宜家，着眼边缘，了解未来

Replace the grey areawith a picture!edge to understandtheFuture I AMEVA-CARINBANKAJOHNSON Dare to be different.We need tochallengethe oldwaysandembrace the new,being bold, innovativeand committed to takeaction. Dare andShare! WHEREIWORK IKEA’s vision is to createa better everyday lifefor the many.FutureHomestask is to findnew ways of reachingthat goal throughexplorative research. THEWORLDWELIVEIN Moreurbanization.Aging population.Sustainability. Growthof the middle class.Two-speed economy.Digitalization andInternet.Risksin thefinancial sector. NEWNEEDS,NEWWANTS,NEWHOMES Life at home in the21st century isaboutchangingperspectives WE LONGFORaHome toLove Where we can feelat ease, whereeverything workswell, it is safe andsecure, where it isbeautiful and wefeel at Home. WE LONGFOR APLACE TORELAX Healthat home is anew IKEApriority.How can we supportasustainablelifestyleat home? We needexplorativeresearchin this area! PROCESS FOREXPLORATIVERESEARCH OURPRINCIPALS In our projects weoften end up havingdeveloped bothnew conceptsandnewmethods. Show – Not Tell approach to bring researchtopolicyandpractice LIVEYOURRESEARCHIN LIVING LAB Datais collected andstudied in collaborationwithMIT Media Laband otherresearchpartners. EXAMPLE:HOME VISITS INURBAN POORAREAS IN INDIA Extreme usersinspireproducts that we allbenefit from! How might weinvolveLead users todevelopfuture solutions for all? Involvethe manypeopleearly in aprocess.Follow up andkeep communicating. Involvethe manypeopleearly in aprocess.Follow up andkeep communicating. Replace the grey areawith a picture!To create a better everydaylife for the many people hasnever been more relevantthan it is today. THEIKEAAPPROACH Start frompeople’sneedsand connect topositive impact on theplanet. People’s needsare clearly connectedfrom aninside–outperspective.