Country profilePeru Summary of MPOWER measures inPeru Complianceisscored0—10 where 10 is the highest level of compliance. Compliance is measured only for P and E.The methods used tocompilethis profile are described in the technical notes of theWHO report on the global tobacco epidemic,2025. WHOreport on the global tobacco epidemic, 2025Country Profile:Peru These rates are modelled using all national survey data published since 1990 to estimate the underlying prevalence trends bysex, then applying age-standardization to allow comparison with other countries. They do not necessarily resemble country data from2023. See the report for further details. WHOreport on the global tobacco epidemic, 2025Country Profile:Peru Subnational laws on smoke-free environments All subnational jurisdictions are covered by national legislationat the highest level of achievement. Anti-tobacco mass media campaigns between 1 July2022and 30 June2024 WHOreport on the global tobacco epidemic, 2025Country Profile:Peru Subnational laws on tobacco advertising, promotion and sponsorshipSubnational jurisdictions do not have the authority to adopt laws that ban any of the tobacco advertising, promotion and sponsorship mentioned above. WHOreport on the global tobacco epidemic, 2025Country Profile:Peru Tobacco taxation policyand pricesas at 31 July2024 Affordability WHOreport on the global tobacco epidemic, 2025Country Profile:Peru Use of earmarked tobacco taxesfor health No earmarking of tobacco taxes for health reported. 2024Type of excise appliedSpecificUniform excise taxappliedYes (uniform), No (tiered/varying rates)YesGreater reliance on specific tax in mixed excise regime—Minimum specific tax applied in ad valorem or mixed excise regime—Minimum pricepolicyNoRetail price used as base of ad valorem component in ad valorem or mixed excise regime(or retail price exclusive of VAT)—Specific tax component automatically adjusted forinflation (or other)YesPrice dispersion: share of cheapest brand price in premium brand price(the higher the % the smaller the gap)69.74%Price gap decreased between 2022 and 2024Yes 2024 WHOreport on the global tobacco epidemic, 2025Country Profile:Peru Annual tax revenues from tobacco products at the national/federal level WHOreport on the global tobacco epidemic, 2025Country Profile:Peru Legend: Summary of MPOWER measures(see page 1)