About theGSMA The GSMA is a global organisationunifying the mobile ecosystem tounlock the full power ofconnectivity so that people,industry and society thrive. Unlock the benefits ofGSMA membership As a member of the GSMA, you join a vibrant communityof industry leaders and visionaries – helping to shape thefuture of mobile technology and its transformative impact onsocieties worldwide. Our unique position at the heart of the mobile industry meansyou get exclusive access to our technical experts, data andanalysis – as well as unrivalled opportunities for networking,innovation support and skills acceleration. Led by our members, we represent the interests of over 1,100operators and businesses in the broader ecosystem. TheGSMA also unities the industry at world-leading events, suchas MWC (in Barcelona, Kigali, Las Vegas and Shanghai) andthe M360 Series. For more information, please visit:http://www.gsma.com/membership/ Security Classification:Non-confidential Antitrust Notice The information contained herein is in full compliance with theGSM Association’s antitrust compliance policy. Access to and distribution of this document is restricted tothe persons permitted by the security classification. Thisdocument is confidential to the Association and is subject tocopyright protection. This document is to be used only forthe purposes for which it has been supplied and informationcontained in it must not be disclosed or in any other way madeavailable, in whole or in part, to persons other than thosepermitted under the security classification without the priorwritten approval of the Association. Copyright Notice Copyright © 2026 GSM Association Disclaimer The GSM Association (“Association”) makes norepresentation, warranty or undertaking (express or implied)with respect to and does not accept any responsibility for, andhereby disclaims liability for the accuracy or completenessor timeliness of the information contained in this document.The information contained in this document may be subject tochange without prior notice. Contents 1.Executive Summary52.Introduction63.5G/5G-A Monetization Trend73.15G Consumer Market Challenges73.25G Consumer Market Opportunity83.3Acceleration for 5G/5G-A Monetization94.Use Cases104.1AI Agent104.1.1Personalized Intelligent Network Service for Large-Scale Events104.1.2User Travel Experience Planning Services114.2Differentiated Assurance for Key service124.2.1Live Broadcast Assurance124.2.2Video Conference Call Assurance134.2.3Cloud Gaming Assurance134.2.4FWA Assurance144.3Differentiated Assurance for Key areas144.3.1Smart High-Speed Rail144.3.2Large Event Guarantee154.4HD video Acceleration154.5Mobile Home Assurance165.Standardization Progress175.1Overview of standardization activities175.2Network Assurance175.3Device Awareness185.3.1Dynamic operator’s logo requirement185.3.2Dynamic operator’s logo Standard Process195.4Content delivery Assurance195.5AI Agent digital identity205.5.1AI Agent digital identity Requirement205.5.2AI Agent digital identity Standard process21 6.Intelligent Packet Core Evolution Readiness226.1Evolution Phase 1226.2Evolution Phase 2 (AI Native)247.Commercial Progress and POC Progress257.1CMCC257.2e& UAE277.3Globe Telecom287.4KT307.5stc317.6Turkcell32Conclusions35Glossary36References41 Acknowledgments Thanks are extended to the following companies and organisations that contributed to thesuccessful completion of this White Paper. —CMCC—e&—Globe Telecom—KT—stc—Turkcell The above are listed in alphabetical order and does not represent any other ranking. 1. ExecutiveSummary With the larger-scale deployment of 5G/5G-Advanced(5G-A) globally, more operators are shifting their focusfrom promoting 5G user growth to monetizing 5G/5G-A.At the same time, artificial intelligence (AI) continuesto develop rapidly across various fields. On one hand,it brings new capabilities to the telecommunicationsindustry; on the other hand, emerging AI formats such asAI agents and embodied intelligence also offer potentialnew value scenarios and business opportunities for thetelecom sector. In addition, the widespread adoptionof smart home devices and the rapid development ofnew energy vehicles globally have also created newopportunities for connecting people with vehicles andfor new connections between people and their homesdevices. With the ongoing global deployment of 5G, operators areaccelerating the 5G/5G-A monetization: The NetworkData Analytics Function (NWDAF), integrated with AIcapabilities, has been deployed and put into commercialuse in multiple countries around the world, becoming acrucial enabler for operators to experiences monetization.Some operators have began exploring the User PlaneFunction (UPF) integrated Media over QUIC (MOQ) relayfunction defined by 3GPP, which will fundamentally resolvetechnical and business model challenges, driving anincrease in the proportion of mobile high-definition video.In addition, multiple operators have completed tes