of drivers say itwould be impossible for them to live without acar.English-speaking and European countriesare the most likely to feel this way, with 65%of Americans thinking they couldn’t livewithout a vehicle. On average people are more split on self-driving cars. As many say they would feel safein one as would not. Europeans and NorthAmericans are more likely to feel unsafe. This trend continues with electric vehicles withBelgium, France, Germany, the US and Canada,all more likely to say driving an electric car isnot appealing to them than it is. LATAM andAsia is where interest is greatest. The desire to drive a car orpick up truck goesbeyond a need to do so. Forty-three per centalso say they could live without their vehiclebut prefer to have it. However, across 31 countriesthere issupportfor introducing benefits to increase the uptakein EVs.People in all countries surveyed aremore likely to support reducing road usercharges to encourage the purchase of EVs thannot. Elsewherewe see tensions betweenneighboursplay a role. Forty-eight per cent ofCanadians,who would avoid a carmaker,would not purchase an American car. For most it is their favourite way of gettingaround. In 22 of the 31 countries surveyed inour report people say driving is their favouritemode of transport. What this means for… Automakers 1. Cars remain emotionally and practically essential.The data shows that 43% of car owners say livingwithout their vehicle would be "impossible," and driving is the favourite mode of transport in 22 of 31countries. This goes beyond utility–people genuinely enjoy driving. There's deep emotional attachment andloyalty to personal vehicle ownership. Offering the opportunity to lean into the experiential/emotionalaspects of car ownership in design, marketing, and brand messaging. 2. Acceptance and apathy of EVs.Asia and Latin America show strong openness to electric vehicles, whilekey Western markets—France, the US, Canada, and Germany—actually havemore people rejecting the idea o