释放体育经济中的万亿美元潜力

Sports for Peopleand Planet I N S I G H TR E P O R TJ A N U A R Y2 0 2 6 Contents Foreword3 Executive summary4 1Setting the context – the sports economy today7 1.1Defining the sports economy81.2Growth drivers shaping the future121.3Converging risks to the sports economy’s15growth: Health and environment 2Pathways to prosperity22 Pathway 1Championing resource stewardship23 Pathway 2Placing sport at the heart of cities27 Pathway 3Catalysing purpose-driven capital flows32 Conclusion35 Contributors36 Endnotes37 Disclaimer This document is published by theWorld Economic Forum as a contributionto a project, insight area or interaction.The findings, interpretations andconclusions expressed herein are a resultof a collaborative process facilitated andendorsed by the World Economic Forumbut whose results do not necessarilyrepresent the views of the World EconomicForum, nor the entirety of its Members,Partners or other stakeholders. ©2026 World Economic Forum. All rightsreserved. No part of this publication maybe reproduced or transmitted in any formor by any means, including photocopyingand recording, or by any informationstorage and retrieval system. Foreword Nick StuderChief Executive Officer,Oliver Wyman and MarshManagement Consulting Sebastian BuckupManaging Director,World Economic Forum Sport is one of humanity’s most powerful socialand economic forces – shaping culture, healthand community life across the globe. It evokesa multitude of images: watching athletes at theOlympic and Paralympic Games, a weekend hikein the mountains or a childhood ball game withfriends. Few fields have such a profound influenceon culture and community, uniting people acrossborders and backgrounds. A thriving sports economy is inseparable froma thriving natural environment; the two arefundamentally intertwined. The ability of sportto inspire, unite and drive well-being dependson the health of the environments in which it takesplace. At the same time, the sector faces a doubleimperative: to safeguard the natural systems thatmake play possible and to reduce its own footprint,from carbon emissions and resource use to wastegeneration, so that its growth reinforces rather thandepletes the foundations on which it relies. Today, the sports economy is a fast-growing,multitrillion-dollar ecosystem powering globalsporting mega-events, adventure tourism,sporting goods and equipment, and active lifestyles.It unlocks business opportunities, drives trade,creates jobs and enhances workforce productivity.This potential is especially significant in emergingmarkets, where sport serves as a catalyst foreconomic and social development. For millennia,sport has connected humanity and nature – onfields, in oceans and atop ski slopes. Far beyondentertainment and elite competition, it is a vital forcefor health, inclusion and connection: a microcosmof the systems that shape how societies thrive.Yet rising health and environmental risks, fromsedentary behaviour and extreme heat to air andwater pollution, threaten not only the growth ofthis dynamic economy but also its positive impacton people and communities. At this pivotal moment, sport has a once-in-a-generation opportunity to redefine prosperityby integrating financial performance with societalhealth and environmental well-being. It is for thisreason that the World Economic Forum, with thesupport of Oliver Wyman, has developedSportsfor People and Planet. This report underscores thecritical importance of public–private collaborationand cross-sector leadership to future-proof sport –showcasing innovative case studies and examplesof partnerships that enhance industry resilience, andpathways that actively shape the conditions neededto create more active societies and thriving naturalecosystems. Together, we can ensure that thefuture of sport is not only competitive and inspiring,but also sustainable, inclusive and resilient –for people and planet alike. Executive summary Sport is projected to become an $8.8 trillioneconomy by 2050, but physical inactivity andenvironmental risks could cut annual earningsby $1.6 trillion by mid-century. Sport is a major global economic driver, generating$2.3 trillion annually in total revenues. Withprojected compound growth of 10% over thenext five years, the sector is expected to reach$3.7 trillion by 2030, with long-term forecastsindicating expansion to $8.8 trillion by 2050. The sports economy comprises more than 15 distinctstakeholders across the public, private and civilsociety sectors, anchored by four core industriesand supported by five connected industries. Thereare four key growth drivers shaping the future ofthe sports economy. Rebalancing ofsports growth withemerging economies Accelerationof sports tourism Mainstreamingof women’s sport Emergence of sportsas an asset class goods, infrastructure and travel, resulting insignificant carbon emissions, water use andwaste generation. These dynamics are mutuallyreinforcing; environmental degr