国家旅游组织的网站如何覆盖音景？

0 MUSIC AND TOURISM: AN EXPLORATORY STUDY: HOW DONATIONAL TOURISMORGANISATIONS’ A reportresearchedbyGunel Sadigova, dr.Elena Marchiori, prof. Lorenzo Cantoni This report was compiled and edited by: Gunel Sadigova, student in Master of Arts in International Tourism at USI–Università della Svizzeraitaliana (Lugano, Switzerland),Dr. Elena Marchiori, lecturer and researcher at USI, and prof. LorenzoCantoni, professor and UNESCO Chair Holder in ICT to develop and promote sustainable tourism in Covertitle:Young hipster woman listening to music in the city Image ID:247391362 This document does not represent the point of view of the European Travel Commission. Table of Content Acknowledgements......................................................................................................................................41 Introduction...............................................................................................................................................52 Music and Tourism....................................................................................................................................62.1 MusicTourism as a part of Cultural Tourism.......................................................................................62.2 The role of music on a destination’s website design............................................................................63 Methodology..............................................................................................................................................74 Results......................................................................................................................................................84.1 Covered music-related topics..............................................................................................................8 Acknowledgements This report has been prepared by Gunel Sadigova, Master of Arts in International Tourism at USI–Universitàdella Svizzera italiana (Lugano, Switzerland), dr. Elena Marchiori, lecturer and researcher atUSI, and prof. Lorenzo Cantoni, professor and UNESCO Chair Holder in ICT to develop and promote We are glad to acknowledge the “UNESCO Chair in ICT to develop and promote sustainable tourism inWorld Heritage Sites” at USI, the USI–Institute of Communication Technologies (ITC), and USI for the 1.Introduction Tourism isperceived asa holistic experience, which involves all the senses as well as our memory,feelings, intelligence,spiritual life,and capacity toengagein meaningful relationships with other people. Itencompasses places to see,things to do,to eat,people and traditions to encounter and tounderstand… and also things and people to listen to. In recentyearstourism-related narratives have improved, from being mostly focused on the “touristgaze”, as it was named by John Urry in 1990, to include other experiences. This process has been However, the audio experiences connected to every place have still to find a wide coverage andinclusionwithin marketing messages by tourism destinations.Besides ad-hoc services for niche Tourism narratives and experiences can benefit from such wider perspective, able to include not onlymaterial heritage–natural and cultural ones, as per the definitions proposed by the 1972 UNESCO The celebration of the first European Year of Cultural Heritage in 2018 appears to be agreat opportunityto reflect on how national tourismorganisationscan (re)present sound-and music-related information on Thus, the purpose of thisexploratory study is to provide a first comprehensive map of how ETC(European Travel Commission) members represent soundscapes on their websites. As it is clear, there is no “right”or “wrong”solution, or “one-fits-all” model, rather, a reflection onhowcurrent practices could promote a better understanding of the different possibilities, and,ideally,a more 2.Music and Tourism Sound is generally part of tourismexperiences startingfrom the very first encounter of thetourists at the destination by helping them to absorb the environment of the place throughauditory perceptions. The language spoken at the destination, intonation, noises, gestural talks,nature sounds, sound of musical instruments, traditional music and many more audio inputs arepart of the auditory tourism experience. Along with visual senses, audio inputs help to create 2.1Music Tourism as a part of Cultural Tourism The combination of sounds creates music, and in its turn, music might become part of the national identity of the placebeing an integral part ofthe cultural context of the nation as an aesthetic value(Attali, 1985; Misiak, 2013).Indeed, music is not only illustrated in a representation of intangible culturalheritage but can be used as a trademark ofa place.Specific forms of music and sounds of placescontribute to define their social and cultural identities. The consumption of cultural soundscapes pushes Music tourismexperiences can