2026年趋势报告 (SLD | 思维 blink 趋势报告 2026)

TABLE OF CONTENTS Trends are driven by underlyingforces that are shaping our world,impacting us at work, at home,shaping our future. Our trendreports don’t focus on one-off hottopics that will be here today, gone TREND 1 Nationalism in a Global Community Economic downturns arecommonly used to fuel nationalistsentiment. As people seek securityin uncertain times, “others” are aneasy scapegoat. But in an Nationalism MADE HEREMOVEMENT DescriptionThe “Made Here Movement” reflects consumers’ growing preference to support locally made products. Supply chain disruptions and nationalist policies are acceleratingre-shoring efforts. Consumers in Canada, United States, and other markets are rewarding “Made Here” labeling as a response to economicuncertainty and cultural pride. •Domestic manufacturing and local sourcing in product design andpackaging have become powerful trust signals for consumers. •Many brands should rethink supply chains and partnerships to supportlocal manufacturing.•Use brand storytelling to emphasize national impact and community DESIRE FOR DOMESTICTRAVEL & TOURISM DescriptionMicro-travel is on the rise, with consumers increasingly choosing to take short, 1–2 hour trips rather than long-haul vacations. These quick,accessible experiences connect them with local culture and history. Rising geopolitical tensions, tighter budgets, and busier work scheduleshave encouraged consumers to prioritize domestic trips. In response, governments and tourism boards are promoting heritage sites andregional experiences to boost local spending. •Brands offering domestic travel services or products tied to heritagetourism can differentiate themselves through storytelling and curated local experiences.•Highlight pop-ups and other branded experiences that engage localenvironments and people. language that reflect local identity and pride. EVOLVING BORDERS,EVOLVING BUSINESS DescriptionWith Canada and United States (among others) reducing immigration levels to ease pressure on housing and public services, global debatesover borders, labor, and cultural identity arise. Evolving border policies and slower immigration are reshaping workforceavailability, intensifying competition for talent in sectors already stretched thin. This environment is influencing how brands structureteams, manage recruitment, and communicate their values in a climatewhere representation and inclusion are under closer scrutiny. •Supply chains and labor shortages in key industries push brands toinnovate with automation and new hiring models. •Brands can highlight diverse offerings as immigration continues todrives growth.•Cultural sensitivity: marketing campaigns must balance national pridewith inclusivity, ensuring immigrant communities feel represented and DATA SOVEREIGNTY DescriptionGovernments are increasingly asserting control over digital infrastructure and data, a trend known as technology and data sovereignty. Consumers and regulators are scrutinizing how data is stored, processed, and sharedacross borders. Countries are enforcing stricter rules on data localization, cloud storage,and cross-border transfers to protect national interests and citizen privacy. Geopolitical tensions, cybersecurity concerns, and increaseddigital surveillance at borders are seemingly shaping these policies. •Consumers are becoming more selective, favoring brands thatdemonstrate compliance, transparency, and secure data handling. •Brands must ensure data storage and processing comply with localregulations to avoid fines and harm to reputation.•Transparent data policies and communication enhance consumer trust. TREND 2 The combined impact of the risingcost of living, ubiquity of tech andaccess to information, globalization,shifting relationships to religion andclimate change is disrupting manyestablished social norms. Young Gen Z is opting out of thefollowing social norms: • Getting a driver’s licence (only 25% of 16 year olds have theirlicense) • Living on their own (about half of North AmericanGen Z live with their parents) • Getting married (more than halfof Gen Z spend zero dollars on dating each month) • Havingkids (1 in 3 don’t want kids) • Consuming alcohol (10% less than Opting Out SHIFTING PATHS TOFULFILLMENT DescriptionIndividuals are increasingly making conscious decisions to step away from societal pressures and default milestones.Context Traditional goals such as marriage, starting a family, and even getting adrivers’ licence are increasingly delayed or declined. Younger generations are redefining fulfilment around personal growth, financial stability, andlifestyle choice, rather than adhering to conventional timelines and •Growing demand for single-person or smaller family householdproducts, such as smaller appliances, personalized subscription services and portioned packaging.•Banks and insurers are pressured to develop products that addressnon-traditional family structures from single-income retirement p