您的浏览器禁用了JavaScript(一种计算机语言,用以实现您与网页的交互),请解除该禁用,或者联系我们。 [Thryv]:2025年小企业人工智能应用报告 - 发现报告

2025年小企业人工智能应用报告

信息技术 2025-12-11 Thryv 芥末豆
报告封面

03 Survey Overview13 Benefits of AI Business Areas Where SMBs Current AI Users15 16 Money Saved andHow it Was Used 05 06 Current Use of AI Business Areas Where SMBs 07 08 AI’s Impact onHiring Views 17 18 How Often SMBs Use AI AI and the Economy19 Timing of Adoption forNon-Users Types of AI SMBs have been using that now uses AI?41% increaseUsage of AI jumped from 202555% 41% 71%61% 5-9 Employees Question Asked: Are you currently using artificial intelligence (AI) in your business, including softwareyou have been using that now uses AI? Opinions on hiring remain largely unchanged YoY, with respondents evenly divided on using AI vs.hiring a new employee. Question Asked: If you needed to add a new resource to your business, and either a person or AIsoftware could perform the task equally with no measurable difference between the two, wouldyou prefer to hire a new employee or purchase AI software? I would prefer to hirea new employee I would prefer topurchase AI software2025 YesNo 6% Optimism is especially high among white-collar and service-based businesses, where over70% see AI as a clear strategic edge. Blue CollarServicesWhite CollarQuestion Asked: Thinking about artificial intelligence (AI), how do advances in AI make you feelabout being able to run your business? 39%71%72% AgreeDisagreeNeutral 10 | AI and Small Business Adoption 2025 do you agree or disagree that AI will benefit your business in this way? 78%with Larger BusinessesBusiness’s Efficiency agree that AI will benefit your business in this way? Data analysisAI Content Generators55%Data Analysis Tool62% Doing more with fewer employees41%40%41%Growing fasterOperate like a big businessNone of these Question Asked: On average, how much time do you think AI saves your business each month? 30%hours and advertising.Money Saved 5% 5%7%Question Asked: On average, how much money do youthink AI saves your business per month? On average, SMBs incorporated AI into 2.3 areas of their business. Business automation andcontent creation were seen as most helpful to their business success.Question Asked: What areas of your business have incorporated AI? Business automation49%20% 48% 12% The biggest planned increase in AI usage is in marketing campaigns (57%).Question Asked: What areas of your business have incorporated AI? Business automation49%53% 48% 52%48%2026 or laterBefore the end of 2025 Data was collected from 540 small business respondents between May 4 and May 14, 2025.Respondents are decision-makers for their business and are aged 21 or older. Respondents havebeen in business for one year or more, have 1 to 100 employees, and report revenue ranging from$100k to $9.9 million.