2035年超级趋势：重塑市场与商业的六大颠覆性力量

The6dramaticforcshakingupevmarketanddrivingeverybusinessreinveitself Megatrend1.EXPONENTIALINTELLIGENCE...businessatthespeedofthought Megatrend2.GENERATIONALREMIX...older,urban,moredifferentandmorepersonal Megatrend3.ASIANCENTURY...economicshifttoeast,andvolatilityeverywhere Megatrend4.REGENERATIVESYSTEMS...fromclimatecrisistonetpositiveimpact Megatrend5.MULTIPOLARWORLD...geopoliticaltensionandtheendofglobalisation Megatrend6.HUMANITYRISING...morepurposeful,human,collectiveprogress Intoday’svolatileandhyperconnectedworld,businessleadersfaceadauntingchallenge:tonavigateconstantdisruptionwhilebuildingfuture-readyorganizations.Thefamiliarrhythmsofstrategy,planning,andexecutionhavebeenupendedbyforcesfarlargerthananysingleindustryorregion.Theseforces—megatrends—are Megatrendsarelong-term,transformativeforcesthatareglobalinscope,cross-industryinimpact,andinevitableintheirtrajectory.Fromclimatechangeandtechnologicalconvergencetodemographicshiftsandurbanization,megatrendsare Ignoringmegatrendsisnolongeranoption.Theyinfluencehowpeoplelive,whattheyvalue,howtheyconsume,howtheywork,andhoweconomiesevolve.Forbusinesses,thismeansrethinkingwhattheyoffer,howtheyoperate,andwhytheyexist.Companiesthatspottheseshiftsearlyandactboldlyaretheonesthat Weexploresixmegatrendswitha10-yearperspective,alreadyshakingupeverymarket.Theyarethedisruptiveforcesthatthreatenyourexistence,butequallyyourbiggestopportunities,superhighwaystofuturepossibilities,drivinginnovationandgrowth.Andthenweconsiderwhattheymeanforyourindustry.Howwilltheydrive Ultimately,thequestioniswhatwillyoudoasabusinessleader–now–tocreateabettertomorrow,toshapethefutureyouwant,inwhichyourbusinesscanthrive. peterfisk@peterfisk.com Megatrend1.EXPONENTIALINTELLIGENCE...businessatthespeedofthought Megatrend2.GENERATIONALREMIX...older,urban,moredifferentandmorepersonal Megatrend3.ASIANCENTURY...economicshifttoeast,andvolatilityeverywhere Megatrend4.REGENERATIVESYSTEMS...fromclimatecrisistonetpositiveimpact Megatrend5.MULTIPOLARWORLD...geopoliticaltensionandtheendofglobalisation Megatrend6.HUMANITYRISING...morepurposeful,humanandcollectiveprogress Megatrend1.EXPONENTIALINTELLIGENCE…businessatthespeedofthought By2035,AIwillbeembeddedineverybusinessprocess.Intelligentsystemswillgenerateover90%ofdigitalcontent. Thelinebetweenhumanandmachinethinkingwillblur.ExponentialIntelligencerepresentstherapidaccelerationofAI,andtheconvergenceoftechnologies–inparticulargenomics,robotics,blockchainsandenergystorage–andnew AI’sapplicationareprofound,fromacceleratingnewpersonalisedmedicinestofightingclimatechange,andnewbusinessmodelsthatdeliverhyper Thismegatrendsignifiesashiftfromlinearprogresstoexponentialpossibility,wheremachinesincreasinglyaugmenthumandecisions,alsoenablingpeopletoaddvalueinnewways.InthefutureAIwillnotjustsupportbusinesses,itwill CompaniesmustembedAIacrosseverycorefunction,fromoperationstomarketingtofinance,anddevelopproprietarymodelstailoredtotheirdomain.Leadingfirmsarereimaginingcustomerexperiencesthroughpredictive, EXPONENTIALINTELLIGENCE EXPONENTIALINTELLIGENCE Megatrend1.EXPONENTIALINTELLIGENCE…businessatthespeedofthought Whydoesitmatter? •AIwillcontributeover$15.7trilliontotheglobaleconomyby2035(PwC).•90%ofonlinecontentisprojectedtobeAI-generatedby2026(IBM).•Over40%ofalljobswillbeimpactedbyAIandautomation(WEF) Whatdoweneedtodo? •ApplyAImodelstocorebusinessactivitiestoradicallytransformspeedandcosts,analysisanddevelopment•Predictandpersonaliseuserinterfacestoanticipatecustomerneedsand Who’sdoingit? •Insilico:usingAItoreinventtheprocessofdrugdiscovery,developmentandevaluation,10timesfaster,100timescheaper•Siemens:co-developingself-optimisingautonomousfactoriesusingdigital EXPONENTIALINTELLIGENCE Megatrend1.EXPONENTIALINTELLIGENCE...businessatthespeedofthought Megatrend2.GENERATIONALREMIX...older,urban,moredifferentandmorepersonal Megatrend3.ASIANCENTURY...economicshifttoeast,andvolatilityeverywhere Megatrend4.REGENERATIVESYSTEMS...fromclimatecrisistonetpositiveimpact Megatrend5.MULTIPOLARWORLD...geopoliticaltensionandtheendofglobalisation Megatrend6.HUMANITYRISING...morepurposeful,humanandcollectiveprogress Megatrend2.GENERATIONALREMIX…older,urban,moredifferent,morepersonal By2035,societywillbeolder,moreurban,moredifferentandpersonal—andyetalsomoreconnectedthanever.Businessesmustdesignfordiversity,longevity,andidentity. GenerationRemixcapturestheprofoundsocialtransformationunderway:populationsareagingrapidly,citiesareexpanding,andculturalidentitiesarebecomingmorediverse,fluid,andpersonal. Thismegatrendisaboutdesigningforcomplexityandindividuality–wheredifferentgenerations,values,andneedscollideandco-create.Italsodrivesfundamentallydifferentsupport–olderpeoplearelivinglongerwithmoreaffluence,forleisureandtravel.Pensionswillneedtolastlonger,andhealthcare Businessesmustdevelopinclusive,intergenerationalproductsandservices;personaliseofferingsbasedonlifestyleratherthanage;andembraceculturalpluralityindesignandcommunication.Plannersm