Country profileTuvalu Summary of MPOWER measures inTuvalu Complianceisscored0—10 where 10 is the highest level of compliance. Compliance is measured only for P and E.The methods used tocompilethis profile are described in the technical notes of theWHO report on the global tobacco epidemic,2025. Affordability category WHO report on the global tobacco epidemic, 2025Country Profile:Tuvalu Adolescents survey:Global Youth Tobacco Survey, 2018; National, ages 13-15 These rates are modelled using all national survey data published since 1990 to estimate the underlying prevalence trends bysex, then applying age-standardization to allow comparison with other countries. They do not necessarily resemble country data from2023. See the report for further details. WHO report on the global tobacco epidemic, 2025Country Profile:Tuvalu Subnational laws on smoke-free environments Subnational jurisdictions do not have the authority to adoptlaws that ban tobacco smoking in indoor places. Anti-tobacco mass media campaigns between 1 July2022and 30 June2024 Was there anational campaign aired during the period?NoWas the campaign aired on television and/or radio?—Before the campaign, was any research about the target audience conducted or used to develop thecampaign messages/materials?—Were the campaignmaterials tested with the target audience before the campaign was run?—Did you obtain air time (radio, television) and/or placement (billboards, print advertising, etc) bypurchasing or securing them using either your organisation/institution's internalresources or anexternal media planner or agency?—Did you, or your media planner/agency, use a monitor to confirm that the campaign materials wereused as planned/scheduled on television, radio, print, billboards, internet, etc?—Did you work with journalists to gain publicity or coverage in the news for the campaign?—Was an evaluation done to assess the impact of the campaign?—Was this campaign part of a comprehensive government tobacco control program?— WHO report on the global tobacco epidemic, 2025Country Profile:Tuvalu WHO report on the global tobacco epidemic, 2025Country Profile:Tuvalu Tobacco taxation policy and prices as at 31 July2024 Affordability WHO report on the global tobacco epidemic, 2025Country Profile:Tuvalu WHO report on the global tobacco epidemic, 2025Country Profile:Tuvalu Use of earmarked tobacco taxes for health No earmarking of tobacco taxes for health reported. 2024Type ofexcise appliedAd valoremUniform excise tax appliedYes (uniform), No (tiered/varying rates)YesGreater reliance on specific tax in mixed excise regime—Minimum specific tax applied in ad valorem or mixed excise regimeNoMinimum pricepolicyNoRetail price used as base of ad valorem component in ad valorem or mixed excise regime(or retail price exclusive of VAT)NoSpecific tax component automatically adjusted for inflation (or other)—Price dispersion: share of cheapest brand price in premium brand price(the higher the % the smaller the gap). . .Price gap decreased between 2022 and 2024. . . 2024 WHO report on the global tobacco epidemic, 2025Country Profile:Tuvalu WHO report on the global tobacco epidemic, 2025Country Profile:Tuvalu Legend: Summary of MPOWER measures(see page 1)