2025年韩国活动行业报告

Event IndustryReport 2025 South Korea Edition Table of Contents Speed ReadExecutive ForewordSurvey MethodologyEvent Industry LandscapePlanning and ManagementSpending on EventsTechnologyArtificial IntelligenceSustainabilityAccessibility Speed Read Event organisers are committedto hosting and investing more inevents.This indicates that the eventindustry in South Korea is on a fantasticgrowth path. Organisations want to invest inevent management tech thatdelivers trustful branding, easeof use, and excellent customersupport.Reliable branding meanshassle-free events, and an easy-to-usesolution lets event planners focus oncreating memorable experiences withoutdealing with complicated systems. Speed Read Generating revenue fromevents emerged as the topchallenge among eventplanners and marketers. This highlights the growing pressureon event professionals to prove ROI,as they navigate this challenge whilemeeting attendee expectations andsustainability goals.. Making events more sustainableremains a challenging task,asmany event professionals are settingsustainability goals but are not prioritisingthem when attending events themselves—and few are willing to track the carbonfootprint of their own events. Executive Foreword Dear readers, We are excited to present the Event IndustryReport 2025 – South Korea Edition, offeringa deep dive into the trends, challenges, andopportunities shaping this vibrant and fast-evolving market. The outlook is highly promising: eventorganisers in South Korea are not onlyhosting more events but also increasingtheir investments, signaling a robust growthtrajectory for the industry. However,challenges remain. Generating revenue fromevents has emerged as the top concernfor planners and marketers, reflecting themounting pressure to demonstrate ROI while Will Kataria Senior Director, Country Head – Cvent Singapore and exceptional customer support. Reliable branding ensures seamlessexecution, while intuitive platforms allow planners to concentrate on craftingimpactful experiences without being slowed down by complex systems. SouthKorea’s tech-savvy culture further accelerates this trend, making innovation anddigital-first solutions central to the future of events.balancing attendee expectations and sustainability commitments.In response, organisations are sharpening their focus on eventmanagement technology that delivers trustful branding, simplicity, Sustainability, however, continues to be a difficult hurdle. While manyprofessionals set ambitious sustainability goals, these often take a backseatduring actual event participation—and few are willing to track their event’scarbon footprint. This gap underscores the need for stronger accountability andpractical strategies to turn sustainability aspirations into measurable outcomes. As competition intensifies, differentiation will be the key to success. Creatingstandout experiences, leveraging cutting-edge technology, and embeddingsustainable practices will define the next chapter for South Korea’s eventprofessionals. We hope this report serves as a valuable guide for navigating these shifts andunlocking new opportunities. Together, let’s continue to innovate and raise thebar for excellence in the event industry. Best regards,Will KatariaSenior Director, Country Head – Cvent Singapore Survey Methodology Cvent commissioned an independent market research consultancy, Censuswide*, to conduct the survey for this report.The research was conducted between 26 November 2024 and 6 December 2024, with 100 senior event planners,marketers, and other decision-makers (aged 25+) from South Korea participating in the survey. The survey respondentswere from firms with revenue ranging from USD100mn and above, across a broad range of industry sectors. *Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. Planning andManagement South Korean event plannersare optimistic about thefuture of events, though lessso than their counterparts inthe rest of Asia. said they expect a decrease in thenumber of events this year.15%ONLY Event planners areplanning to increasetheir events across allevent formats. of the respondents indicated they plan toORGANISE MORE IN-PERSONEVENTS IN 2025. Top Factors Governing Events Top Event Management Challenges GENERATING REVENUE FROM EVENTS emerged as the biggest challenge in event management. Event professionals are also prioritising sustainability as a key challenge. Challenges with HostingVirtual Events Unable to prove ROl Unclear goals and objectives Unsuitable virtual eventplatforms Technical failures Little to no follow-up Insufficient audienceengagement Lack of a broader contentstrategy that incorporatesvirtual events Security failures Planners cited BEING UNABLE TO PROVE ROI as the biggest challenge with hosting virtual events. Areliable virtual event platformthat integrates with your registration website, event app,feedback surveys, e