Bringing Youth Perspectives intothe Business of Connectivity Guidance for mobile operators on incorporatingyoung voices in their working practices June 2025 GSMA The GSMA is a global organisation unifyingthe mobile ecosystem to discover, developand deliver innovation foundational topositive business environments andsocietal change. Our vision is to unlockthe full power of connectivity so thatpeople, industry and society thrive.Representing mobile operators andorganisations across the mobile ecosystemand adjacent industries, the GSMA deliversfor its members across three broad pillars:Connectivity for Good, Industry Servicesand Solutions and Outreach. This activityincludes advancing policy, tackling today’sbiggest societal challenges, underpinningthe technology and interoperability thatmake mobile work and providing theworld’s largest platform to convene themobile ecosystem at the MWC and M360series of events. We invite you to find out more atwww.gsma.com Follow the GSMA on Twitter/X:@GSMA Contents Foreword3Purpose of this document4Why listening to children and young people is important5Youth participation and the mobile industry7Models of Youth Participation7Consultative: research-led8Collaborative: co-creation9Youth-led: Supporting young changemakers in the digital environment11Ongoing advisory groups11Starting out: how to begin engaging with young people13The Lundy Model of Child Participation14The GSMA’s experience16Further Information and GSMA Contacts19 Foreword For nearly two decades, the GSMA has been working with its mobile operatormembers on protecting and promoting young people’s rights in relation to thedigital environment. In collaboration with the mobile operator communityand our external partners, including organisationssuch as UNICEF, we have developed tools to promoteonline safety, guidance on working with childhelplines and internet reporting hotlines, as well asinformation on steps that can be taken by mobileoperators to minimise potentials risks associated withthe digital environment, whilst maximising the manyopportunities enabled by connectivity. The more we understand about young people’sexperiences and priorities, the better we can servetheir best interests. By harnessing their insights andcreativity, we can find better, evidence-informedsolutions when addressing issues of importance tothem. Knowing how to engage with young people can feelchallenging for businesses. But there is a growingbody of good practice examples which show howprivate sector organisations can engage with youngpeople to gather their views and input, and then usethese insights to inform and improve their businesspractices. In our Enhancing Children’s Lives through Mobilereport, the GSMA and UNICEF outlined the ways inwhich mobile operators can and are supporting a fullrange of children’s rights across the “3Ps” of childrights: Protection (for example, from abuse), Provision(for example, to education) and Participation (forexample, to have their views heard). It is the lattercategory that this document addresses. Children’sright to be heard was enshrined in the UN Conventionon the Rights of the child in 1989. Policymakers areincreasingly consulting with young people as theydevelop their approach to children and the digitalenvironment, and there is a growing expectation thatthe private sector do the same. By listening to young people as essential stakeholders- whether as mobile users, global citizens or futureemployees - the mobile industry stands only to benefitfrom the richness of their insights and input. The GSMAlooks forward to both supporting and learning fromits members as we all continue our journey of bringingyouth perspectives into the business of connectivity. Natasha JacksonHead of Public Policy and Consumer Affairs Purpose of this document However, as corporates, knowing how best to engagewith children and young people may feel challenging.This document aims to support members of themobile operator community who are taking theirfirst steps on this journey. It outlines existing goodpractices and expectations for the successful deliveryof youth participation initiatives. It also providescase studies and tips for youth participation, basedon feedback from young people and child rightsspecialists during a Youth Participation co-creationworkshop hosted by the GSMA. There are several ways in which mobile operators canbenefit from the perspectives and recommendationsof children and young people. Mobile operators are: •Corporates, whose policies – as employers,corporate citizens, and providers of productsand services – have wide-ranging implications forchildren and young people; •In the business of connectivity, in an era whereyoung people spend a significant amount of timein the digital environment, form communitiesand raise their voices on matters of importanceto them, in ways that have not been available toprevious generations; •The future employers of current children, and theemployers o