视频的五大商业优势

MAKING CX AND SALES MORE PERSONAL A COMMUNICATION GAME-CHANGER For businesses striving to stay ahead in an increasingly digitaland competitive landscape, the key lies in building authenticrelationships with customers. One emerging and game-changing Imagine a customer reaching out for support, not just hearing afriendly voice, but actually seeing a live person on the other sideof the screen. Video communication is more than just a tool; it’san opportunity to provide authentic, face-to-face connections Video is more than just a communication tool; it is a mediumthat fosters genuine human connections by adding emotional Read on to learn what the Ryan Strategic Advisory 2025 CXTechnology and Global Services Survey revealed, and how yourbusiness can integrate video to improve both near-term KPIs and 2025 CX TECHNOLOGY AND GLOBAL SERVICES SURVEY COUNTRIES MAKING ENGAGEMENT HUMAN AGAIN Studies show that customers feel more valued and understoodwhen they interact with a real human being. Aside from spokenwords, gestures, body language, and facial expressions carryvaluable emotional weight that fosters deeper understanding.Our own Ryan Strategic Advisory 2025 CX Technology andGlobal Services Survey revealed that 25% of companies expect LEADING ADOPTERSOF VIDEO: HEALTHCARE For example, consider a customer submitting an insuranceclaim after a car accident. The ability to see a supportiverepresentative clearly demonstrating empathy can make all EMOTIONAL INTELLIGENCE AT SCALE 58% Unlike emails, text messages, or engagements via voice,video allows businesses to bring an elevated human presenceto digital interactions. Body language, visual cues, and OF BUSINESSESSURVEYED PREDICTTHAT VIDEO Consider this next survey statistic: in 2025, 33% of firmspredict that video chat usage will increase moderately, whilean additional 25% anticipate significant growth. This continuedinvestment signals video’s power to connect on a human level THE FIVE BIG BUSINESS BENEFITS OF VIDEO 1. ELEVATING CUSTOMER EXPERIENCES 94% Trust is the backbone of customer loyalty, and video makesit easier to build that trust quickly. A 2024 HubSpot reportrevealed that 94% of customers rate video support as a positive OF CUSTOMERS RATEVIDEO SUPPORT AS A For industries handling sensitive interactions such as healthcareor insurance, video allows customers to feel like they arespeaking to a real, empathetic expert who understands their 2. INCREASING SALES CONVERSION RATES 82% Video isn’t just good for customers; it’s a game-changerfor sales. From the Wyzowl 2024 report, 82% of consumersreported being more likely to make a purchase after a videointeraction. Why? Because video creates an opportunity to askquestions, receive instantaneous feedback, and interact with OF CONSUMERSREPORTED BEING 3. REDUCING OPERATING COSTS Beyond elevating customer experiences and sales conversions,video contributes to reduced operational costs. Businesses intechnical industries can use video for remote troubleshooting, 20% REDUCTION IN ON-SITE TECHNICIAN Similarly, global companies using video conferencing in B2Boutside sales are doubling the number of virtual meetingsthey can host compared to in-person sessions. Video enables 4. APPEALING TO THE VIDEO GENERATION For the Gen Z consumer, born into a digital-first world, videoisn’t a novelty; it’s a necessity. According to Wyzowl (2024),86% of Gen Z prefers video content over text formats, while65% actively expect brands to engage through video calls or 65% These statistics reveal an important dynamic in digitaltransformation strategies. Younger generations valueauthenticity and real-time communication as markers of a OF GEN Z’S ACTIVELYEXPECT BRANDS TOENGAGE THROUGH 5. FOSTERING INCLUSIVITY AND ACCESSIBILITY With 430 million people worldwide experiencing hearing impairments in 2024 according to the World HealthOrganization, video offers unparalleled access and inclusivity. Features like sign language support, real-timecaptions, and visual communication create an accessible environment for interactions. Businesses catering to VIDEO ISN’T A FUTURE NEED;CUSTOMERS WANT IT NOW Video communication is no longer a “nice to have”addition to your business playbook. It’s rapidly becominga competitive differentiator, capable of transforming 49% C-level leaders must spearhead investments in videotechnologies to secure market relevance. Fromimproving customer lifetime value (CLV) to improving OF ENTERPRISESANTICIPATEINCREASING CXBUDGETS THROUGH With 49% of enterprises anticipating rises in their CXbudgets expected to through 2026 (2025 CX Technologyand Global Services Survey), video is undoubtedly set togrow in importance of future-facing strategies for both GET STARTED TODAY STARTPARTNER WITH LEVERAGE Use built-in analytics toolsto measure impact areas,such as resolution rates or Collaborate with video platformsoffering enterprise-readyfeatures, ensuring alignment Pilot videocommunication inspec