游戏规则改变者：为商业和品牌创造创新战略，作者：Peter Fisk

‘Gamechangerssets a new record for brilliant ideas per page.If you can’t fi nd inspiration from the brilliant strategies of100 gamechanging companies, you might want to consideranother line of work’ global brands, he is able to inspire you to adopt different waysof thinking and working, with highly relevant applications forthose of us operating in Asia’ Ajit Gunewardene, Deputy Chairman, John KeellsHoldings Plc Ken Segall, author ofInsanely Simple: The ObsessionThat Drives Apple’s Success ‘Gamechangersis more than a review of the key movers andshakers in today’s industrial world; it’s an in-depth view ofhow the commercial world is viewed by the most innovativebusinesses, and how they make the difference’ ‘You will never look at brand building the same again.Gamechangersexplodes with refreshing strategies and ideasto take your brand to the next level!’ Paulo Miguel Periera da Silva, CEO of Renova Stuart Brooke, Founder and Managing Director, ashmei ‘In 1940 Henry Ford said that one day somebody wouldcombine a car and aeroplane. At Aeromobil we made thathappen. You too can be aGamechangerwith Peter’s excellentguide to disruptive innovation’ ‘This book provides fascinating insights into leadingbusinesses that are shaping their markets in their own visionand driving innovation and growth’ Lain Jäger, CEO of Zespri International, New Zealand Stefan Klein and Juraj Vaculik, Co-Founders ofAeroMobil ‘Gamechangersare the businesses who make sense of ourfast-changing world, and drive innovation in everything theydo, in order to be winners today and tomorrow. In India, thereis more opportunity than ever to innovate and grow. EveryIndian business needs to be a gamechanger!’ ‘Peter is the Einstein of marketing and has just solved theelusive theory of business success. This book is like amagical lens that will allow you to see a world in business inwhich you can always win.You will think differently, see linksthat you never saw before and play the ‘game’ knowing youcannot lose. Peter goes one step further by proving howordinary people have created extraordinary businesses - it isimpossible to imagine business success without this book’Mark Pitt, CEO,Virgin Australia New Zealand Manish Sharma, Managing Director, Panasonic India &South Asia ‘Captures provocative lessons from an enormous rangeof recent innovations, spanning many different categoriesand countries. The result is a highly stimulating toolkit thatchallenges marketers to see things and do things verydifferently’ ‘At Thinkers 50 we aim to identify the best business thinkers.We have featured Peter Fisk because his work consistentlychallenges the status quo. He seeks out best practice whereverit may be and shares it with the world.Gamechangersis far-ranging and important. It delivers on its promise’Stuart Crainer & Des Dearlove, founder of Thinkers 50 Andy Bird, Co-Founder of Brand Learning ‘Fisk succeeds in providing an entertaining, lucid andinnovative analysis of disruptive companies that aretransforming the landscape of all global industries. Highlyrecommendable for those entrepreneurs aiming at changingthe rules of the business game as well as for managers whosemature businesses are threatened by new entrants’ ‘Peter is able to succinctly capture the key dynamics in thisfast-changing world of business and brands, and challengingone’s own strategic imperatives. Through insights drawn from Santiago Iniguez, Dean of IE Business School, Madrid ‘Unlike any business book you’ve ever read, celebrated brandguru Peter Fisk asks you “are you ready to play the game?”Fisk argues that “the best businesses go to where the futureis”, then he takes you on a kaleidoscopic tour of that veryfuture, opening-up a multitude of new horizons. In a worldlimited “only by your imagination”,Gamechangersinvitesyou to stretch your own imagination, so as to advance in thecompetition for new ideas. Warning: while you are reading this,others are changing your game!’ ‘We met Peter a year ago during our perpetual trip around theworld. We were meeting brands with a purpose and sharingtheir stories to inspire other people. He asked us during thatmeeting: “Are you ready to change the world?” Now that we’veread the manuscript… we can’t wait to apply the method to ourbusiness’ Anouk Pappers and Maarten Schäfer, co-foundersof CoolBrands, Netherlands and authors ofAround theWorld in 80 Brands Bill Fischer, Professor of Innovation Management,IMD, Lausanne, Former President and Dean, China-EuropeInternational Business School (CEIBS), Shanghai ‘This is the most original and practical book. Any marketer whoskips this book is missing a huge opportunity to get “genius”ideas from the father of 21st century business thinking’Handi Irawan D, CEO of Frontier Consulting Group, ‘Peter Fisk fi res up a mosaic of thinking beyondbusiness through this brilliantly enunciated century ofstories.Gamechangersis sheer intellectual capital thateveryone needs to dig, grow, store, sell and share to m