您的浏览器禁用了JavaScript(一种计算机语言,用以实现您与网页的交互),请解除该禁用,或者联系我们。[中国传媒大学]:2025年全民共创微短剧产业文化价值报告 - 发现报告

2025年全民共创微短剧产业文化价值报告

2025年全民共创微短剧产业文化价值报告

!""#" !"!# $ % &'()*+,-./(01123456789:;'<=>?@AB=CDE'FBCGHHI@JKLMNOPQRSTUV=>?@A'WXYZ>?[\]^_`I@Jab'cdefSg@h/Sgij/Sgklmnopq'r=>?@AstOPuvwx@AIyCz{|'}~Ä/ÅÇ<=>?@A|ÉÑ/ÖÜáàâpqb;äNãå'çtéèêëíI@Jìîïñ^óò{pqàôöõúùûM! éèêbt=>?@Aü†°¢£Ikl¢É§•'¶†yß®IYZ£'©™ö>?´DIa¨z'§s<YY≠Cë/DD≠ab/ÆÆ≠Ø∞|I±≤uvJCë^Ø∞≥,'¶^é¥μ∂/é∑Am∏D§•π6∫ªöékl@AC•ºΩMæúòø¿'éèêBèk¡ëí¬√ƒ$I≈∆«»…ÀÃÕ»ÃIŒœëE'B2èk¡–—–CI=“ê”∏Dí•'¶ú‘’B÷◊YZ'}tYZab'¶©™öYZÿ?ab´DIa=z'yŸI⁄€‹›fií'fl»‹‡·‚M„ ‰Â'ÊÁSgklË‚È√ ÍÍ Î'á(èk¡Ë‚«Ï Í"ÌÓÔ Î'éèêË‚È√ Ì! Î'ÒÁÚÛ Í" ·‡éèêÙíı܈˜’íY¯È√ !"·'§söYZ>?πaC™ìîIëí≥,Mbt=>?@AI˘˙'éèê˚¸ÒYÿ/ÒÆÕ/Ò˝˛'§sÒZπa/ÒZπª/ÒZπˇ/ÒZπ!Iëí"#'$%öYZÿ?◊&abklI'(∏DưM„ éèêëí)É;æ<*{+Ü|…<ìî,-|I.“"#M!"!/$ Í& 0'Á‡[12,3456<éèê7|›Ü89':ç;›Ü89V'éèêÚ^á<=>?›í–@A'§s=IBË˝˛/CíDE/¬Fí•'ıÜéèêGHàòâI}⁄€‹›fiíMéèê^*J/@K/LM/NO/OP/ØQ@J/RSTU/(Vm–uv@J=>IWX'YZöáklI[\Ÿ]Méèê7‹›fií7‹‡·‚'ç'<7|^_B`aGHIWX'bBuv¬F@JC™Iócde'B;fkl^É5C™IÏgä∫M„ ‰Â'éèêIpqhi›íj#k=lmcp=no'=í•cpéè êÏpä∫'q~rrs`tuv'›ípqBwxèk¡I*{yz'{B…ØQê”ä|íÀh}…~»ÄÅXÇÉ™éèêabÜzÄÅJÑÖÜáàIâGÄÅXÇpä=>?@A˘˙IŸBÄÅhã åçéè~éèêklabCëêIëíçìs`îÚïñ›íI›óòôMbtkl=Er'éèêIXÇpq{öwxéèêúòõõF’Bú'éèê^B2êIùètûü'†B°BQRS¢£yzI=klí•M¶§ê”I§•;É'á•IB§¶ˆIkl}Eß®©™ìî´£'æ†5ɱ≤à¨Iìîª∫'}§≠`xÆ/GHºΩIØ∞}E5Éé†^ØIìîØ∞M„ btkl=Er'éèêabw(I∞±£æõúø≤™ö¶IC≥z'FÄ™Ú^ékl@AI¥r§•§syŸQμ'ıÜklJuvIª∫Mú∂∑§éèê<Ï|^<∏|tπ∫;p#'ªº2,à;I<…VΩõ/…øC2/…G«Ï/…æøq|¿>¡cq$›í¬c√Å'ƒãéèêIuv@Jìî'}~éèêI≈÷pqno∆;«»M„ t¬…ÅÇéèêŧ©™uv@Jìî'(Áر>hklAmÅÇ(∫^(Á1kAm‡vSgklAmab-.v/(Á1kêÀbëívèk¡GH|b-.v§s√Å3'§˘1éèêÀbÙí/ÃèÕ ÀbG∫/SgklŒœ/éèêab–—/—±((∫tπ∫'5—√Å2“”/‘“”/’ª/÷◊/ÿŸ/⁄◊/€‹/ÿŸ/›Ÿmfi>'flflö‡¸·‚„‰/ÂëÊ/ÁËÈÍ/›ŸÂÎ/⁄◊ÏÌ›m–—Ùí'}^)k¡/Ó]èê/Ô/ÒÚA/ÛÙ/ıˆ/˜¯/H{/˘˙/Ï˚/l¸˝m #"˛‡ˇ˝w(!"'@A¯#t$%&''()*+)Ééèêëí<…VΩõ/…øC2/…G«Ï/…æøq|I¿¡,“"-M„ éèêΩõÉ5C™L.'`:stç'ưI/ë07M:√Å('Ê0pÉ'éèêª∫ö>eD12∞±I´D˛+'345ÉöæU5˝˛6´D˝˛I78'5Éöæ9:—˘6;E<,=/æ>Áä>6?˙*@'æØQ´D=A6ÓBCDIÒZ4EMéèê`:FGHIJK'¶æ;$LMN£O8PcpI›íQÜßRJJS'pq6T˘æV†øI◊UßRJVW'X^$ˇ˝◊Ê√YIGCÜzMZ´D[ôBkl2ŸpqI\']‡^‡æ_]`0abc_];Rde_]Ê:fg‰h*_]yri jkl_]>zSÈY_]äw[m>,_]no›p_]qÜrs_]Àtu_m;ãßRéèêbRI;É'`:§sv†(Á∏Dwx"BIßRéèê}Py^aby'5Éöéèêæz{6z|6z}ìîI~M„ 6Æ'=lmI;É'ÄáBåçéèI>eDBË'ıÜI^_BCë|†IÅ≥'bB;rklCëêIÇÅMéèêëíF`:qÂ=IGÉtuvM=lm/=§•/=í•îöNÊ0§ÑÖˆÂIÜá^૪'ıÜéèêëíXÇa=pqM„ btQRSưIklC•'éèêâ?'äFãåç@J®ÁIäé'ã‰ç∫ª@8§•IäN”B'§?†ÀI}Eqåè}ÀhI;>߬M<ı|êë*{'<í|,-ìî'éèê`:4Eç'ưIëì7M„ $%&'()*+,-*.," !"#$%&'()*+,-./01234561789 éèêIpqB;1æîïC26yñ»JI.“óM!"!" $Qòt<Sgéèê±$|'Á‡[12,ôfÚáö…õú(ê'™xt<ù”Æ2 Í"&û§GISgëkê|'üást†Sgê/Sg1ë/Sgܰ∂J¢I£¿ÆP™Sgëk§•M:!"!"§!"!Í $I•a¶ß®'èk¡Œœ©™Ï,'´¨Ö;<èê=≠89|'ıˆ%Ü<ÆØ89|'Ö;]∆∞±≤≥≥_m¥7£bRμ2k¡Œœ∂¬∑ç∏ìî'ÄÔk¡π¨<ƒ&ê˝|'¶ß∞±GH¢∫Mç;ÃÕÒ$ª$éèê∫Ó%Ô 1'§Í§Ó&ûIº{IGHtw'ΩæıYø∏Dt¿”¡.'s¬√ƒöË‚I≈∂J+¿∆«M„ »çˇ˝…ÇJ'éèê:!"!!§!"!Ó $»…¯{Àp®Mª$¯{æ!"!Í $I Ó%Ô 1©Ã4!"!! $I !ÕÕ/1'Ã2Û ""ŒM!"!Ó $ˇ˝eD∫6ÓÕÓÌ% α'6œÃ2 !ÕÌ/Œ';Éö<„‰Ç–‰|I›íÉÑMç;ÃÕI*—cdXÇ®J'[12,™¢;œ]iÁëSgê∂p›“≠”JúãyD‘I’÷_t]iÖÜèêabOPpqI◊ÿ_'ÚèêŸ⁄€q4Í/§Ó"&ûê‹êMŒœ›fi0n©fl'´¨Ö;<êycz89|'ÛÙ%Ü<‡·89|'Ø]‚„ ‰Â<>Ø89|π¨<VÊê˝|'§sö∞±JIGHC•Mœ†ÀpEÃ2Fı÷öGH6òJs`'!"!Ó $Òz`aëœó∫ÓÍŒ'1&bR√cVWÁSJzY'Ò$Ë*eD∫ÓÍ!α'ÈÍ;›í~*{DEI√c‰ÎM„ éèêpq`æ<*{+Ü|…<ìî,-|.“M!"!/$ Í & 0'Á‡[12,3456<éèê7|›Ü89':ç;›Ü89V'éèê^á<=>?›í–@A'§s=IBË˝˛/CíDE/¬Fí•'ıÜéèêGHàòâI}⁄€‹›fiíMç’NWéèêæ§ÖI<*{DE|fl…ÏÌ߬/AmßÓ/ÀbßÁI<ßRDE|M„ <Ï,|π∫':i§s<N£O8Ôc7ÒZ◊U]^|I…+ÜMéèêIßRJpq'Li*—‡X/¥®efmN£O8I+ÜMæ<kl ⁄€èê®Ò|mÚ‘™Ücdab}…'Û6<éklÙı(ê|wˆIab/Ø∞/ëí/Ë‚/ì+Ü'¥>ŒœÖ;ößRéèê‡X©™'}yŸ¯¨ößRéèê˘§M»çéèê˙˚ŒœI¸˝'éèêßRJpq˛¬st›íG:a=IöW'ˇ˝tˇ˚!î®"¿6bZIbR'ßRèêabæN£cd6◊UCë'ü#:ab/$?/%j“>¡c5ÉÒ¡«Ï'©™ˇ˝π∫o€M„ éèêG&ièk¡ŒœI'∫£∏D'(®’√)8YO^*+êz©™¶ÆË‚/RÜëR,-μ»¢*J.íB*—d…'æêzJ¢∫$q*—O/^÷0NO'S@12‰Âç∏3ªÖÜGHklJ.J'abw(^BË˝˛XÇøqMæ45C6.(@67˚^˙˚DE}›'eDJCë≥,89s“õõÃèÕG∫5É<GHCë7*{:;|;(J:b'<Y=4SZÿ(>sú]^ab'Ä?˝Ÿp@=fiSZ◊A◊A]¸$Bø_'’√;œˆG5ÉöRSC™IêzCD':´¨I∞E{È√ !ÌÓ ÎMÛÄ'lm¬c]^Amab'ıˆ]›pÚFJGHIJ_%%ŒF˘MåçCs'´¨”K<L∞åç|Mz]“ÆNk≈÷%åμ_ÒS∞EÏÎ'OíBöN£lm⁄€Id…'PQ>öÒZabRS'_`»…<YY≠Cë/DD≠ab|IÃÕM„ $?)É;ÒT˚¸"#'∞UJIklöWVWÒZöWMéèêIabπÏö`aIXY'¢É;<ÒTZZ|"#M#]!"!/$éèêÃÕ£pq∂∑_Zå'ÍÔ§Ó"[$ºË‚ëœ#!Ì/Œ'Bˇ˚\~wzμ#"§/%[($Ë‚ëœ∫ÓÌÕŒ'"[§ø]pÿ(ëœÍ/ÌÔŒ^XÇÃ2'§s<]pê˝|ÉÑMæ_í&d÷¿'!/§Ó#[π∫ˇ˚ÿ(`ëœ#Ì""Œa^ Í%§!#[ b c°™ÿ(`ëœ!#Ì!%ŒaI[\]^'OdeöÒZ~ÛòGHI◊Uˇ˚öW'F(ÉöN£cdVGHôf~^6´£I°g£M %j4IÒ>de^Æ2¡È'hZö…+ÜIˇ˝ÀpzMN£O8WXVIiŒœ6'ÖÜéèê∫ª<èk¡Œœ72k¡Œœ7ujŒœ|IÒ>Ø∞Sg'FGØQ%jkl'5É<»Æ»—≠¿|I˝˛˚¸μ†ÒZ~ÛòGHI◊pØ∞^ó¡ˇ˚'réèêæ<*{&*|âItSgklˇ˝I<=Ã2ß|M!"!/$ ÍõÔ &'éèêBËYmù0üËÆ2∫Í!"Ì/&û!'˛˜Û2k¡BËYmù0üËÆ2nî'@A2k¡Ûo$Æ2noÖp'éèêYmù0üËÆ2˛5É¡Èõõç;s]OBN£%j—A*—Iq—sŸ'FBÒZ◊Uˇ˚/wÜØ∞IŒœ@]'Ò}7©™öéèêIˇ˝ìî^ëío€M! !:#$;&<=>?@/AB2CDEF1GH9 éèêI<Ïp|'π∫BπÏØQëk<`aù;J/ìî¢qJ|I|J}©'’√`aôf∞±Jtìî¢∫¬£J'∫ª˚¸Ò˝˛/°gÒYÿIGH=¡c'5Éæ<z{~©|6<z|π|/æ<*{d…|6<ìî,-|I\iÄM„ éèêΩæº{JCëÛo'5Éö`aI<ÒRÆÏ´|'FGöØQëk2®$Åi<>ç∏7ósú|'`a”(iÇÉÑÖ/îˇÜzmá¯Æ“IzàM√ÅpÉ'ôf4§îˇz|/îˇ0â/>äw/‡ãåã¿Æ`aë#ŒœøçbRIwNéj'§s<É5`at–|Iôf≥,μˇ˚ 4èøD¿Æ`aæ'ÚÖêë/ÚÖÒzoÆ`aIË‚ˇ˚Æ2ëœZíàâ'st†É5`a¢I£ìÃ2îïM„ çr<ôf^öWócñA|I"-'deöéèê§<Ë‚öW|tπ∫IGHyzõõ^Û‰Îù;Æ“óò*{'†B’√<É57ÚÖ7¶ˆ|I∞`a3A'˚¸^6YÿI+¿ôZMbäNIB'åçéè lmIBË»;9πÏóŸ⁄`aIÀbgökõ~ÚÖêë/NÖmä"Ÿ`a'åçCs|†ÚÀbú®üè'r5ú<??J|I`aù§eDJë;'û¢FGØQëk<`a^ü†/^€†|I,ÅM! éèêIìî¢∫5Éæ<®êz*{|√°6<z|π,-|MØQèê¢;c‰Î<π£¡./§•¶||I®êzÁS'â€è®óò*{'ß®…<À©™|IïM†éèêI<Ïp|'`(Ét~çr<*{´w|I¨G'.…§<z|≠°|tπ∫Iìî¢∫M„ ](ÁQRSpq∂∑!"!/_Zå'‰Âèê7˚Ë‚( #/[§ø]pÿ(ëœÈ¿s'st7˚=wz'†ç;ÿ(bôÒÆÛC™IÉ5`a'~Ø2§•/∞±≤≥m®¶|GH˜$c¥>"M„ 6Æ˘1GH$L.“'!"!/$øμ$=øïI Ó/""˛1èê('ØQó¡.^®z{WXI®êzê