April 2025 GSMA Central Insights Unit GSMA The Central Insights Unit (CIU) sits at the core of GSMAMobile for Development (M4D) and produces in-depthresearch on the role and impact of mobile and digitaltechnologies in advancing sustainable and inclusivedevelopment. The CIU engages with public and privatesector practitioners to generate unique insights and analysison emerging innovations in technology for development.Through our insights, we support international donors tobuild expertise and capacity as they seek to implementdigitisation initiatives in low- and middle-income countriesthrough partnerships within the digital ecosystem. The GSMA is a global organisation unifying the mobileecosystem to discover, develop and deliver innovationfoundational to positive business environments andsocietal change. Our vision is to unlock the full power ofconnectivity so that people, industry, and society thrive.Representing mobile operators and organisations across themobile ecosystem and adjacent industries challenges, theGSMA delivers for its members across three broad pillars:Connectivity for Good, Industry Services and Solutions, andOutreach. This activity includes advancing policy, tacklingtoday’s biggest societal, underpinning the technology andinteroperability that make mobile work, and providing theworld’s largest platform to convene the mobile ecosystemat the MWC and M360 series of events. Contact us by email: centralinsights@gsma.com We invite you to find out more at www.gsma.com Follow the GSMA on Twitter/X: @GSMA Axum is an Afrocentric impact company dedicated tofostering climate-positive, digitally innovative, inclusivegrowth across Africa, the Middle East and around theworld. The company works with locally and globallyinfluential leaders that seek to drive sustainabledevelopment, inclusion and prosperity. Through strategicleadership and the ability to transform ideas into reality,Axum partners with diverse stakeholders to drive positivechange. Boasting over 150 years of collective leadershipexperience, and a team of nearly 100 across 10 offices inAfrica and the Middle East, Axum leverages a wealth ofmultisectoral and multicultural expertise to help clientsnavigate pressing global challenges and realise Africa andthe Middle East’s immense potential. This initiative has been funded by UK Aid from the UKGovernment and is supported by the GSMA and itsmembers. The views expressed do not necessarily reflectthe UK Government’s official policies. KPIS is a consulting company reimagining problem-solvingacross Africa. With years of on-the-ground experience andmarket intelligence, KPIS bridges global best practiceswith local insights, guiding its clients toward practical,impactful, and sustainable strategies. KPIS takes a human-centered approach, understanding that behind everychallenge there is a person affected by it. KPIS serve asstrategic partners, working alongside leaders to reshapeindustries, drive growth, and unlock new possibilities. iCog, formerly iCog-ACC, is an Ethiopian companydemocratizing access to technology and driving positivesocial impact by empowering youth with digital skillsand innovative solutions, including expertise in ArtificialIntelligence (AI). As an affiliate of iCog Labs, a pioneer in AIresearch and development with over 11 years of experience,iCog leverages this expertise to address grassrootschallenges through AI-focused training programmes,impactful product development in sectors like Health,Education, and Agriculture, and expert consultancyservices that help organisations integrate AI and othercutting-edge technologies. Over the past eight years, iCoghas positively impacted more than 36,000 individualsacross 17 Ethiopian cities, partnering with governmentand community stakeholders to build a democratised techfuture powered by AI. Authors and contributors Author:Eugénie Humeau, GSMA Contributor:Daniele Tricarico, GSMA Acknowledgements This report draws on preliminary research conductedfor the GSMA by Axum, iCog and KPIS. We would like tothank Salma Ait Hssayene, Michole Nyamunga and RobinMiller (Axum), as well as Betelhem Dessie (iCog) and KidistTesfaye (KPIS). We would also like to thank the many individuals andorganisations that contributed to the research. A full list oforganisations consulted for the research is listed at the endof the report. Contents Executive summary4 1Introduction71.1Background81.2Research objectives, methodology and scope of work9 2Development priorities and the state of AI in Ethiopia102.1National development priorities and digital initiatives112.2The state of AI in Ethiopia: an overview of the ecosystem142.3The state of AI in Ethiopia: the AI fundamentals17 3High-potential AI use cases for Ethiopia213.1A framework for prioritising sectors223.2AI use cases and case studies by sector23 4Key takeaways and considerations for AI deployment in Ethiopia51 5Conclusion and recommendations58 Annexes64 List of figures Figure 1High-potential