2025年人工智能应用报告

Unlock the latest trends and insights into AImobile apps and digital advertising from Q2 Executive Summary|Key Takeaways 01 02 The Generative AI Boom:Tech Giants Drive Rapid Growth From Niche to Mainstream:AI's Expanding Role in Daily Life With a rapidly growing user base,AI's utility has broadened significantly.Consumers areincreasingly leveraging AI Assistants across a spectrum of needs,from enhancingproductivity to providing entertainment,solidifying its mainstream status. Downloads and in-app purchase revenue for Generative AI apps saw acceleratinggrowth in H12025,fueled by intense competition among tech giants for new users. 03 04 Strategic User Acquisition:Aligning AI Features with Audience Needs AI's Cross-Vertical Impact:Innovate or Be Left Behind The spread of AI to every app category creates unparalleled opportunities for creativeimprovement.Developers face a clear choice:innovate through AI to elevate the userexperience,or risk falling behind competitors. Leading Generative AI apps are refining their User Acquisition(UA)strategies by preciselyaligning newly developed features and expanded use cases with the specific needs andpreferences of their target audiences,ensuring effective engagement and growth. -All Rights Reserved Sensor Tower|Our Customers Top publishers trustSensor Tower insights to grow their business Next level insights. data.ai is now partof Sensor Tower Ask AI! Since this report covers some of the most advanced AI Assistants in the world,we decided to ask severalchatbots for a brief summary of why readers need to keep track of the latest trends of AI in the mobile space: ChatGPT •AI is reshaping user expectations,with personalized and predictive experiences becoming the norm.•App store algorithms and ad platformsincreasingly rely on AI,impacting discoverability and marketing.•Generative AI toolsare enabling faster content creation,customer support,and onboarding within apps.•AI-powered competitorscan disrupt markets quickly with leaner teams and smarter features.•Data privacy regulations and AI usageare evolving together,requiring compliance strategies.•User engagement and retention toolsnow oen rely on AI for targeting and behavioral insights.•Staying ahead of AI trendshelps brands maintain relevance and differentiation in a crowded app ecosystem. Question:Why should app developers andbrands keeptrack of AI in themobile space? Table of Contents AI on Mobile About this Data:Mobile App Methodology Sensor Tower’s Insights team compiled the download and in-app purchase(IAP)revenueestimates provided in this report using the Sensor Tower Mobile App Insights platform. Figures cited in this report reflect App Store and Google Play download and IAP revenueestimates for January1,2014through June30,2025. Download estimates presented are on a per-user basis,meaning that only one downloadper Apple or Google account is counted towards the total. Downloads of the same app by the same user to multiple devices,updates,or re-installsof the same app by the same user are not counted towards the total. Android app install and IAP revenue estimates represent downloads and revenue from theGoogle Play Store only.Sensor Tower does not provide download estimates for third-party Android stores. IAP revenue estimates are gross—inclusive of any percent taken by the app stores. AI on Mobile:Market Overview -All Rights Reserved Generative AI's RapidAscent Accelerates into2025 More than two years after interest in AI skyrocketedfollowing the release of ChatGPT,demand for AI onmobile is only accelerating.Global downloads forGenerative AI apps(including AI Assistants and AIContent Generators)neared1.7billion in H12025and in-app purchase(IAP)revenue reached nearly$1.9billion. Even more notably,half-over-half(HoH)growth ratesfor both downloads and IAP revenue continued torise.Downloads in H12025climbed67%HoH,thefastest growth since the initial surge in H12023.IAPrevenue followed a similar pattern with consumersspending double the amount on IAPs in H12025compared to H22024. Mobile Users Spent Morethan15Billion Hours onAI Apps in H12025 The amount of time consumers are spending inGenerative AI apps is also growing exponentially.Users spent an astounding15.6billion hours in theseapps in the first half of2025—equating to more than86million hours each day. Total sessions for Generative AI apps reached426billion in H12025.To put this number in context,that's an average of around50sessions for everyperson on Earth. Asia Leads Generative AIApp Adoption Growth The United States and other primarily English-speaking markets were quick to adopt Generative AIapps following the release of ChatGPT.This resulted inNorth America initially accounting for roughly20%ofthe Generative AI download market.However,asGenerative AI apps have gained global traction,NorthAmerica's share of downloads declined to11%in H12025,though it's worth noting that downloads are stillgrowing in the region.