2017-2019 GLOBAL MULTI-YEARCEO STUDY WE WOULD LIKE TO THANK THE FOLLOWING PEOPLE FOR THEIR CONTRIBUTIONS TO THIS REPORT: To begin with we wish to offer our deepest gratitude to the 31 CEOs who devoted their valuable time andinsights to this report. Their presence on four continents, in 180 countries and across a broad spectrum ofindustries illustrates the far reaching impact of the purpose-driven business practices featured in this report. Thank you also to all the CEO support teams that helped to facilitate and manage CEO involvement with thisproject, as well as finding answers to our follow-up questions. Additional thanks go to Dr Michael Kieninger, Dr Oliver Greiner and our strategic partners at Horváth & Partnerswho provided support, insight and expertise that greatly assisted our research. We owe an enormous debt of gratitude to Dr Bradford Gyori for his help in editing and rewriting, offeringfeedback that was both encouraging and challenging and patiently leading us through a lengthy and thoroughrevision process. We are also particularly grateful to our colleague Kelsey Beuning for her assistance with project management,data analysis, early report development and graphic design. A very special thank you to J.Carl Ganter who has been there for us to talk through concepts and ideas, tellus a good joke and inspire us with the important work he and his team at Circle of Blue are doing, and forgenerously contributing his spectacular photography for the cover of this report. Dr Jack Spengler for his excellent advice, thoughtful questions and unwavering support of this work. Ellen Windemuth and the team at Waterbear for their vision, advice, guidance and support that enabled us tokeep going into the home stretch. Cynthia Figge at CSRHub for supporting us with ESG and benchmarking data. Amy Rene Wootton for bringing her graphic design genius, innovative spirit and great care to the design andproduction of this report. Our thought partners for contributing to our CEO Summits as well as our research process. Our thoughtpartners include Stephen Huddart, Markus Hipp, Marc-André Blanchard, Robert Greenhill, Barbara Ciesla,Rachel Gutter, Jeff Risom, Cristina Umani, Jerry Weber and Aurora Winslade. We are also enormously grateful to colleagues and friends across the world that have supported us duringthe research processes with their time, insights, feedback and connections to others in our field. A partiallist of these invaluable contributors includes Hemant Baijal, Sarah Tyler, Harald Neidhardt, Sheila Redzepi,KoAnn Vikoren Skrzyniar, Monica Marshall, Maggie Husak, Brian Kurtz, TomPycraft,Paolo Rigutto, NikolaiBrosch, NicoleHagerman Miller, Eric Duflos, MichaelFroman,ToddKrim,Ian de Cruz, Harald Friedl, Tim Nixon, Dan Sheriff, Marisa Drew, Barbara Humpton,Ann Rosenberg, Shelley Zalis, Julian Pycraft and the incredibleteam at Slaughter & May – Richard Smith, Anders Jay & Jeff Twentyman. Last, but certainly not least, a heartfelt thank you goes out to our small but mighty support team for theirtireless enthusiasm, insights, and hard work over the course of this research. These prized colleagues includeNicole Belisle, Charlotte Palermo, Corinna Sinzig and Pelumi Fadare. Disclaimer:The views and opinions expressed in this report are those of the authors, who contributedto the Leaders on Purpose collaborative, and do not necessarily reflect the official views or positionof Harvard University, the World Bank Group, or the London School of Economics or any of theorganizations mentioned above. Editors: Christa Gyori, Dr. Tatiana Kazakova, Dr. Brad Gyori | London, UK © 2019 Leaders on Purpose. All rights reserved. contents Systems Perspective with Global Sensitivity:from customer value proposition to a systems value proposition................................................17 CEO Leadership Mindset:from managing the business to empowering and unleashing organizations............................19 Corporate Purpose: from asking the WHY to the ambition toleverage the business for the welfare of society..............................................................................23 Corporate Strategy Anchored in Corporate Purpose:from profit-only performance to purpose-driven performance......................................................27 Stakeholders Relations:from transactional to longer-term peer-level engagement.............................................................31 Technology for Good at Scale:from prototyping for data business cases to humanizing globalization 4.0..............................32 II. Partnerships for Collective Impact35 Is theorganization partner-fit?.............................................................................................................36Is there a shared purpose?....................................................................................................................38Is there value alignment?.........................................