ICE年度基准报告

CONTENTS 7BUDGET RESPONSIBILITYAND ROI MEASUREMENT 8OUTSOURCING ANDRESOURCE MANAGEMENT SUMMARY EXECUTIVE SUMMARY A critical gap exists inmeasurement, declining from90% using basic registrationtracking to only 19%employing advancedattribution methodologies.Industry challenges showuniversal concern, with themajority rating all eightchallenge categories assignificant across operational,strategic, compliance, andresource domains. The ICE 2025 Annual Benchmarking Report supported by Cvent captured insightsfrom event professionals, primarily UK-based (60%), with strong representationfrom Finance & Banking (38%) and Technology (34%) sectors. Technology infrastructurereveals persistent challenges,with 75% still relying onspreadsheets alongside modernplatforms. Only 24% achievefull integration between eventtechnology and marketingsystems, hamperingmeasurement capabilities. The industry demonstrates significant role evolution, with 61% identifying ashybrid "Both Strategy & Deliverer" professionals rather than specialists.Compensation reflects this shift: strategists average £98,065 with larger teams,hybrid roles earn £80,282 with compact teams, while deliverers receive £54,500with smaller teams. Hybrid professionals manage comparable event volumes tospecialists despite reduced team sizes, suggesting efficient resource allocation. AI adoption shows measured progression: 44% report moderate usage primarilyfor content generation, 31% remain in pilot phases, and only 11% demonstratehigh-level implementation. Despite 66% expressing optimism about AI's potential,a substantial implementation gap persists. North America leads adoption ratescompared to European markets.SUPPORTED BY ROLE DISTRIBUTION IN 2024 VS 2025 PROFESSIONALROLE EVOLUTIONAND COMPENSATIONPATTERNS 1 Do you identify more as: An Event Strategist (involved in high-level planning, creative anddecision making) or An Event Deliverer (focused on logistics and execution) ROLE-BASEDCOMPENSATION ANALYSIS The segmentation analysis reveals strikingcompensation differences: The data reveals significant evolution in professionalroles, with 61% identifying as "Both Strategy &Deliverer" rather than specialising in either strategicplanning or execution. This hybrid approach contrastssharply with traditional role definitions and suggestsresource constraints or the increasing complexity ofevent management requiring broader skill sets.SUPPORTED BY Strategists:£98,065 average salary withlarger teams (29 people) and higher eventvolumes (58 annually)Deliverers:£54,500 average salary withsmaller teams (12 people) and fewer events(42 annually)Hybrid Roles:£80,282 average salary withcompact teams (12 people) managingsubstantial volumes (54 events) These disparities indicate that strategic rolescommand significant premiums, whilehybrid professionals manage comparableevent volumes to specialists despite smallerteam structures. This efficiency suggestshybrid roles may represent optimal resourceallocation in budget-consciousorganisations. PROFESSIONALROLE EVOLUTIONAND COMPENSATIONPATTERNS 2 Corporate event creators tend to identify themselvesas fulfilling both roles—Event Strategists and EventDeliverers—with 46.6% selecting "Both." Asignificant portion (39.7%) identified solely as EventStrategists (focused on high-level planning anddecision making), while a smaller group (13.8%)viewed themselves as primarily Event Deliverers(focused on logistics and execution). Therefore,most respondents see themselves involved in bothstrategic and operational aspects of event planning,with a slightly stronger leaning towards strategy.SUPPORTED BY INDUSTRY COMPENSATIONVARIATIONS Pharma/Life Sciences leads in compensationat £116,000 average, followed by Technologyat £93,103 and Finance & Banking at£84,470. Government/Charity sectors showthe lowest compensation at £45,938,reflecting typical public sector constraints.The 55% salary difference between highestand lowest-paying sectors demonstratessignificant market stratification. TEAM STRUCTUREAND EVENT SCALE Team sizes predominantly fall into smallercategories, with 50% having 1-5 people and 22%having 11-20 people. Only 8% operate with teamsexceeding 50 people, suggesting most eventoperations remain lean and require multi-skilledprofessionals. Event volumes show substantial variation, with 29%managing 10-30 events annually and 32% handling60+ events. This bimodal distribution suggests twodistinct approaches: high-touch, strategic eventsversus volume-based tactical programmes.SUPPORTED BY Event sizes remain predominantly small tomedium scale, with 52% managing eventsunder 500 attendees and only 13% handlingevents exceeding 2,500 attendees. This scalepreference may reflect cost managementpriorities or industry movement toward moretargeted, intimate engagement approaches. MARKETCONCENTRATION Industry representation shows clear clustering, withFinance & Banking leading at 38% and Technologyat 34%. Together, these sectors represent 72%