2025年AI报告：工作中的AI之年

The year of AI at workThe year of Al at work In the two and a half years since OpenAI launchedChatGPT, it’s become hard to talk about technologyor product building without the conversationultimately turning to AI. Amidst the promise of AI toautomate rote tasks, accelerate workflows, anddrive innovation, there’s uncertainty to navigate.With foundational models becoming less expensiveand widely accessible, there’s more competitionthan ever and mounting pressure to both adopt andship AI-powered features at a fast clip. Corporateinvestment is spiking, but it can be hard forcompanies to know where to allocate resources andhow to move forward in an ever-evolving space.InthetwoandahalfyearssinceOpenAl launchedChatGPT, it's becomehardtotalk abouttechnologyorproductbuildingwithouttheconversationultimatelyturningtoAl.AmidstthepromiseofAltoautomaterotetasks,accelerateworkflows,anddrive innovation,there's uncertaintytonavigate,Withfoundationalmodelsbecominglessexpensiveandwidelyaccessible,there'smore competitionthaneverandmountingpressuretobothadoptandshipAl-poweredfeaturesatafastclip.Corporateinvestmentisspiking,butitcanbehardforcompaniestoknowwheretoallocateresourcesandhowtomoveforwardinanever-evolvingspace. Figma’s 2025 AI report helps to demystify thelandscape with data from 2,500 Figma users aroundthe world who are building and using AI products.The results show how a wide range of companiesare engaging with AI this year, from two viewpoints:as designers and builders of the AI-poweredproducts, and as users who increasingly rely on it intheir workflows.Figma's2025Alreporthelpstodemystifythelandscapewithdatafrom2,5o0Figmausersaroundthe world whoarebuildingand usingAlproductsTheresultsshowhowawiderangeofcompaniesareengagingwithAlthisyear,fromtwoviewpoints:asdesignersandbuildersoftheAl-poweredproducts, andas users who increasingly rely on it intheirworkflows. The builders: Shipping AI-powered productsThe builders: Shipping Alpowered products 08More Figma users are shipping AI products thanlast year08More Figma users are shipping Al products thanlastyear 11AI is seen as essential to increasing revenue, butsmall companies are investing more readily thanlarge ones1fAlisseenasessentialtoincreasingrevenue,butsmall companies are investing more readilythanlargeones 14Industry standards and best practices are stillnascent14Industry standards and best practices are stillnascent 18Agentic AI is the fastest growing productcategory18AgenticAlisthefastestgrowingproductcategory The users: Transformingworkflows with AIThe users: Transformingworkflows with Al 24Designers and developers are widely adoptingAI, and they feel it’s making them more efficient24Designers and developers are widelyadoptingAl, and they feel it's making them more efficient 29Belief in AI’s potential is strong—butexpectations are cooling29BeliefinAl'spotentialisstrong-butexpectationsarecooling Figma’s 2024 AI report posited that AI was at a pivot point:“We know generative AI capabilities like text, video andimage generation, and more are going to change work in bigways—but we don’t know how or when.” A year later, AI ismoving on from that moment of inflection—but it hasn’t yetsettled into a steady state, either. Rather, a series ofconflicting experiences and sentiments are emerging. On theone hand, the buzz around AI is renewed with each newproduct release; on the other, AI is becoming a more familiartool to workers who continue to find the edges of itseveryday applications.Figma's 2024 Al report posited that Al was at a pivot point:"We know generative Al capabilities like text, video andimage generation, and more are going to change work in bigways—but we don't know how or when." A year later, Al ismoving on from that moment of inflectionbut it hasn't yetsettled into a steady state, either. Rather, a series ofconflicting experiences and sentiments are emerging. On theone hand, the buzz around Al is renewed with each newproduct release; on the other, Al is becoming a more familiartool to workers who continue to find the edges of itseveryday applications. Similarly, questions about the future and the transformativenature of AI coexist with a positive perception of its currentpractical benefits. Now, professionals are largely perceiving,building, and using AI tools as creative collaborators ratherthan co-opters. In fact, 85% of this year’s respondents saylearning to work with AI will be essential to future success intheir role.Similarly, questions about the future and the transformativenature of Al coexist with a positive perception of its currentpractical benefits. Now, professionals are largely perceivingbuilding, and using Al tools as creative collaborators ratherthan co-opters. In fact, 85% of this year's respondents saylearning to work with Al will be essential to future success intheir role. 85%85% of respondents say AI will be essential to futuresuccess in their role.of respondentssayAlwillbeessentialtofuturesuccess in their role This push an