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Sensor Tower䌖銨/哮鳮 Sensor Tower佭⪓杷겅⩝氳燰ⲁ䈒榫յ丘㰅䇯⼔յꦻす㨦⛮⽰⹨⚜嬼㴕丘䩺䬠❠ら僜ⱷ◇⪓杷걵篒⿁撿⽰䈒榫⹠车らն Sensor Tower舚ⱱ◇䤧耞⪓杷丘㰅篺宁鵠鲋걵㶅䇖⺐䬠❠⪩◇燰ⲁ䈒榫⹖丘㰅榟䒳氳岑⯎鈷鉯顲耇⚀┯碧饇䄬㏜ⲁ䒳䇜⢢⭴伺保氳䡟樋⬀瓀ն 舅2013䇗䡗环♔全Sensor Tower氳燰ⲁ䈒榫嬼㴕Ⲃⱱ蛈ꛖ┥㳄յ䈒榫䋯⹠縖⹖崅䡖⯆⛼縖鵁鲋✳榫䗯⬅յ⹇┚䈲⹖♀顠藜⹧瓀樋嬼䖄燰ⲁ䈒榫榟䒳氳㝝熺ն休舘☫仼䡘♜氳丘㰅䄬㏜嬼㴕䇖⺐䄖尜沲⹨⚜յꦻす㨦⛮⹖Pathmatics丘㰅䇯⼔嬼㴕阦⿁撿┚䇯⼔⪝⺚耇㛫⪓亡⛤䪭䭃⪭㏇粠簇յ炙◬⹖燰ⲁ䇖⺐┕氳珒⿁䇯⼔瓀樋┚泘剝⹨⚜ն 㨦⛮⺭⛼press-apac@sensortower.comらⱷ⺭⛼sales@sensortower.com Sensor Tower 䡘♜氳㲙䢓 ⪓杷丘㰅겅㓊겅㵗縖氳⟔顽╯鴲 Sensor Tower鉯⬀亡勆 Sensor TowerApp AdvertisingInsights䈒榫䇯⼔嬼㴕 Sensor TowerApp PerformanceInsights䈒榫辑朆嬼㴕 Sensor TowerAudienceInsights⹨⚜嬼㴕 Sensor TowerPathmatics DigitalAdvertising Insights丘㰅䇯⼔嬼㴕 ▽鉯朆僗⹨⚜յ珒◂㵒䣆⹨⚜⽰弍㏇亍⹨⚜ ▽鉯♀顠榫䢓藜⹧瓀樋 ▽鉯燰ⲁ䈒榫爊䈌榟䒳硍簊 ▽鉯丘㰅䇯⼔榟䒳硍簊 岑⪍▽鉯䈒榫爊䈌䪷⺳յ┖鰉ꄈ⽰䷅⪍孨餠榫䢓յ☕⹾簊阞յ槴㰇曎յ⚢陚⽰菋顠休ꠑ䈒榫爊䈌陁篒⽰陁阷յ⪩꜄陊յ䮣碠䇯⼔璡ն 岑⪍▽ 鉯  ⿁ 撿 ㏇ ╚ 金䇯⼔ 峗 鷺  ❇ 㞝FacebookյInstagramյX⸊TwitterյOTTյYouTube璡䇖⺐氳䇯⼔菋顠յ傃⩞ꄈյ㚜ꄈ♷겜SOV⽰懷ꠅ碜免璡ն 岑⪍▽鉯寕顠縖㲓ꡮ┚⿵◙䈒榫爊䈌鲽车▽◎ⲁ䈒榫爊䈌⹇┚䈲♔⹖☽♜洇⮽▽⿵◙䇯⼔䇯⼔傃⩞ն 岑⪍▽鉯⪓杷⽰┘⺱㏐⵲饖䈒榫⽰㛻㑔䇯⼔䇖⺐氳걵篒䇯⼔らյ⹠车らյ懷ꠅ䇯⼔碜免♔⹖䇯⼔㚜ꄈ♷겜(SOV)ն Sensor Tower鉯⬀亡勆 Sensor TowerVideo GameInsightsPC/╚儬崅䡖嬼㴕 Sensor TowerAdvanced UsageInsights䈒榫䇯⼔嬼㴕 Sensor TowerPathmaticsRetail Media Insightsꦻす㨦⛮嬼㴕 Sensor TowerGamingInsights崅䡖嬼㴕 ▽鉯燰ⲁ䈒榫榫䢓⹇┚䗯⬅ ▽鉯PC⽰╚儬䇖⺐┕氳懷ꠅ崅䡖飊ⲡ ▽鉯篪┕⽰篪┖ꦻす⿁撿粠簇㨦⛮䤸⪍氳车┯┉䣆嬼㴕 ▽鉯燰ⲁ崅䡖榟䒳硍簊 岑⪍▽鉯⺨ꦻすら⿁撿⽰◲⿁氳䇯⼔䶺⭴յ㨦 ⛮ 篯 ⺭ յ 䇖 ⺐ ♷ 겜 յ 傃 ⩞ ꄈ ⽰ 㚜 ꄈ ♷ 겜(SOV)藜䐂㵒纭⺭⿁撿丘㰅䇯⼔榟䒳硍簊⽰ꦻす㨦⛮粠簇氳嬼㴕ն 岑⪍▽鉯夷╄榫䢓氳⚢陚丘菋顠休ꠑ夷仼✳榫休Ꝛ夷╄休ꠑ夀氳✳榫㛿丘亍榫䢓յ槴㰇榫䢓յ㛄孨榫䢓⽰孲㜊榫䢓氳飊ⲡ♔⹖紮篯✳榫ꄆ䗯⬅ն 岑⪍▽鉯걵篒眷㑔榟孨亡䌋┚鉯隙╯㛚氳䣆崅┖鰉ꄈյ䷅⪍յRPD⽰ARPDAU䇜⺎岑⪍溿狓┘⺱⿁眷鉯隙յ轵儬璡⽰㯹⿁眷◬䩦յ⶝陊璡䣆崅ն 岑⪍▽鉯飃鲋14┒堑PC⽰╚儬䇖⺐崅䡖㏇⪓ 杷 飃 1 0 0 ╄ 䄬 ㏜ 氳 ꛖ ꄈ յ 蛈 ䷅ յDAU յMAU璡⪩꜄䧗剝⮇冫曻㳄车╙⹩⴬嬼㴕曻㳄藜⹧┚槴㰇ն Sensor Tower䥊⼔䰕金 儗䥊⼔㵒2025䇗⪓杷䤸顫眷App⹖⿁撿鲽车▽岑⪍⮇冫ն⫂㳋尜沲鲤䇗全䤸顫眷䈒榫氳┖鰉ꄈ飊ⲡյiOS⽰Google Play䇖⺐┕ꛌ车眷䈒榫┖鰉ꄈ氳⹩⴬♔⹖㏇鼨⮇⪓杷僄孨ⱱ氳䤸顫┚顉ⱷ留杼䈒榫䄬㏜╈㜍鼨䈒榫氳辑朆ն儗䥊⼔◰同ⲂSensor Tower氳䇯⼔嬼㴕AdvertisingInsights䫓阥▽䤸顫⿁撿㏇┘⺱䄬㏜氳丘㰅䇯⼔飊ⲡյ╚金䇯⼔峗鷺⽰懷ꠅ䇯⼔⮡䙬ն ䷅⪍┚┖鰉ꄈ丘䩺陱伺 Sensor Tower氳䷅⪍丘䩺全嶏◇㵒App Store⽰Google Play䇖⺐┕䈒榫⫂顔IAP氳것⚽䷅⪍ն꧎金嫱䙬氳佭塝丘䩺┘ⴎ⻡䇯⼔䷅⪍յ全舅瑭└亡㱧⶛䈒榫ら䈙氳ꛖす䷅⪍♔⹖䋯⹠縖粠珇璡⪭☽峗鷺◲榟氳波䫙䶺♀䷅⪍նꢝꪝ䥊⼔╈伺漶剝嫱╙⬘䷅⪍⻖⮟䢦炐䷅⪍丘䩺㏰创辑䔅䷅⪍ⷊ㶉儔䣩ꢝ䇖⺐⮇䡗氳ꄌ겜ն ㏇┖鰉ꄈ亡ꪫSensor Tower氳丘䩺㓹◇App Store⽰Google Play┕氳것⚽┖鰉ꄈ⪭╈䪷ꢝ▽것逸յꄆ㛄┖鰉♔⹖全舅瑭└亡㱧⶛䈒榫ら䈙氳┖鰉ꄈն塝㛚꧎金技伺氳佭Google Play僜ⱷ㏇╈㎁㛻ꡯ㏐⵲┘⺎榫ն Sensor Tower丘䩺/亡嫏 Sensor Tower仝┖Pathmatics⺎Ⲃ䖻䫓碠丘㰅䇯⼔榟䒳氳㝝熺⬵㵽仰䷞䤸科䇜䬠ⶍ䇯⼔䤸科걸泘氳瞿漶䈲ն同ⲂPathmatics䖻⺎♔嬼䖄紇㎁յ徦㛻⮵◘յ䄘重յ塑䧍㛻յ嫏㎁յ䐼㎁յ䙬㛻⮵յ仼儗յ重⿬յ亍重⪥յ重擡⽰葏㎁璡䄬㏜氳丘㰅䇯⼔榟䒳藜⹧䇯⼔䤸科յ䶺⭴⽰傃⩞ꄈ⚽畀♔⹖䇯⼔ⶭ僗曎(SOV)璡丘䩺⺱休岑⪍▽鉯⺨⿁撿㏇FacebookյInstagramյX CorpյYouTubeյTikTok璡㨦⛮♔⹖嘦䆋յ鈼겐յ燰ⲁ珸⽰OTT璡⺨熨碜免氳䇯⼔瓀樋ն Pathmatics☳粠簇┕䷅꥘丘㰅䇯⼔劫儗䇜✳榫簊阞略劫亡嫏⚽畀夷╄䇯⼔碜免氳傃⩞ꄈյ夷ⶉ埠傃⩞䡗儗(CPM)⽰菋顠ն 䥊⼔阫爊 䤸顫┚顉ⱷ留杼䈒榫䄬㏜哮鈾 - All Rights Reserved 䤸顫┚顉ⱷ留杼䈒榫ⲡ㜍䍠Ⲏ⺱奃䍠Ⲏ㘍Ꝛ것炐燰ⲁꄌ踅䄄꧎姳仼沠䵕ⶍ 丘䩺全嶏Sensor Tower䈒榫辑朆嬼㴕䡽舘2025䇗11僖7仼ն嫱Sensor Tower氳丘䩺㓹◇App Store⽰Google Play氳⚽畀┘ⴎ䦮것逸յꄆ㛄┖鰉⽰瑭└亡㱧⶛ら䈙氳┖鰉ꄈն╈㎁㛻ꡯ㏐⵲氳丘䩺凭ⴎ䦮iOS䇖⺐ն 燰ⲁ䈒榫䄖䡗╙ꄌ踅僜ⱷ氳╚金⮊⪍憠Ջ☳仼䅻氳寕顠ꄌ踅⽰ꛌ车䈒榫⮽䤸顫⽰塑㳢顎䄪䇖⺐璡催⮡亍䓪氳䄄ն丞╄榟䒳硍簊䧏簘䣲䌫䢦僗╚金眷⮷氳┖鰉ꄈ㏰㲓朆牔㲋氳⺱奃㘍Ꝛն 䤸顫┚顉ⱷ留杼佭瑭└㛻ꄌ踅僜ⱷ眷⮷╚金䐂沠◇塑㳢顎䄪䇖⺐氳䒍鵮⪪颯ն䤸顫注⪩䈒榫氳㰚䈲┖鰉ꄈ塜鶹鲤3☛埠⪭╈塑㳢顎䄪䈒榫顈昦▽╚金♷겜鲹辑伺燰ⲁ䄄塜㏇ꄆ㖆榫䢓燠碶⽰留杼顉ⱷ氳亡䌋ն 燰ⲁ⚝⩝氳◬佄⽰ⱶ㳢顎䄪䇖⺐뀕ⲁ2025䇗䤸顫䈒榫㘍Ꝛ 丘䩺全嶏Sensor Tower䈒榫辑朆嬼㴕䡽舘2025䇗11僖7仼ն嫱Sensor Tower氳丘䩺㓹◇App Store⽰Google Play氳⚽畀┘ⴎ䦮것逸յꄆ㛄┖鰉⽰瑭└亡㱧⶛ら䈙氳┖鰉ꄈն╈㎁㛻ꡯ㏐⵲氳丘䩺凭ⴎ䦮iOS䇖⺐ն* 2025䇗丘䩺⹛何䡽舘2025䇗9僖氳僄鲤12╄僖僿ꠑն 䤸顫䈒榫朆䄖䡗╙榫䢓鲽⪍⪓杷ꄌ踅䄬㏜氳劭䑐鵎䏧GrowwյAngel One⽰Olymptrade璡㜍鼨䈒榫㏇2025䇗⺨舅藜䐂▽丘ⶉ┒埠氳┖鰉ꄈն㏇塑㳢顎䄪겅㓊俋⹖鵮䈲催塑䗺☕ՋBinance䄪㱧☫䇗亍㘍┖鰉ꄈ飃鲋6000┒埠縡Pi Network⽰World App㏇2025䇗簒簘䒍鵮䣲䌫ն䔅縡銨╯鲹◙䇖⺐⪦⺱狰侁▽燰ⲁ⚝⩝氳◬佄嘗䌋䇜辑伺丘㰅顫◲塜㏇⪓杷葶㍴⫂ꄆ㖆榫䢓车╙ն 䐂沠◇燠冓氳燰ⲁ䣲䌫յ䍠㛻氳䷸罬⫂㳋♔⹖㵒㛢顫◲◬佄仼沠㘍Ꝛ氳⪪飯◬佄䇖⺐iFiND/FlushյFBS⽰XM氳┖鰉ꄈ忂㘍䤸顫䈒榫氳㘍Ꝛ㶗╙䍠Ⲏն篾⺭DhanյSBISecurities⽰Trade Republic璡䇖⺐䬠❠氳甏⴬嫱⫊孲爊⽰劲䡗儗篺篕嘗䌋鲹◙飊ⲡ塜⻹䌖丘氬┒亍䤸顫縖鲽⪍⪓杷䄬㏜ն 2025䇗䤸顫䈒榫䄬㏜劲㷀⮇丆䄬㏜╈氳儗㏐┚⪓杷겅㵗縖 䤸顫䈒榫氳⵲㓊䪷⺳㷤朆▽┉╄榺沪留⽰䄬㏜䡗转䈲㖆鵲氳㛢⩕⴬䤸顫榟䒳硍簊ն紇㎁⽰仼儗璡䄬㏜⡯⺸◇縏撿氳⯉ら縡ⷅ䈲յⷅ䈲㶻重◘⽰┱好◘⮟ꪂ浫僜ⱷ◇亍ꦻす䤸顫縖氳燰ⲁ⚝⩝◬佄䈒榫ն╈㎁⽰飉好⮟⭱侁▽╙鴠䈒儗㏐ꄌ踅硍簊縡冘䋧氳儗㎻䍠ⲡ䇖⺐ն ⵲㓊ⱶ㳢顎䄪䈒榫겅㵗縖㜍鼨◬佄䢦յꚇⴎ⽰Web炙⵲ ⵲㓊塑㳢顎䄪䈒榫氳겅㵗縖劲㷀䄑䋳侁蜷Ջ☳紇㎁氳Coinbase璡◬佄䢦⮽┱好◘䒍鵮㽢颯氳Web炙⵲նPi Network⽰World App璡䇖⺐㏇㛢╄䄬㏜ⶭ䩺╚㵗㏐⛤縡Binance䄪㱧յOKX♔⹖儗㏐ꚇⴎ☱佭⪩꜄⹇┚縖ն鲹熨㛢劫䓪⹛何▽塑㳢顎䄪氳俋⹖㏇┘⺱氳沪留⽰乄⴬朅㗟╈僗浔┘⺱氳庌⹩饟䏧ն 陾㏇✳榫䤸顫䈒榫⺨䄬㏜㏰♔槀䓪╙╚㵗ⶉ煡┉创舘X┉创燠冓⹇┚ 丘䩺全嶏Sensor Tower⹨⚜嬼㴕ն䈒榫⮇眷❤䩺Sensor Tower氳䈒榫IQ⮇眷嫏App IQ Taxonomy䡽舘2025䇗11僖7仼ն ㏇䢦僗䄬㏜╈䤸顫䈒榫氳榫䢓齉⡯⺸◇槀䓪⛙篺宁催⹠鱳氳䄬㏜⛮侁炐⭴伺侁催냖氳㝶䓪⹇┚䈲նꮑ㎁38%յ仼儗25%յ亍ⱶ㐕25%⽰紇㎁22%璡㎁㳄/㏐⵲氳䓪⮷冘䡗奃ⷅ䈲⽰飉好璡냖㘍Ꝛ䄬㏜㝶䓪ⶭ奃凭╙13%舘17%金㏰辆䐂㛢ն鲹辑伺篺宁䡗转䈲┚催ⴎ㳋䓪氳䤸顫车╙注⪩ն ㏇䢦僗䄬㏜╈䤸顫䈒榫氳榫䢓╚金꥘╈㏇25ˑ44㸱氳☕紮⛙篺宁催⹠鱳氳䄬㏜⛮辑朆⭴伺侁氳縏륊⴬飊ⲡն仼儗յꮑ㎁⽰紇㎁㏇35ˑ44㸱⹖45㸱♔┕榫䢓╈䢦ⶭ♷겜催냖⹛何▽⪭䤸顫縖㓹滼催╙䡗转縡ⷅ䈲㶻重◘յ嫿㎁⽰虜䏱㳒璡냖㘍Ꝛ䄬㏜⮟⻹䌖▽伺侁催䇗鰇氳榫䢓㶗⪭佭18ˑ24㸱氳紮⛮ն 陾㏇✳榫ⱶ㳢顎䄪䈒榫注奃俋鵠䤸顫䈒榫槀䓪榫䢓奃❇催냖┦榫䢓紮⛮催䇗鰇 丘䩺全嶏Sensor Tower⹨⚜嬼㴕ն䈒榫⮇眷❤䩺Sensor Tower氳䈒榫IQ⮇眷嫏App IQ Taxonomy䡽舘2025䇗11僖7仼ն 俋鵠䤸顫䈒榫氳榫䢓䄖⢏⺸槀䓪縡塑㳢顎䄪䈒榫氳䓪⮷㜊辆朆霅催塑┽ꄆն㏇ⷅ䈲յⷅ䈲㶻重◘⽰ꮑ㎁璡䄬㏜槀䓪榫䢓氳奃❇飃鲋85%舘90%伺侁냖◇⪭㏇俋鵠䤸顫䈒榫╈氳ⶭ奃նⷊ✳㏇仼儗յ亍塑㐕⽰紇㎁璡催䡗转氳䄬㏜塑㳢顎䄪氳✳榫█☱抆催⢏⺸槀䓪鲹⹛何▽┘⺱ꄌ踅◲⿁⽰丘㰅顫◲겅㓊╯ꠑ┘⺱氳榫䢓ꃾ篞嘗䌋ն ┚⚩簊䤸顫䈒榫注奃塑㳢顎䄪䇖⺐█⻹䌖▽伺侁催䇗鰇氳⹨⚜ն18ˑ24㸱氳榫䢓紮⛮㏇ⷅ䈲㶻重◘յ虜䏱㳒յ嫿㎁⽰飉好㶗╙狰⭴✳䐂塑㳢顎䄪䈒榫氳䔅⛮䇗륊槇⥽奃俋鵠䤸顫䈒榫催䇗鰇նⷊ➘㞝塝ⶉ煡┉创⽰企僿X┉创25ˑ44㸱☱抆佭䢦僗䄬㏜╈劭䑐氳塑㳢顎䄪榫䢓紮⛮鲹⛮朆▽企僿ꃾ篞縖⽰篺宁㓹滼催牔㲋氳榫䢓齉㏇⹇┚丘㰅顫◲⽰亍⪪Web榟䒳硍簊ն 䤸顫⿁撿氳丘㰅䇯⼔飊ⲡ - All Rights Reserved 䤸顫┚顉ⱷ留杼⿁撿㰚䈲䇯⼔䶺⭴狰滭5☛紇⩕㷤炐ꄈ飃鲋1200☛埠 丘䩺全嶏Sensor Tower仝┖Pathmatics丘㰅䇯⼔嬼㴕ն䄬㏜ⴎ䦮徦㛻⮵◘յ䄘重յ塑䧍㛻յ嫏㎁յ䐼㎁յⷅ䈲յ䙬㛻⮵յ仼儗յꮑ㎁յ重⿬յ亍重⪥յ重擡յ葏㎁⽰紇㎁նⴎ⻡氳䇯⼔峗鷺㍕䄬㏜縡䋳ն丘䩺葶㍴2024䇗1僖1仼ˑ2025䇗9僖30仼 䤸顫┚顉ⱷ留杼眷⮷氳䇯⼔䶺⭴㏇2024䇗⽰2025䇗䧏簘䵕ⶍ⮽2025䇗瑭└㰚䈲⪓杷㰚䈲것畀䄖狰滭5☛紇⩕ն㶽留紇㎁䄬㏜㲓朆▽峪⽰氳朅奃㘍Ꝛ⛙㛻鼨⮇㘍Ꝛⲁⱱ全舅㎁ꡮ䄬㏜鲹◙䄬㏜氳䶺⭴䧏簘䣲䌫㵨丞╄眷⮷氳䔅䶺⭴䫠⺸▽亍냖ն ㏇鉵鱳㷤炐ꄈ亡ꪫ㎁ꡮ䄬㏜顈昦▽㛻鼨⮇氳㷤炐ꄈ㏇塝僿ꠑ☳夷㰚䈲篑800☛埠㘍塑⮽飃鲋1200☛埠ն紇㎁氳㷤炐ꄈ█僗䢦㘍塑⛙㘍鵮鰏䜈☳縡䥽㛻▽㏐⵲ꠑ氳䄑饄ն䔅氳全洇鲹┉飊ⲡ狰侁▽꣮浔⿁撿㏇┉╄䒍鵮䣲䌫氳ꄌ踅僜ⱷ劲㷀╈珒◂傃⩞䈲㱚♜塜塑鵮⪓杷丘㰅䇯⼔氳䤸⪍ն 䤸顫⿁撿㞝⛰㏇⪩꜄䄬㏜隀丞⪭峗鷺瓀樋 䤸顫⽰顉ⱷ留杼⿁撿氳䇯⼔瓀樋㍕䄬㏜縡䋳ն㏇紇㎁䤸顫⿁撿䍠憷⡯⺸◇YouTube(26%) ⽰燰ⲁ䈒榫(14%)鲹剝䑪浔㱚♜䧏簘䍠隀鈼겐╚㵗氳