谷歌与益普索第三份全球报告

From experimental to essential Foreword. In 2025, people moved past experimentation andembraced AI in their everyday lives. This shift fromexploring with AI to regularly using it as a helpful toolis profound: people now use AI not only to explorewhat it can do, but to support them in their own lives,both personally and professionally. In 2024, AI unlocked new benefits for society, fromimproving flood forecasting to finishing sentences. excitement about AI continues to outweigh concernsabout potential risks. In 2025, people embraced AI in their everyday livesand experienced the benefits of AI firsthand. Now: The global public continues to look to governmentsto safely maximize AI’s benefits for individuals andsociety. Trust in both governments and technologycompanies to responsibly develop AI is high—andconsistent year over year. As we look ahead toanother exciting year with AI, we hope this report cancontinue to contribute to conversations about AI’svalue for society and individuals and the importanceof working together to safely advance AI innovation. •Interest in learning more about AI has grown•Using AI to support learning has emerged as anew top AI use case•People are using AI to plan, make decisions, andadvance their careers•More people believe society, workers, and peoplelike them will benefit from AI For the third year in a row, Google partneredwith Ipsos—conducting 21,000 interviews across21 countries—to continue to understand publicattitudes toward AI.For the first time, our datashows that the world has decisively crossed theadoption threshold—with majorities of the populationacross all but a few countries reporting using an AIchatbot. AI is no longer a futuristic curiosity; it is anessential tool relied upon by people worldwide. As with any new technology, people have concernsabout AI—including real worries about AI’s impact onworkers and concerns about AI in the hands of badactors. More pessimistic attitudes are pronounced inthe West (particularly in the United States and Canadaand in some European countries), but globally, In 2023, people navigated curiosity and uncertaintyaround AI following the emergence of LargeLanguage Models (LLMs) and chatbots. Contents. Helpfulness in thehands of more people. Innovating responsibly—together. Experiencing is(still) believing. More people are using AI and thetechnology is penetrating into people’slives more than ever before. The public trusts governments andAI companies and expects them towork together to serve citizens. Countries and people who useAI more are the most optimisticabout AI’s potential. 2 4 AI’s impact. Lifelong learningpowered by AI. While perceptions of how AI will impactpeople have improved, the public hasconcerns about AI’s impact on workers. Teachers, students, and parents aresuper users of AI and the most bullishon AI’s benefits for education. In 2025, AI crossed theadoption threshold,with majorities of theglobal public reportinghaving used an AI toolor chatbot. Helpfulness inthe hands ofmore people. How AI applications were used in the past 12 months Practical power. In 2024, most people looked to AI for entertainmentor exploration. In 2025, people started using AI moreas a practical tool. AI supported learning and deepunderstanding (74% of AI users overall), saving time(65%), and even finding the right words to navigate atough situation (64%). More than half (52%) of usershave now used AI to assist in their daily lives, and anot insignificant 4 in 10 have used AI to explore a newbusiness venture or career change (42%) or to helpnavigate a major life event or decision (40%). AI is now a helpful and meaningful part of life—whether people use it for meal planning orgenerating the perfect invitation for a child’sbirthday party. Adoptionascending. Usage of and interest in AI has increased since webegan tracking in 2023. Two thirds of the globalpublic (66%) now says they have used an AI tool. Since2023, self-reported chatbot usage has jumped 24points—from 38% to 62% of the global public.* About 1 in 5 adults (21%) say they use AI “a lot” intheir work or life. Outside of this core group of veryregular users, there is real appetite to learn and domore: over three-quarters of the global public (77%)are interested in learning more about AI, up from68% in 2023. Who hasadopted AI? AI adopters (62% overall have used a chatbot in thelast year) are more likely to be under 35 (79%), highereducated (75%), parents (74%), and have higherhousehold incomes (68%). Students 18+ (79%) andteachers (80%) use AI more than the public overall. Those who haven’t used chatbots (33% overall) tendto be Baby Boomers (58% have never used an AIchatbot) and people who are not currently part ofthe workforce (45%). Relative to the general public,non-users are also slightly more likely to have lowereducational attainment (37%) and lower householdincome (also 37%). Notably, the gender gap in AI usage appears to besmoothing out: 64% of men ha