2025年第四季度电动汽车销售回顾

Foresight to drive the industry This publication has been developed in collaboration between Strategy&,PwC’s global strategy consulting business, alongside PwCAutofacts®’automotive industry and function experts. Together, we transform At PwC, our purpose is to build trust in society and solve importantproblems. We’re a network of firms in 136 countries with almost 365,000people who are committed to delivering quality in assurance, advisoryand tax services. Find out more and tell us what matters to you by PwC refers to the PwC network and/or one or more of its member firms,each of which is a separate legal entity. www.pwc.com More than four million BEVs sold in fourth quarter Inthefourthquarterof2025,quarterlysalesofBEVssurpassedthefourmillionmarkforthefirsttimeacrossall40analyzedmarkets,representinga17%increasecomparedtothesameperiodin2024.Forthesecondstraightquarter,over20%ofvehiclessoldgloballywereBEVs.Taking Total BEV sales in all analyzedmarkets increased by almosta third over the course of 2025versus the previous year Giventhesheersizeofthemarket,BEVsalesinChinaheavilyinfluencedthepositiveglobalperformance,increasingby16%YoYinQ4and33%overthecourseof2025relativetothepreviousyear.However,afterseveralyearsofrapidgrowth,PHEVsalesinChinafellforthesecondsuccessivequarter,down12%YoYinQ4.Recentlylaunchedentry-levelBEVmodelsare Europe’sBEV market also enjoyedstrong growth.Combinedsales inthe topfiveEuropeanmarketsgrewby41%inQ42025vs.Q42024.TheGermanBEVmarketcontinueditsrecentrobustperformance,withYoYgrowthof56%inthefourthquarter.Indeed,afterfallingby27%thepreviousyear,German BEV sales rebounded strongly over the course of 2025,increasing +30% TheBEVmarketsinSpainandItaly,whichhavebeenslowtogathermomentum,alsocametolifein2025,upby77%and44%respectivelyoverthecourseoftheyear. Ontheotherhand,theICEmarketdeclinedinalltopfiveEuropeanmarketsin2025,downbyacombined21%.Almost two in three vehicles(64%)sold in these countries in 2025 were BEV sales growth in all analyzed marketsin 2025 vs. 2024 TheterminationoftaxcreditsattheendofSeptemberhadapredictablynegativeimpactonBEVsalesintheUnitedStatesinthefourthquarter.Afterconsumershurriedtotakeadvantageoftheincentiveinthethirdquarter,BEVsalesfell31%YoYinQ4. AlthoughtheglobalBEVmarketcontinuestoprosper,thepaceofcontinuedelectrificationinthecomingyearswilldependtoagreatextentontheaccessibilityandefficiencyofthecharging Range anxiety alleviates as infrastructure improves minimumexpansiontargetssetbytheAlternativeFuelsInfrastructureRegulationoftheEuropeanCommission, However,thisBEVstockisnotevenlyspreadacrossthecountry.Moreover,itappearsthattherelativeavailabilityofcharginginfrastructureisreinforcingthisgeographicalinconsistency.Citiesandmunicipalitieswithahigherdensityofpublicchargingpointshaveasignificantly Toassess the current adequacy of the charginginfrastructureforelectricvehicles,wetookacloselook Whilepetrolanddieselvehicleshavebecomesteadilylesspopularamongconsumers,thenumberofBEVsontheroadhasincreased48-foldinGermanysince2017.Concurrently,hybrid vehicles have experienced major Since2017,theexpansionofthecharginginfrastructurehasnotincreasedatthesamerateasBEVsales.Thedemandforecast of the German National Centre for Duringthisperiod,thenumberofEVchargingstationsincreased24-fold,whilethenumberofregisteredBEVs Charging infrastructure accelerates, supporting EV growth WhilethenumberofICEvehiclesrefuellingatasinglepumpbarelychangedsince2017,thecharginginfrastructurehasnotkeptupwiththedramaticgrowthofBEVsales.While4BEVssharedonepublicchargerin2020,thenumberalmosttripledto11by2023,althoughareversetrendwasobservedfrom Atthe same time,the number of hydrogen stations forpassengervehiclesisshrinking,fallingsharplyfromahighofmorethan90openstationsin2022tojust49by2025due Butthe issue is not just a shortage of chargers.Theefficiencyof the existing charging network leavessignificantroomforimprovement,despitearelativelyhigh ThefollowingchartshowstherelationshipbetweenBEVandFCEVsales,clearlyindicatingthat–whileFCEVsaleshavebeenincreasing–BEVs drastically outperformed hydrogen Asurvey of current BEV owners in the 2025 Strategy&eReadinessStudyconfirmstheirmisgivingsaboutthecharginginfrastructure.They do not feel they are getting what theywant,withlowsatisfactionratingsforcriteriatheydeemtobemostimportant–suchasthelocationofchargers,thecost,andwaitingtimesandavailability.ButasBEVchargingspeedsanddrivingrangesareimprovingtheimportanceandrelianceonubiquitous charging options is decreasing.As European Currentlytherearejust10hydrogenstationsintheexecutionortrial operation phase.With that pace of development, moreparkingslotandprecablingforuptooneperthreeslotsfornewlybuiltspaces.Whiletheserequirementsareexpectedtobe tightened by the Energy Performance of Buildings Acarefully planned and effective expansion of the BEVcharginginfrastructureisthusthecriticalcatalystforthenext Domestic models lead in their markets Top-selling BEVs during FY 2025(entry prices as of Janu