2025年科技品牌100强

Technology1002025 The annual report on the most valuable and strongest technology brands AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisationsof all types to connect their brands to thebottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents Foreword5David Haigh, Chairman & CEO, Brand Finance Sector Overview 6 Valuation Analysis8Most Valuable Technology Brands 20259Most Valuable Brand:Apple11Fastest Growing Brand Value:NVIDIA12 Brand Strength Analysis13 Internet & Software 1516 Electronics & Appliances 5019 Brand Guardianship Index22 Sustainability Analysis24 Methodology28 Our Services36 Apple, Microsoft,and Google retaintitles as world’s topthree most valuabletechnology brands +¾: Brands in the Technology 100 ranking recordingbrand value growth +78%: Total value contributed by US brands +NVIDIAskyrockets: Enters top 10 most valuable globalbrands, becomes most valuable semiconductor brand,and fastest-growing tech brand Foreword The global business landscape is constantly evolving, shaped by economic shifts,technological advancements, and changing customer expectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success,enabling organisations to differentiate themselves, attract loyal customers,and build resilience in an increasingly competitive world. The enduring importance of brand strength is supported by Brand Finance’sextensive research. A well-managed brand delivers measurable value beyondcustomer attraction and retention – it enhances talent acquisition, investorconfidence, and organisational agility. In today’s marketplace, a strong brandis not just an asset but a strategic imperative. David HaighChairman & CEO,Brand Finance Brand Finance has deepened its investment in understanding customerperceptions like never before. This year, the Brand Strength Index has evolvedto include metrics based on familiarity and perceptions of both functional credibilityand emotional appeal versus competitors. This updated model is designed to bepredictive of growth, capturing the drivers of value such as increased demand, higherwillingness to pay, and stronger customer advocacy. The insights gathered fromover 170,000 respondents across 41 sectors and 31 countries in this year’s Global500 report highlight the importance of these factors in shaping the world’sstrongest and most valuable brands. A persistent challenge is the assumption that Chief Financial Officers(CFOs) are opposed to investing in brands, but we believe this is a misconception.Ambitious CFOs understand that a strong brand supports business success but manyare reluctant to allocate resources toward long-term brand-building without datasupporting this approach, often resulting in a prioritisation of short-term performancemarketing. The findings from this year’s report underscore the importance of data inaligning the priorities of corporate leaders. Brand valuation empowers CFOs to investin brand with confidence, resulting in business decisions focused on growing andenduring brand value and strength. Whether you are aiming to strengthen your brand or quantify its contributionto your business’s success, the Brand Finance team is here to support you withbrand valuations that align marketing and finance to accelerate growth. We inviteyou to explore the insights within this report and collaborate with us in shapinga more profitable and sustainable future for your brand. SectorOverview SectorOverview The Brand Finance Technology 100 2025 rankinghighlights how future-focused strategies drive brandvalue. Brand Finance research finds that companiesstriking the balance between international expansionand fortifying their brand are increasing their globalpresence while building value. In 2025, the total brand value of the world’s top 100most valuab